TREND Transformations / GRANITE Transformations Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Trend and Granite Transformations is a home improvement franchise that refaces kitchens and baths with engineered stone countertops and cabinet refacing over existing surfaces. Franchisees run local operations, managing sales, templating, and installation.
FranchiseVerdict summary · 2026
A TREND Transformations / GRANITE Transformations franchise requires a total initial investment of $176K – $316K, including a $45K franchise fee and an ongoing 5.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: F (Weakest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $176K – $316K
- 23rd pct Service Resta…
- Avg gross sales
- N/A
- 48th pct Service Resta…
- Royalty
- 5.0%
- 14th pct Service Resta…
- Units
- 34
- 53rd pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Quick-Service Restaurants avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- Total investment $176K – $316K including a $45K franchise fee, 5.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict F (Weakest tier), verdict score 23/100 (higher is better).
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Rocksolid Granit USA, LLC
- Parent company
- Trend Group SRL
- Predecessor
- Rocksolid Granit (USA), Inc.
- Prior franchisor entity
- CEO title
- Global Chief Executive Officer
- Andrea Di Giuseppe
- CEO experience
- 23 yrs
- Years in role or industry
- Incorporated in
- Delaware
- HQ
- 8041 Haywood Taylor Blvd., Sebring, Florida 33870
- Auditor
- Rojas & Associates, CPAs
- Audited financials
- Franchisor revenue
- $913K
- vs $549K prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
- ⚠ Going-concern note
- Disclosed in FDD 2025
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Overview
About
- CEO
- Andrea Di Giuseppe
- Headquarters
- FL
- Founded
- 2018
- FDD year
- 2025
- States available
- 15
Can you afford it, and what does the money buy?
Entry cost runs 61% below the typical quick-service restaurants franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $45K | $45K |
| Working capital (3–6 mo) | $30K | $50K |
| Equipment, build-out, other | $101K | $221K |
| Total initial investment | $176K | $316K |
Source: TREND Transformations / GRANITE Transformations 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $176K – $316K
- Top 40% of category vs category
- Liquid capital req'd
- $30K – $50K
- Middle of category vs category
- Franchise fee
- $45K – $45K
- Bottom third — review vs category
- Royalty
- 5.0%
- Gross Sales · typical 6–8%
- Ad fund
- 3.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 3.0% of gross sales |
| Technology fee | $500 |
| Training fee | $5K |
| Transfer fee | $15K |
| Renewal fee | $5K |
| Total fee load | 8.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 8.0% (near the Quick-Service Restaurants average).
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
System contracting at -27.9% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Quick-Service Restaurants averages
How TREND Transformations / GRANITE Transformations Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 34
- Opened
- 0
- Last reporting year
- Closed
- 1
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 67.7%
- Company-owned
- 3
- Corporate units in the system
- % franchised
- 1%
- vs corporate-owned
- Net growth (3-yr)
- -27.9%
- Net unit change over 3 years
- 3-yr CAGR
- -27.9%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 6
- Closed (3yr)
- 13
- Terminated (3yr)
- 7
- Non-renewed (3yr)
- 1
- Transfers (3yr)
- 11
- Reacquired (3yr)
- 1
- Franchisor bought back
- Projected new
- 9
- Franchisor's next-year forecast
- Termination rate
- 2.9%
- Franchisor-initiated terminations
- Ceased ops
- 2.9%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 13 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 22
- Loan volume
- $5.7M
- Median loan
- $259K
- average
- Charge-off rate
- N/A
- no resolved loans yet — rate needs a terminal outcome
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 0
- Defaults
- 7
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
The auditor flagged going-concern doubt (Item 21) — the single biggest risk here.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Multiple serious flags stack: financial_distress flagged, a recent affiliate Chapter 11 (E-Stone/Rocksolid Granit filed Dec 2024, reorganization plan Sept 2024), 6 litigation matters, and a shrinking system (-27.9% net growth, 68% turnover) with only 34 units. Even though the older Mackenzie disputes settled in 2018, the recent affiliate bankruptcy plus contraction is alarming for a small system.
Litigation (Item 3)
Three actions involving Colin Mackenzie and entities he owned vs. franchisor affiliates. Two lawsuits filed in Federal Court of Australia (VID 1049/2016 and related amended claim) and one in U.S. District Court Southern District of Florida. All three cases resolved following global mediation and settlement agreement. Australian cases involved allegations of breach of director duties, unauthorized withdrawals (AUS$299,000), competitive conduct, and wind-up proceedings.
Bankruptcy (Item 4)
Disclosed in last 7 years
E-Stone USA Corporation, Rocksolid Granit (USA), Inc. and Rocksolid Granit (USA), LLC filed Chapter 11 liquidation bankruptcy petition on December 28, 2024. Case No. 23-20805-PDR, United States Bankruptcy Court, Southern District of Florida, Fort Lauderdale Division. Plan of Reorganization approved by Court on September 24, 2024.
Audited financials (Item 21)
Yes · Rojas & Associates, CPAs⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 23 / 100 verdict
- 01HIGHRecent affiliate Chapter 11 bankruptcy (E-Stone/Rocksolid Granit, filed Dec 2024)
- 02MINORfinancial_distress = true
- 03HIGH6 litigation matters relative to small 34-unit system
- 04MINORSevere contraction: net growth -27.9%, turnover 67.7%
- 05MINORNo Item 19 disclosure
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Geographic Area |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Miami-Dade County, Florida |
| Jury trial waiver | Yes |
| Governing law | Florida |
| Litigation count | 7 |
View Item 3 litigation summary
Three actions involving Colin Mackenzie and entities he owned vs. franchisor affiliates. Two lawsuits filed in Federal Court of Australia (VID 1049/2016 and related amended claim) and one in U.S. District Court Southern District of Florida. All three cases resolved following global mediation and settlement agreement. Australian cases involved allegations of breach of director duties, unauthorized withdrawals (AUS$299,000), competitive conduct, and wind-up proceedings.
Items 10, 11
Training & Operations
- Classroom training
- 84 hrs
- On-the-job training
- 0 hrs
- Training location
- Sebring, Florida, Miami, Florida, Dallas Texas or Wilmington, North Carolina
- Time to open
- 4 mo
- From signing to launch
- POS system
- Zoho One
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Zoho One
Item 20 · call current owners
Franchisee Contacts
25 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
TREND Transformations / GRANITE Transformations · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a TREND Transformations / GRANITE Transformations franchise?
The total investment to open a TREND Transformations / GRANITE Transformations franchise ranges from $176K – $316K, with an initial franchise fee of $45K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do TREND Transformations / GRANITE Transformations franchise owners earn?
TREND Transformations / GRANITE Transformations does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is TREND Transformations / GRANITE Transformations's franchise failure rate?
SBA 7(a) loan charge-off data is not available for TREND Transformations / GRANITE Transformations (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many TREND Transformations / GRANITE Transformations franchise locations are there?
As of their most recent FDD filing, TREND Transformations / GRANITE Transformations has 34 total units in the United States, including 31 franchised units and 3 company-owned units.
Is TREND Transformations / GRANITE Transformations a good franchise to buy?
FranchiseVerdict rates TREND Transformations / GRANITE Transformations as a F-grade franchise with a verdict score of 23 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.