FranchiseVerdict
Three Dog Bakery logo
FV-02731·STRONGExcellent91

Three Dog Bakery

Food & Beverage - BakeryFranchising since 2014Website
Investment
$181K – $314K
26th pct Bakery
Avg revenue
$518K
9th pct Bakery
Royalty
5.5%
32nd pct Bakery
Units
43
55th pct Bakery
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $181K – $314K including a $40K franchise fee, 5.5% ongoing royalty.
  • Average unit revenue of $518K/year (median $437K).
  • Rated STRONG with a risk score of 51/100. SBA loan default rate of 0.0% across 23 loans (below the industry average).
  • System growing at 17.1% CAGR over 3 years with 43 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
THREE DOG BAKERY, LLC
Parent company
MV3D, LLC
Incorporated in
Delaware
HQ
6131 Deramus Avenue, Kansas City, MO 64120
Auditor
CliftonLarsonAllen LLP
Audited financials
Franchisor revenue
$28.9M
vs $38.1M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Three Dog Bakery unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $517,999
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $181K–$314K
Working capital
$
FDD reports $25K–$50K

Unlevered ROIC · per unit

21%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$60K
EBITDA margin
11.5%
Total invested
$285K
Payback
57 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Three Dog Bakery units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$466K

on $2.3M purchase

Total debt

$1.9M

SBA $1.2M + senior + seller note

Overview

About

Three Dog Bakery franchisees operate retail bakeries specializing in pet-themed baked goods and treats. Day-to-day operations include baking/preparing products, managing inventory, direct customer service in retail locations, and potentially staffing 3-5+ employees depending on volume.

CEO
Joe Dent
Founded
2014
FDD year
2023
States available
19

Item 7 · what it costs

The Vitals

Total investment
$181K – $314K
All-in to open one unit
Liquid capital
$25K – $50K
Cash you must have on hand
Franchise fee
$40K
Royalty
5.5%
Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
6.5%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$518K
Per unit, per year
Median gross sales
$437K
Item 19 type
Average Gross Sales
Sample size
36 units
vs category median 23
Range (low → high)
$156K$1.1M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank9th
vs Food & Beverage - Bakery peers
Investment cost rank26th
Lower investment ranks lower (better)
Royalty rate rank32th
Lower royalty = lower percentile (better)
Unit count rank55th
vs Food & Beverage - Bakery peers
Risk score rank21th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
43
Opened
4
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
2
Corporate units in the system
% franchised
95%
vs corporate-owned
Net growth (yr3)
+10.8%
Net unit change last year
3-yr CAGR
+17.1%
Compounded over last 3 years
2021
41+3
Franchised units
2022
37
Franchised units
2023
35
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 31 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 31 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
23
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

51
Risk · 0-100
STRONG51 / 100

Three Dog Bakery presents moderate-to-cautious risk: lack of profitability disclosure, going concern warnings, slow unit growth, and high relative investment make this difficult to validate without Item 19 financials.

Score breakdown · what drove the 51 / 100 rating

  1. 01MEDNo Item 19 (Average Unit Volume) disclosed despite $518K average revenue claim — inability to verify profitability or net income creates transparency gap
  2. 02MEDModest unit growth of 10.8% YoY with only 43 locations suggests limited brand momentum and potential market saturation concerns
  3. 03MEDHigh initial investment range ($181K-$314K) relative to disclosed average revenue ($518K) means breakeven timeline and ROI remain unvalidated
  4. 04HIGHGoing Concern status is False — indicates franchisor reported going concern warnings in recent financial statements, raising operational/financial stability questions
  5. 05MED5.5% royalty on gross sales (not net) combined with undisclosed net income means actual profitability for franchisees is unknown

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Missouri

Item 11

Training & Operations

Classroom training
22 hrs
On-the-job training
140 hrs
POS system
ShopKeep
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

68 numbers

Locked
(917) 561-••••
NY
(608) 261-••••
WI
(816) 600-••••
MO

One-time purchase · CSV download · Validation questions included

FDD download

Three Dog Bakery · FDD (2023) PDF

Single-page checkout · instant download · CSV export of contacts available separately above