Flowers Baking Co. of Norfolk, LLC
Bottom line
- Total investment $58K – $286K including a $100K franchise fee.
- Average unit revenue of $13K/year (median $13K).
- Rated AVOID with a risk score of 80/100.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Flowers Baking Co. of Norfolk, LLC unit return on the cash you put in?
Unlevered ROIC · per unit
1%
Below typical band (30–60%)
Overview
About
Franchisees operate retail bakery storefronts selling Flowers Baking Co. branded bread, pastries, and baked goods. Day-to-day operations include inventory management, point-of-sale transactions, staff supervision, and in-store product displays. Most units appear to be small-format locations with limited production capacity.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 6 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
This is a struggling bakery franchise system with severe growth stagnation, undisclosed financials, going concern warnings, and a cost structure that appears misaligned with disclosed revenue potential.
Score breakdown · what drove the 80 / 100 rating
- 01HIGHGoing concern warning indicates potential franchise system viability issues
- 02MEDSevere unit decline: 162 units with only 0.6% YoY growth suggests stagnation or contraction
- 03MEDNet income not disclosed combined with low average revenue ($13,276) raises profitability concerns
- 04MEDHigh franchise fee ($100,000) relative to disclosed average revenue creates poor ROI visibility
- 05MINORRoyalty rate unknown — potential hidden costs or unfavorable payment structures
- 06MINORNo Item 19 financial performance data prevents verification of franchisee earning claims
- 07MEDContract term unknown suggests incomplete disclosure or unfavorable terms
- 08MINORFlat unit growth in declining baked goods retail sector indicates competitive weakness
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
79 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Flowers Baking Co. of Norfolk, LLC · FDD (2025) PDF