Floral Image Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Floral Image is a B2B franchise providing replica-flower arrangement rental and maintenance to businesses. Franchisees run local operations, delivering and refreshing arrangements and managing recurring commercial accounts.
FranchiseVerdict summary · 2026
A Floral Image franchise does not disclose total investment in its current FDD, including a $60K franchise fee and an ongoing 8.0% royalty[2]. The 2026 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2026 FDD issuance
Overview
- Investment
- $129K
- 13th pct Retail
- Avg gross sales
- N/A
- Royalty
- 8.0%
- 31st pct Retail
- Units
- 19
- 12th pct Retail
- SBA charge-off
- N/A
Quick verdict · Retail · color = vs category peers
Green = favorable by >10% vs Retail avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $129K including a $60K franchise fee, 8.0% ongoing royalty.
- RETURNSItem 19 discloses historical unit counts (floral arrangements 'on hire') by market for franchised and company-owned outlets for 2022-2025, not dollar-denominated gross sales or net income figures; the franchisor states it makes no other financial performance representations.
- RISKVerdict C (Average), verdict score 45/100 (higher is better).
- DATAItem 19 reports units on hire history rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Floral Image USA LLC
- Parent company
- Floral Image North America, LLC (FINA)
- CEO title
- Chief Executive Officer
- Patrick Guillory
- Incorporated in
- Delaware
- HQ
- 6470 E. Johns Xing, Ste 160, Johns Creek, Georgia 30097
- Auditor
- Muhammad Zubairy, CPA PC
- Audited financials
- Franchisor revenue
- $678K
- vs $502K prior year
Overview
About
- CEO
- Patrick Guillory
- Headquarters
- Georgia
- Founded
- 2012
- FDD year
- 2026
- States available
- 11
Can you afford it, and what does the money buy?
Source: FDD 2026 · Items 5–7
Full Item 7 breakdown17 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Territory Fee | $60K | $135K | |
| Opening Stocknot refundable | $2K | $2K | |
| Shipping Cost for Opening Stock | $500 | $3K | |
| Delivery Vehicle | $5K | $9K | |
| Vehicle Wrap | $4K | $5K | |
| Vehicle GPS and Camera | $0 | $500 | |
| Computer/Technology | $1K | $5K | |
| Storage Facility | $200 | $1K | |
| Printing, Stationery and Signage | $500 | $3K | |
| Apparel | $300 | $900 | |
| Insurance | $5K | $15K | |
| Initial Training Expenses | $5K | $15K | |
| Business Licenses and Permits | $150 | $4K | |
| Professional Fees | $4K | $8K | |
| Air Compressor & Cargo Barrier | $2K | $3K | |
| Grand Opening Marketing | $15K | $15K | |
| Additional Funds (3 months) | $25K | $35K | |
| Total initial investment | $129K | $259K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $129K
- Top 40% of category vs category
- Liquid capital req'd
- $25K – $35K
- Top 40% of category vs category
- Franchise fee
- $60K – $60K
- Middle of category vs category
- Royalty
- 8.0%
- formula · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 10.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 8.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $795 |
| Training fee | $2K |
| Transfer fee | $10 |
| Renewal fee | $5K |
| Inventory (initial) | $2K – $2K |
| Total fee load | 10.0% of rev |
What do units actually make?
Source: FDD 2026 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Floral Image did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Floral Image unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
24%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
Item 19 discloses historical unit counts (floral arrangements 'on hire') by market for franchised and company-owned outlets for 2022-2025, not dollar-denominated gross sales or net income figures; the franchisor states it makes no other financial performance representations.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 10.0% (near the Retail average).
Disclosure
Item 19 reports units on hire history rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
System expanding at 12.5% CAGR over 3 years across 19 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Retail averages
How Floral Image Compares
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 19
- Opened
- 0
- Last reporting year
- Closed
- 1
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 14.3%
- Company-owned
- 12
- Corporate units in the system
- % franchised
- 37%
- vs corporate-owned
- Net growth (3-yr)
- -11.1%
- Net unit change over 3 years
- 3-yr CAGR
- +12.5%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 1
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 1
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 11 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
11
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Floral Image presents elevated risk due to lack of financial transparency, tiny system size, high investment-to-unit ratio, and exposure to a structurally declining retail category.
Litigation (Item 3)
No litigation is required to be disclosed in Item 3.
Largest disclosed settlement: $60,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Muhammad Zubairy, CPA PC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 45 / 100 verdict
- 01MEDNo Item 19 financial disclosure (average revenue and net income not disclosed) - prevents ROI validation
- 02MINOROnly 21 units system-wide with unknown growth trajectory - suggests stagnant or declining franchise model
- 03MINORHigh initial investment ($128.6K-$258.9K) relative to system size - concentration risk if units fail
- 04MINOR8% royalty on gross (or minimum) structure penalizes low-revenue locations and lacks transparency
- 05MED10-year term is lengthy commitment with limited performance visibility and no franchisee success benchmarks
- 06MEDFloral retail sector experiencing secular decline due to e-commerce disruption (1-800-Flowers, FTD online)
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 10.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | exclusive |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory population | 350,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | No |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 19 |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | No |
| Arbitration location | Johns Creek, Georgia (Fulton County) |
| Jury trial waiver | Yes |
| Governing law | GA |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation is required to be disclosed in Item 3.
Items 10, 11
Training & Operations
- Classroom training
- 14 hrs
- On-the-job training
- 37 hrs
- Training location
- Online, and in a territory within the FINA organization; in person for flower care
- Ongoing training
- Required
- Field support
- 37 hrs/yr
- On-site visits per year
- Time to open
- 1 mo
- From signing to launch
- Site selection
- franchisee
- Franchisor financing
- Not offered
- Item 10
- POS system
- Salesforce (CRM); Leadbeam; Xero Accounting
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Salesforce (CRM); Leadbeam; Xero Accounting
Item 20 · call current owners
Franchisee Contacts
10 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Floral Image · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
What do Floral Image franchise owners earn?
Floral Image does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Floral Image FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Floral Image FDD and qualifies whose outlets they describe.
What is Floral Image's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Floral Image (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Floral Image franchise locations are there?
As of their most recent FDD filing, Floral Image has 19 total units in the United States, including 7 franchised units and 12 company-owned units.
Is Floral Image a good franchise to buy?
FranchiseVerdict rates Floral Image as a C-grade franchise with a verdict score of 45 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.