Floral Image Franchise Cost, Revenue & Review 2026
- Investment
- $129K
- Disclosed sales
- partial, no system average
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Floral Image is a B2B franchise providing replica-flower arrangement rental and maintenance to businesses. Franchisees run local operations, delivering and refreshing arrangements and managing recurring commercial accounts.
FranchiseVerdict summary · 2026
A Floral Image franchise does not disclose total investment in its current FDD, including a $60K franchise fee and an ongoing 8.0% royalty[2]. The 2026 FDD on file does not yield a unit-revenue figure we can publish. FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: low - issued within the last 12 months
Evidence: partial✗ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored4 of 5 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $129K
- 12th pct Retail
- Avg gross sales
- N/A
- Projection
- Royalty
- 8.0%
- 34th pct Retail
- Units
- 19
- 12th pct Retail
- SBA charge-off
- N/A
Quick verdict · Retail · color = vs category peers
Green = favorable by >10% vs Retail median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $129K including a $60K franchise fee, 8.0% ongoing royalty.
- RETURNSItem 19 discloses historical unit counts (floral arrangements 'on hire') by market for franchised and company-owned outlets for 2022-2025, not dollar-denominated gross sales or net income figures; the franchisor states it makes no other financial performance representations.
- RISKVerdict C (Average), verdict score 45/100 (higher is better).
- GROWTHNegative: net -2 franchised outlets in the latest year (0 opened, 2 closed) (Item 20).
- DATAItem 19 reports units on hire history rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Floral Image USA LLC
- Parent company
- Floral Image North America, LLC (FINA)
- FDD Item 1, page 7 of the 2026 FDD
- CEO title
- Chief Executive Officer
- Patrick Guillory
- Incorporated in
- Delaware
- HQ
- 6470 E. Johns Xing, Ste 160, Johns Creek, Georgia 30097
- Auditor
- Muhammad Zubairy, CPA PC
- Audited financials
- Franchisor revenue
- $678K
- vs $502K prior year
Overview
About
- CEO
- Patrick Guillory
- Headquarters
- Georgia
- Founded
- 2012
- FDD year
- 2026
- States available
- 11
Can you afford it, and what does the money buy?
Source: FDD 2026 · Items 5–7
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $129K
- Top 40% of category vs category
- Liquid capital req'd
- $25K – $35K
- Top 40% of category vs category
- Franchise fee
- $60K – $60K
- Middle of category vs category
- Royalty
- 8.0%
- Set by a formula · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 10.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 8.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $795 |
| Training fee | $2K |
| Transfer fee | $10 |
| Renewal fee | $5K |
| Inventory (initial) | $2K – $2K |
| Total fee load | 10.0% of rev |
What do units actually make?
Source: FDD 2026 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for Floral Image is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one Floral Image unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
Item 19 discloses historical unit counts (floral arrangements 'on hire') by market for franchised and company-owned outlets for 2022-2025, not dollar-denominated gross sales or net income figures; the franchisor states it makes no other financial performance representations.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 10.0% — above the Retail median of 8.0%.
Disclosure
Item 19 reports units on hire history rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
System expanding at 12.5% CAGR over 3 years across 19 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Retail medians
How Floral Image Compares
Category median of published Retail brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 19
- Opened
- 0
- Last reporting year
- Closed
- 2
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 10.5%
- Company-owned
- 12
- Corporate units in the system
- % franchised
- 37%
- vs corporate-owned
- Net growth (3-yr)
- -11.1%
- Net unit change over 3 years
- 3-yr CAGR
- +12.5%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 0
- Reacquired
- 1
- Franchisor bought back
- Signed, not yet open
- 0
- 0.00 per open outlet · Item 20 Table 5
- Projected new
- 6
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 11 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
11
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Floral Image presents elevated risk due to lack of financial transparency, tiny system size, high investment-to-unit ratio, and exposure to a structurally declining retail category.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation is required to be disclosed in Item 3.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Muhammad Zubairy, CPA PC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 45 / 100 verdict
- 01MEDNo Item 19 financial disclosure (average revenue and net income not disclosed) - prevents ROI validation
- 02MINOROnly 21 units system-wide with unknown growth trajectory - suggests stagnant or declining franchise model
- 03MINORHigh initial investment ($128.6K-$258.9K) relative to system size - concentration risk if units fail
- 04MINOR8% royalty on gross (or minimum) structure penalizes low-revenue locations and lacks transparency
- 05MED10-year term is lengthy commitment with limited performance visibility and no franchisee success benchmarks
- 06MEDFloral retail sector experiencing secular decline due to e-commerce disruption (1-800-Flowers, FTD online)
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 10.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Exclusive territory |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory population | 350,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | No |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 19 |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | No |
| Arbitration location | Johns Creek, Georgia (Fulton County) |
| Jury trial waiver | Yes |
| Governing law | GA |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation is required to be disclosed in Item 3.
Items 10, 11
Training & Operations
- Classroom training
- 14 hrs
- On-the-job training
- 37 hrs
- Training location
- Online, and in a territory within the FINA organization; in person for flower care
- Ongoing training
- Required
- Field support
- 37 hrs/yr
- On-site visits per year
- Time to open
- 1 mo
- From signing to launch
- Site selection
- franchisee
- Franchisor financing
- Not offered
- Item 10
- POS system
- Salesforce (CRM); Leadbeam; Xero Accounting
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Salesforce (CRM); Leadbeam; Xero Accounting
Item 20 · call current owners
Franchisee Contacts
10 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
What do Floral Image franchise owners earn?
Item 19 of the Floral Image FDD discloses figures for part of the system but no single average across all outlets. These are gross sales figures, not profit; the Revenue section shows what the filing reports and on what basis. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns Floral Image?
Floral Image is franchised by Floral Image USA LLC. Its parent company is Floral Image North America, LLC (FINA). Source: FDD Item 1, 2026 filing.
What is Item 19 in the Floral Image FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Floral Image FDD and qualifies whose outlets they describe.
What is Floral Image's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Floral Image (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Floral Image franchise locations are there?
As of their most recent FDD filing, Floral Image has 19 total units in the United States, including 7 franchised units and 12 company-owned units.
Is Floral Image a good franchise to buy?
FranchiseVerdict rates Floral Image as a C-grade franchise with a verdict score of 45 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.