Floral ImageFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Floral Image franchise requires a total initial investment of $129K – $259K, including a $60K franchise fee and an ongoing 8.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: F. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $129K – $259K
- 13th pct Retail
- Avg gross sales
- N/A
- 21st pct Retail
- Royalty
- 8.0%
- 27th pct Retail
- Units
- 21
- 11th pct Retail
- SBA default
- N/A
Quick verdict · Retail · color = vs category peers
Green = >15% above Retail avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchised units fell from 11 to 1 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $129K – $259K including a $60K franchise fee, 8.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict F (Bottom Quintile) with a risk score of 100/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Floral Image USA LLC
- Parent company
- Floral Image North America, LLC
- Incorporated in
- DE
- HQ
- 6470 E. Johns Xing, Ste 160, Johns Creek, Georgia 30097
- Auditor
- Muhammad Zubairy, CPA PC
- Audited financials
- Franchisor revenue
- $514K
- vs $502K prior year
Overview
About
Floral Image franchisees operate retail flower shops, managing inventory (fresh flowers, plants, arrangements), fulfilling orders for events and occasions, and providing arrangement design services. Day-to-day operations include customer service, wholesale sourcing, shop maintenance, and competing against both local florists and dominant online retailers.
- CEO
- Patrick Guillory
- Headquarters
- GA
- Founded
- 2012
- FDD year
- 2025
- States available
- 11
FDD Item 7 · 2025 filing · 17 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Territory Fee | $60K | $135K | |
| Opening Stocknot refundable | $2K | $2K | |
| Shipping Cost for Opening Stock | $500 | $3K | |
| Delivery Vehicle | $5K | $9K | |
| Vehicle Wrap | $4K | $5K | |
| Vehicle GPS and Camera | $0 | $500 | |
| Computer/Technology | $1K | $5K | |
| Storage Facility | $200 | $1K | |
| Printing, Stationery and Signage | $500 | $3K | |
| Apparel | $300 | $900 | |
| Insurance | $5K | $15K | |
| Initial Training Expenses | $5K | $15K | |
| Business Licenses and Permits | $150 | $4K | |
| Professional Fees | $4K | $8K | |
| Air Compressor & Cargo Barrier | $2K | $3K | |
| Grand Opening Marketing | $15K | $15K | |
| Additional Funds (3 months) | $25K | $35K | |
| Total initial investment | $129K | $259K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $129K – $259K
- Better than avg vs category
- Liquid capital req'd
- $25K – $35K
- Better than avg vs category
- Franchise fee
- $60K – $135K
- Better than avg vs category
- Royalty
- 8.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 10.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 8.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $795 |
| Transfer fee | $10 |
| Renewal fee | $5K |
| Total fee load | 10.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Retail averages
How Floral Image Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 21
- Opened
- 0
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 12
- Corporate units in the system
- % franchised
- 43%
- vs corporate-owned
- Net growth (yr3)
- +0.0%
- Net unit change last year
- 3-yr CAGR
- +12.5%
- Compounded over last 3 years
3-year detail · Item 20
- Closed (3yr)
- 21
- Terminated (3yr)
- 1
- Non-renewed (3yr)
- 2,024
- Transfers (3yr)
- 3
- Reacquired (3yr)
- 20
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 14 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Floral Image presents elevated risk due to lack of financial transparency, tiny system size, high investment-to-unit ratio, and exposure to a structurally declining retail category.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $60,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Muhammad Zubairy, CPA PC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 100 / 100 rating
- 01MEDNo Item 19 financial disclosure (average revenue and net income not disclosed) - prevents ROI validation
- 02MINOROnly 21 units system-wide with unknown growth trajectory - suggests stagnant or declining franchise model
- 03MINORHigh initial investment ($128.6K-$258.9K) relative to system size - concentration risk if units fail
- 04MINOR8% royalty on gross (or minimum) structure penalizes low-revenue locations and lacks transparency
- 05MED10-year term is lengthy commitment with limited performance visibility and no franchisee success benchmarks
- 06MEDFloral retail sector experiencing secular decline due to e-commerce disruption (1-800-Flowers, FTD online)
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Zip Code |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Georgia |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 14 hrs
- On-the-job training
- 37 hrs
- Training location
- On-site and at franchisor's facility
- Franchisor financing
- Offered
- Item 10
- POS system
- Salesforce
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Salesforce
Item 20 · call current owners
Franchisee Contacts
25 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Floral Image · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Floral Image franchise?
The total investment to open a Floral Image franchise ranges from $129K – $259K, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Floral Image franchise owners earn?
Floral Image does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Floral Image's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Floral Image (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Floral Image franchise locations are there?
As of their most recent FDD filing, Floral Image has 21 total units in the United States, including 11 franchised units and 12 company-owned units.
Is Floral Image a good franchise to buy?
FranchiseVerdict rates Floral Image as a F-grade franchise with a risk score of 100 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.