Bottom line
- Total investment $129K – $259K including a $60K franchise fee, 8.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 65/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Floral Image unit return on the cash you put in?
Unlevered ROIC · per unit
44%
In Yale's "attractive" band (30–60%)
Overview
About
Floral Image franchisees operate retail flower shops, managing inventory (fresh flowers, plants, arrangements), fulfilling orders for events and occasions, and providing arrangement design services. Day-to-day operations include customer service, wholesale sourcing, shop maintenance, and competing against both local florists and dominant online retailers.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 14 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Floral Image presents elevated risk due to lack of financial transparency, tiny system size, high investment-to-unit ratio, and exposure to a structurally declining retail category.
Score breakdown · what drove the 65 / 100 rating
- 01MEDNo Item 19 financial disclosure (average revenue and net income not disclosed) - prevents ROI validation
- 02MINOROnly 21 units system-wide with unknown growth trajectory - suggests stagnant or declining franchise model
- 03MINORHigh initial investment ($128.6K-$258.9K) relative to system size - concentration risk if units fail
- 04MINOR8% royalty on gross (or minimum) structure penalizes low-revenue locations and lacks transparency
- 05MED10-year term is lengthy commitment with limited performance visibility and no franchisee success benchmarks
- 06MEDFloral retail sector experiencing secular decline due to e-commerce disruption (1-800-Flowers, FTD online)
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
25 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Floral Image · FDD (2025) PDF