FranchiseVerdict
Lifestyle Publications logo
FV-01494·MODERATEExcellent86

Lifestyle Publications

Formerly known as City Lifestyle

OtherFranchising since 2020Website
Investment
$38K – $46K
11th pct Other
Avg revenue
50th pct Other
Royalty
7.0%
33rd pct Other
Units
210
87th pct Other
SBA default

Bottom line

  • Total investment $38K – $46K including a $30K franchise fee, 7.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 62/100.
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Lifestyle Publications, LLC
Parent company
Lifestyle Media Holdings, LLC
Incorporated in
Missouri
HQ
514 W 26th St, Kansas City, MO 64108
Auditor
Emerick & Company, P.C.
Audited financials
Franchisor revenue
$60.1M
vs $71.0M prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Lifestyle Publications unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $38K–$46K
Working capital
$
FDD reports $3K–$4K

Unlevered ROIC · per unit

216%

Above typical band (30–60%)

0%30–60% Yale band80%
ROIC above 100% usually means the revenue figure is a system-wide aggregate or top-cohort number rather than a single-unit average. Verify the "Revenue · per unit" field against the brand's FDD Item 19 detail tables before relying on this output.

Store EBITDA · annual
$98K
EBITDA margin
13.0%
Total invested
$45K
Payback
6 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate local lifestyle publications (print and/or digital), generating revenue primarily through advertising sales to local businesses. Day-to-day activities include selling ad space, managing content/editorial calendars, managing relationships with local advertisers and subscribers, and overseeing publication distribution. The franchisor provides brand, templates, and operational support in exchange for 7% of advertising revenue and a $30,000 upfront fee.

CEO
Steven Schowengerdt
Founded
2019
FDD year
2025
States available
39

Item 7 · what it costs

The Vitals

Total investment
$38K – $46K
All-in to open one unit
Liquid capital
$3K – $4K
Cash you must have on hand
Franchise fee
$30K
Royalty
7.0%
Advertising Value · typical 6–8%
Ad fund
n/d
Total fee load
7.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
210
Opened
50
Last reporting year
Closed
16
Turnover rate
7.6%
Company-owned
2
Corporate units in the system
% franchised
99%
vs corporate-owned
Net growth (yr3)
+14.9%
Net unit change last year
3-yr CAGR
+38.7%
Compounded over last 3 years
2023
208+27
Franchised units
2024
181
Franchised units
2025
150
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 26 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 26 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

62
Risk · 0-100
MODERATE62 / 100

Lifestyle Publications presents meaningful compliance and transparency risks, with regulatory consent orders, undisclosed financials, employment classification exposure, and franchisor financial concerns offsetting moderate growth metrics.

Score breakdown · what drove the 62 / 100 rating

  1. 01MINORFour consent orders from state securities divisions across multiple states indicate systemic franchise disclosure and registration compliance failures
  2. 02MINOR2020 class-action settlement regarding misclassification of publishers as independent contractors suggests potential employment law exposure and operational model vulnerability
  3. 03MEDFinancial performance metrics (average revenue and net income) not disclosed in FDD Item 19, making ROI assessment impossible and indicating potential weak unit economics
  4. 04MINORUnit growth of 14.9% YoY is modest for a franchise system and may mask higher churn rates not reflected in net unit count
  5. 05MINORRevenue model tied to 'Advertising Value' (7% royalty) is opaque—unclear how advertising value is calculated, audited, or enforced
  6. 06HIGHGoing concern status suggests potential financial instability at franchisor level, raising questions about support, training, and long-term viability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip codes
Protected territory
Yes
Initial term
5 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
5
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Missouri

Item 11

Training & Operations

Classroom training
36 hrs
On-the-job training
2 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

100 numbers

Locked
(816) 560-••••
MO
(586) 907-••••
MI
(312) 339-••••
IL

One-time purchase · CSV download · Validation questions included

FDD download

Lifestyle Publications · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above