FranchiseVerdict
Buff City Soap logo
FV-00412·STRONGExcellent81

Buff City Soap

RetailFranchising since 2018Website
Investment
$395K – $1.3M
84th pct Retail
Avg revenue
53rd pct Retail
Royalty
6.0%
41st pct Retail
Units
271
84th pct Retail
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $395K – $1.3M including a $50K franchise fee, 6.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated STRONG with a risk score of 46/100. SBA loan default rate of 0.0% across 42 loans (below the industry average).
  • System growing at 55.0% CAGR over 3 years with 271 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Buff City Soap Franchising, LLC
Parent company
Buff City Soap InvestCo, LLC
Incorporated in
Delaware
HQ
5294 Beltline Road, Suite 100, Dallas, Texas 75254
Auditor
PricewaterhouseCoopers LLP
Audited financials
Franchisor revenue
$5K
vs $10K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Buff City Soap unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: retail
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $395K–$1.3M
Working capital
$
FDD reports $63K–$96K

Unlevered ROIC · per unit

6%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$53K
EBITDA margin
7.0%
Total invested
$916K
Payback
209 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Buff City Soap franchisees operate artisanal soap retail locations selling handmade soaps, bath products, and self-care items. Daily operations include product sales on the retail floor, customer engagement, inventory management, and potential wholesale or online fulfillment. Most locations function as small-format retail shops in strip malls or shopping centers with 2–4 employees.

CEO
Dorvin Lively
Founded
2018
FDD year
2024
States available
33

Item 7 · what it costs

The Vitals

Total investment
$395K – $1.3M
All-in to open one unit
Liquid capital
$63K – $96K
Cash you must have on hand
Franchise fee
$50K
Royalty
6.0%
Net Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
271
Opened
12
Last reporting year
Closed
2
Turnover rate
0.7%
Company-owned
9
Corporate units in the system
% franchised
97%
vs corporate-owned
Net growth (yr3)
+4.0%
Net unit change last year
3-yr CAGR
+55.0%
Compounded over last 3 years
2022
262+11
Franchised units
2023
252
Franchised units
2024
169
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 22 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 22 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
42
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

46
Risk · 0-100
STRONG46 / 100

Buff City Soap presents moderate-to-cautionary risk due to opaque unit economics, minimal growth trajectory, and absence of performance disclosure (Item 19), making ROI validation impossible without direct franchisee verification.

Score breakdown · what drove the 46 / 100 rating

  1. 01MEDNo Item 19 (Average Unit Volume) disclosed — impossible to assess ROI or payback period
  2. 02MINORSlow unit growth of only 4.0% YoY suggests market saturation or franchisee struggles
  3. 03MINORWide investment range ($395K–$1.28M) indicates inconsistent unit economics or unclear cost structure
  4. 04MEDHigh franchise fee ($50K) relative to disclosed financial transparency — high barrier without proven returns
  5. 05MEDNo disclosed average revenue or net income creates information asymmetry favoring franchisor

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
demographic and population size
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Texas

Item 11

Training & Operations

Classroom training
18 hrs
On-the-job training
46 hrs
POS system
Revel POS
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

94 numbers

Locked
(205) 730-••••
AL
(470) 863-••••
GA
(813) 353-••••
FL

One-time purchase · CSV download · Validation questions included

FDD download

Buff City Soap · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above