FranchiseVerdict
Bonefish Grill logo
FV-00366·CAUTIONExcellent86

Bonefish Grill

Food & Beverage - Full ServiceFranchising since 2002Website
Investment
$4.3M – $9.0M
100th pct Full Service
Avg revenue
57th pct Full Service
Royalty
5.0%
15th pct Full Service
Units
166
89th pct Full Service
SBA default

Bottom line

  • Total investment $4.3M – $9.0M including a $40K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 72/100.
  • System contracting at -42.9% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Bonefish Grill, LLC
Parent company
Bloomin’ Brands, Inc.
Incorporated in
Florida
HQ
2202 North West Shore Boulevard, 5th Floor, Tampa, Florida 33607
Auditor
PricewaterhouseCoopers LLP
Audited financials
Franchisor revenue
$4.2M
vs $4.0M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Bonefish Grill unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $4.3M–$9.0M
Working capital
$
FDD reports $71K–$156K

Unlevered ROIC · per unit

2%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$120K
EBITDA margin
15.9%
Total invested
$6.8M
Payback
679 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate upscale casual seafood restaurants featuring grilled fish, wood-grilled steaks, and craft cocktails. Day-to-day operations include managing 80-150 employees, maintaining food quality/seafood sourcing, executing table service during lunch and dinner shifts, and driving local marketing to compete with casual dining chains.

CEO
John Bettin
Founded
2001
FDD year
2026
States available
2

Item 7 · what it costs

The Vitals

Total investment
$4.3M – $9.0M
All-in to open one unit
Liquid capital
$71K – $156K
Cash you must have on hand
Franchise fee
$40K
Royalty
5.0%
Percentage of Net Sales · typical 6–8%
Ad fund
2.1%
typical 3–5%
Total fee load
7.1%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
166
Opened
0
Last reporting year
Closed
2
Turnover rate
1.2%
Company-owned
162
Corporate units in the system
% franchised
2%
vs corporate-owned
Net growth (yr3)
-33.3%
Net unit change last year
3-yr CAGR
-42.9%
Compounded over last 3 years
2024
4-10
Franchised units
2025
6
Franchised units
2026
7
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 19 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 19 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

72
Risk · 0-100
CAUTION72 / 100

Bonefish Grill presents HIGH RISK due to steep unit decline, regulatory history, missing financial disclosures, and high capital requirements with no transparent path to profitability.

Score breakdown · what drove the 72 / 100 rating

  1. 01MEDUnit count declined 33.3% year-over-year (166 units), indicating significant system contraction and potential franchisee struggles
  2. 02MINORNo Item 19 financial performance disclosure despite high investment range ($4.26M-$9.04M), making ROI assessment impossible
  3. 03MINOR2015 SEC consent order for unregistered franchise sales demonstrates prior regulatory non-compliance and franchise disclosure violations
  4. 04MEDHigh initial investment relative to undisclosed unit economics creates misalignment of risk/reward transparency
  5. 05MINORRestaurant sector fundamentals challenged by labor costs, food inflation, and consumer traffic volatility post-2015

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
20 years
Renewal term
20 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Florida

Item 11

Training & Operations

Classroom training
59 hrs
On-the-job training
465 hrs
POS system
POSitouch
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

25 numbers

Locked
(701) 328-••••
ND
(954) 683-••••
FL
(401) 462-••••
RI

One-time purchase · CSV download · Validation questions included

FDD download

Bonefish Grill · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above