Bottom line
- Total investment $4.9M – $7.4M including a $115K franchise fee, 5.5% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 57/100. SBA loan default rate of 0.0% across 18 loans (below the industry average).
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Moxie's unit return on the cash you put in?
Unlevered ROIC · per unit
2%
Below typical band (30–60%)
Overview
About
Moxie's franchisees typically operate full-service restaurants/bars featuring casual dining with a focus on food, beverage, and entertainment. Daily operations include managing kitchen and front-of-house staff, inventory procurement, customer service, compliance with health codes, and revenue management across dine-in, takeout, and potentially delivery channels.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 6 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
High investment cost combined with absent financial transparency, unproven unit economics, corporate going concern status, and territorial vulnerability creates substantial risk for franchisee capital recovery.
Score breakdown · what drove the 57 / 100 rating
- 01MEDNo Item 19 financial disclosure (Avg Revenue and Net Income not disclosed) — impossible to validate ROI claims
- 02MINOROnly 8 units in system with 60% YoY growth suggests extremely early/unproven concept or recent contraction from larger base
- 03HIGHGoing Concern = False indicates potential financial instability at corporate level affecting franchisee support
- 04MINORHigh capital requirement ($4.9M-$7.4M) with no transparent unit-level profitability data creates significant blind spot
- 05MINORUnprotected territory means corporate could open competing Moxie's locations or sell adjacent franchises
- 06MEDHigh royalty rate (5.5%) on undisclosed revenue base — unclear if this leaves adequate franchisee margins
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
12 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Moxie's · FDD (2024) PDF