Eggs Up Grill Franchise Cost, Revenue & Review 2026
- Investment
- $822K – $1.1M
- Disclosed sales
- $1.4M
- gross sales, not profit
- SBA charge-off
- 0.0%
- on 64 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Eggs Up Grill is a daytime family-dining franchise serving Southern-style breakfast, brunch, and lunch. Franchisees run sit-down restaurants open mornings through mid-afternoon, managing kitchen and service staff.
FranchiseVerdict summary · 2026
A Eggs Up Grill franchise requires a total initial investment of $822K – $1.1M, including a $45K franchise fee and an ongoing 5.0% royalty[2]. Per the 2026 FDD, average unit revenue was $1.4M[2]. SBA 7(a) loans show a 0.0% charge-off rate across 64 loans[1]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: low - issued within the last 12 months
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored8 of 8 headline figures on this page cite a page of the filing.
Overview
- Investment
- $822K – $1.1M
- 31st pct Service Resta…
- Avg gross sales
- $1.4M
- 6th pct Service Resta…
- Royalty
- 5.0%
- 8th pct Service Resta…
- Units
- 105
- 31st pct Service Resta…
- SBA charge-off
- 0.0%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Full-Service Restaurants median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $822K – $1.1M including a $45K franchise fee, 5.0% ongoing royalty.
- RETURNSAverage unit revenue of $1.4M/year (median $1.3M). Note: this is gross profit, not take-home income.
- RISKVerdict A (Strongest tier), verdict score 84/100 (higher is better). SBA loan charge-off rate of 0.0% across 64 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- GROWTHPositive: net +18 franchised outlets in the latest year (18 opened, 0 closed); 27 signed but not yet open (Item 20).
- GROWTHSystem growing at 48.3% CAGR over 3 years with 105 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- EUG Franchising, LLC
- Parent company
- EUG Holdco, LLC
- Ultimate parent
- WJ Breakfast Brands, LLC
- Predecessor
- Egg Ventures, Inc.
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Ricky Richardson
- Incorporated in
- Delaware
- HQ
- 100 Dunbar Street, Suite 301, Spartanburg, South Carolina 29306
- Auditor
- Frazier & Deeter
- Audited financials
- Franchisor revenue
- $9.7M
- vs $7.2M prior year
Overview
About
- CEO
- Ricky Richardson
- Headquarters
- South Carolina
- Founded
- 2018
- FDD year
- 2026
- States available
- 10
Can you afford it, and what does the money buy?
Entry cost runs 45% above the typical full-service restaurants franchise.
Source: FDD 2026 · Items 5–7
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $45K | $45K |
| Working capital (3–6 mo) | $25K | $35K |
| Equipment, build-out, other | $752K | $1.1M |
| Total initial investment | $822K | $1.1M |
Source: Eggs Up Grill 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $822K – $1.1M
- Top 40% of category vs category
- Liquid capital req'd
- $25K – $35K
- Top 40% of category vs category
- Franchise fee
- $45K – $45K
- Top 40% of category vs category
- Royalty
- 5.0%
- typical 6–8%
- Ad fund
- 1.6%
- typical 3–5%
- Total fee load
- 0.1%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 1.6% of gross sales |
| Technology fee | $82 |
| Training fee | $5K |
| Transfer fee | $23K |
| Renewal fee | $23K |
| Inventory (initial) | $10K – $13K |
| Total fee load | 0.1% of rev |
A 0.1% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
What do units actually make?
Average unit sales run 14% below the full-service restaurants norm.
Source: FDD 2026 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for Eggs Up Grill until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$1.0M
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one Eggs Up Grill unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
- Avg gross sales
- $1.4M
- Per unit, per year
- Median gross sales
- $1.3M
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- average/median/high/low Gross Sales by cohort (Sales Group, Top Half, Bottom Half) plus average/median EBITDA % and cost breakdown for Cost and EBITDA Group (and its Top/Bottom Halves)
- Sample size
- 91 outlets
- vs category median 18 · large
- Range (low → high)
- $753K→$2.4MCited, not corroborated — printed on page 53 of the 2026 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Reporting year
- 2026
- Fiscal year the figures cover
- Source filing
- FDD 2026
- The FDD edition these figures were read from
- Transparency
- 9 / 10
- vs category median 3 / 10 · above
Compared against 801 Full-Service Restaurants brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $1.4M/year in gross sales. Revenue-to-investment ratio: 1.4x.
Fee burden
Total ongoing fee load of 0.1% — below the Full-Service Restaurants median of 7.0%.
Disclosure
Transparency score 9/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System expanding at 48.3% CAGR over 3 years across 105 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Full-Service Restaurants medians
How Eggs Up Grill Compares
Category median of published Full-Service Restaurants brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 105
- Opened
- 18
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- N/A
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 99%
- vs corporate-owned
- Net growth (3-yr)
- +48.3%
- Net unit change over 3 years
- 3-yr CAGR
- +48.3%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 2
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 27
- 0.26 per open outlet · Item 20 Table 5
- Projected new
- 21
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 7 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Indiana
- Maryland
- Michigan
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
Where the owners are · Item 20 owner list
11 current owners across 7 states.
- NC 4
- TN 2
- AL 1
- FL 1
- GA 1
- PA 1
- SC 1
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 64
- Loan volume
- $47.1M
- Median loan
- $723K
- 50th percentile
- Charge-off rate
- 0.0%
- on 64 loans · rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 21
- Defaults
- 0
- Typical loan rate
- 8.1%
- avg rate to borrowers
- Franchised industry avg
- 13.2%
- brand beats franchise avg ↓
- Jobs supported
- 1,906
- 4.0 per loan
- Lender concentration
- 20%
- top lender's share
Borrower mix: 95% went to startups / new businesses, 5% to established operators
Franchise vs independent — in full-service restaurants, franchised businesses charge off at 13.2% vs 9.7% for independents — franchising is associated with 36% higher SBA default risk in this category.
Top lenders financing Eggs Up Grill franchisees
Showing 3 of 21 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Eggs Up Grill from SBA 7(a) FOIA data.
- Principal loss rate
- 0.0%
- Avg SBA guarantee
- 76%
- Avg interest rate
- 8.06%
- Lender concentration
- 20.3%
- Job velocity
- 4.0 per $100K
- NAICS benchmark
- 7.4%
- NAICS 722511
- Jobs supported
- 1,906
Top SBA lendersTop lender holds 20% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | United Community Bank | 13 | $8.7M | 0.0% |
| 2 | First Bank of the Lake | 12 | $14.1M | N/A |
| 3 | Business Development Corporation of South Carolina | 7 | $3.8M | 0.0% |
| 4 | Dogwood State Bank | 6 | $3.3M | N/A |
| 5 | Pinnacle Bank | 5 | $4.1M | 0.0% |
| 6 | Countybank | 3 | $2.2M | N/A |
| 7 | Regions Bank | 2 | $1.3M | N/A |
| 8 | Ameris Bank | 2 | $514K | 0.0% |
| 9 | TD Bank, National Association | 2 | $1.1M | 0.0% |
| 10 | Flint Community Bank | 1 | $398K | N/A |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| NCNorth Carolina | 17 | 0 | 0.0% |
| SCSouth Carolina | 13 | 0 | 0.0% |
| GAGeorgia | 12 | 0 | 0.0% |
| FLFlorida | 8 | 0 | 0.0% |
| VAVirginia | 5 | 0 | 0.0% |
| ALAlabama | 3 | 0 | -- |
| TNTennessee | 3 | 0 | 0.0% |
| TXTexas | 2 | 0 | -- |
| CACalifornia | 1 | 0 | 0.0% |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
With a 0.0% charge-off rate across 64 loans, banks have historically viewed this brand favorably for lending.
What could kill this investment?
SBA loans charge off at 0.0% — 100% below the 16.0% national norm, i.e. lower lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Eggs Up Grill presents moderate-to-caution risk: strong unit growth and solid reported margins are offset by unprotected territory, missing financial disclosures, thin net margins, and high capital requirements with no performance guarantees.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation required to be disclosed in Item 3.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Frazier & Deeter
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 84 / 100 verdict
- 01MINORNo protected territory despite $821.5K-$1.14M investment — high cannibalization risk
- 02MED16.9% net margin is thin for QSR; 5% royalty leaves limited profit buffer for underperformers
- 03MINORAggressive unit growth (22.9% YoY) may indicate oversaturation or unsustainable expansion
- 04MINORHigh initial investment ($821.5K minimum) with long 10-year term creates illiquidity risk
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 0.1% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | No territory protection |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 24 |
| Curable defaultsℹ | 6 |
| Mandatory arbitration | Yes |
| Arbitration location | Spartanburg, South Carolina |
| Jury trial waiver | Yes |
| Governing law | South Carolina |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed in Item 3.
Items 10, 11
Training & Operations
- Classroom training
- 21 hrs
- On-the-job training
- 131 hrs
- Training location
- Spartanburg, South Carolina headquarters or designated training facility
- Ongoing training
- Required
- Time to open
- 9 mo
- From signing to launch
- Site selection
- franchisee proposes site within Search Area, franchisor approves
- Franchisor financing
- Not offered
- Item 10
- POS system
- SaaS POS with Android Handheld devices
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: SaaS POS with Android Handheld devices
Item 20 · call current owners
Franchisee Contacts
11 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Eggs Up Grill franchise?
The total investment to open a Eggs Up Grill franchise ranges from $822K – $1.1M, with an initial franchise fee of $45K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Eggs Up Grill franchise owners earn?
According to Item 19 of the Eggs Up Grill FDD, the average gross sales per unit is $1.4M. The median is $1.3M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns Eggs Up Grill?
Eggs Up Grill is franchised by EUG Franchising, LLC. Its parent company is EUG Holdco, LLC. The ultimate parent named in the FDD is WJ Breakfast Brands, LLC. Source: FDD Item 1, 2026 filing.
What is Item 19 in the Eggs Up Grill FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Eggs Up Grill FDD and qualifies whose outlets they describe.
What is Eggs Up Grill's franchise failure rate?
Based on SBA 7(a) loan data, Eggs Up Grill has a charge-off rate of 0.0% across 64 loans, meaning 0.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Eggs Up Grill franchise locations are there?
As of their most recent FDD filing, Eggs Up Grill has 105 total units in the United States, including 104 franchised units and 1 company-owned units. 18 new units were opened in the latest reporting year.
Is Eggs Up Grill a good franchise to buy?
FranchiseVerdict rates Eggs Up Grill as a A-grade franchise with a verdict score of 84 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.