FranchiseVerdict
Eggs Up Grill logo
FV-00838·STRONGExcellent91

Eggs Up Grill

Food & Beverage - Full ServiceFranchising since 2018Website
Investment
$822K – $1.1M
83rd pct Full Service
Avg revenue
$1.3M
26th pct Full Service
Royalty
5.0%
15th pct Full Service
Units
87
81st pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $822K – $1.1M including a $45K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $1.3M/year (median $1.3M). Estimated payback in 4.6 years.
  • Rated STRONG with a risk score of 44/100. SBA loan default rate of 0.0% across 126 loans (below the industry average).
  • System growing at 48.3% CAGR over 3 years with 87 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
EUG FRANCHISING, LLC
Parent company
EUG Holdco, LLC
Incorporated in
Delaware
HQ
100 Dunbar Street, Suite 301, Spartanburg, South Carolina 29306
Auditor
Frazier & Deeter
Audited financials
Franchisor revenue
$5.5M
vs $7.2M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Eggs Up Grill unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,268,877
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $822K–$1.1M
Working capital
$
FDD reports $25K–$35K

Unlevered ROIC · per unit

21%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$208K
EBITDA margin
16.4%
Total invested
$1.0M
Payback
58 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Eggs Up Grill units return on equity?

Edit assumptions

Equity IRR · 5-yr

40.8%

5.54× MOIC

Year-1 DSCR

2.09×

EBITDA ÷ debt service

Equity required

$3.3M

on $11.9M purchase

Total debt

$8.6M

SBA $5.0M + senior + seller note

SBA 7(a) request ($6.0M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Franchisees operate casual breakfast and lunch restaurants featuring egg-centric dishes, pancakes, and Southern comfort food. Day-to-day operations include managing kitchen/front-of-house staff, sourcing ingredients, maintaining QSR food safety standards, and executing marketing within their unprotected territory. Revenue generation relies on foot traffic, delivery partnerships, and local marketing in a crowded breakfast/brunch market.

CEO
Ricky Richardson
Founded
2018
FDD year
2025
States available
9

Item 7 · what it costs

The Vitals

Total investment
$822K – $1.1M
All-in to open one unit
Liquid capital
$25K – $35K
Cash you must have on hand
Franchise fee
$45K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
1.6%
typical 3–5%
Total fee load
6.6%
vs 9–13% typical
Payback period
4.6 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$1.3M
Per unit, per year
Median gross sales
$1.3M
Item 19 type
Gross Sales, Costs, and EBITDA
Sample size
69 units
vs category median 15 · large
Range (low → high)
$623K$2.0M
Cohort dispersion
Transparency
10 / 5
vs category median 4 / 5 · above
Revenue rank26th
vs Food & Beverage - Full Service peers
Investment cost rank83th
Lower investment ranks lower (better)
Royalty rate rank15th
Lower royalty = lower percentile (better)
Unit count rank81th
vs Food & Beverage - Full Service peers
Risk score rank6th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
87
Opened
17
Last reporting year
Closed
1
Turnover rate
1.1%
Company-owned
1
Corporate units in the system
% franchised
99%
vs corporate-owned
Net growth (yr3)
+22.9%
Net unit change last year
3-yr CAGR
+48.3%
Compounded over last 3 years
2023
86+16
Franchised units
2024
70
Franchised units
2025
58
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 10 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 10 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
126
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

44
Risk · 0-100
STRONG44 / 100

Eggs Up Grill presents moderate-to-caution risk: strong unit growth and solid reported margins are offset by unprotected territory, missing financial disclosures, thin net margins, and high capital requirements with no performance guarantees.

Score breakdown · what drove the 44 / 100 rating

  1. 01MINORNo protected territory despite $821.5K-$1.14M investment — high cannibalization risk
  2. 02MEDNo Item 19 (Financial Performance Representation) disclosed — cannot independently verify $1.27M average revenue claim
  3. 03MED16.9% net margin is thin for QSR; 5% royalty leaves limited profit buffer for underperformers
  4. 04MINORAggressive unit growth (22.9% YoY) may indicate oversaturation or unsustainable expansion
  5. 05MINORHigh initial investment ($821.5K minimum) with long 10-year term creates illiquidity risk

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
South Carolina

Item 11

Training & Operations

Classroom training
21 hrs
On-the-job training
131 hrs
POS system
SaaS software (Android Handheld devices)
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

89 numbers

Locked
(864) 509-••••
SC
(804) 447-••••
VA
(912) 259-••••
GA

One-time purchase · CSV download · Validation questions included

FDD download

Eggs Up Grill · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above