Ben’s Soft Pretzels Food Truck Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
FranchiseVerdict summary · 2026
A BEN’S SOFT PRETZELS Food Truck franchise requires a total initial investment of $101K – $309K, including a $30K franchise fee and an ongoing 6.0% royalty[2]. The 2026 FDD on file does not yield a unit-revenue figure we can publish. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2026 FDD issuance
Overview
- Investment
- $101K – $309K
- 6th pct Service Resta…
- Avg gross sales
- N/A
- 0 outlets
- Royalty
- 6.0%
- 48th pct Service Resta…
- Units
- N/A
- SBA charge-off
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Quick-Service Restaurants avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $101K – $309K including a $30K franchise fee, 6.0% ongoing royalty.
- RETURNSItem 19 reports actual annual Gross Sales (as defined, excluding sales tax and redeemed coupons) for each individual Franchisee-Owned and Company-Owned Operating Store for 2023-2025, broken out by venue sub-type (Stand Alone, Mall, Walmart, Meijer, Mobile, Venue) per operator; no system-wide average, median, or net income figures were disclosed.
- RISKVerdict A (Strongest tier), verdict score 70/100 (higher is better).
- TERMSNo protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Ben's Soft Pretzels Franchising Corporation
- CEO title
- Director, President and Chief Executive Officer
- Scott A. Jones
- Incorporated in
- Indiana
- HQ
- 1119 S. Indiana Avenue, Goshen, Indiana 46526
- Auditor
- Insight Accounting Group, P.C.
- Audited financials
Overview
About
- CEO
- Scott A. Jones
- Headquarters
- Indiana
- Founded
- 2012
- FDD year
- 2026
Can you afford it, and what does the money buy?
Entry cost runs 69% below the typical quick-service restaurants franchise.
Source: FDD 2026 · Items 5–7
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $30K | $30K |
| Working capital (3–6 mo) | $13K | $18K |
| Equipment, build-out, other | $59K | $262K |
| Total initial investment | $101K | $309K |
Source: BEN’S SOFT PRETZELS Food Truck 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $101K – $309K
- Top 40% of category vs category
- Liquid capital req'd
- $13K – $18K
- Top 40% of category vs category
- Franchise fee
- $30K
- Top 40% of category vs category
- Royalty
- 6.0%
- typical 6–8%
- Ad fund
- 4.0%
- typical 3–5%
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 4.0% of gross sales |
| Technology fee | $229 |
| Inventory (initial) | $3K – $11K |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for BEN’S SOFT PRETZELS Food Truck is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one BEN’S SOFT PRETZELS Food Truck unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
Item 19 reports actual annual Gross Sales (as defined, excluding sales tax and redeemed coupons) for each individual Franchisee-Owned and Company-Owned Operating Store for 2023-2025, broken out by venue sub-type (Stand Alone, Mall, Walmart, Meijer, Mobile, Venue) per operator; no system-wide average, median, or net income figures were disclosed.
vs Quick-Service Restaurants averages
How Ben’s Soft Pretzels Food Truck Compares
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- N/A
- Opened
- N/A
- Last reporting year
- Closed
- N/A
- Turnover rate
- 3.7%
- % franchised
- 92%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 6
- Closed (3yr)
- 3
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 2
- Reacquired (3yr)
- 0
- Franchisor bought back
No multi-year history disclosed and no opening/closing activity in the last reporting year.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Insight Accounting Group, P.C.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
What are you signing up for?
Ongoing fees run about 10.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Franchisor can compete | Yes |
| Non-compete (years)ℹ | 1 year |
| Non-compete (miles)ℹ | 5 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 10 days |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | Yes |
| Arbitration location | Goshen, Indiana |
| Governing law | Indiana |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- On-the-job training
- 0 hrs
- Ongoing training
- Required
- Site selection
- franchisee
- Franchisor financing
- Not offered
- Item 10
Items 5 & 11
Franchisor Support
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a BEN’S SOFT PRETZELS Food Truck franchise?
The total investment to open a BEN’S SOFT PRETZELS Food Truck franchise ranges from $101K – $309K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do BEN’S SOFT PRETZELS Food Truck franchise owners earn?
No average owner earnings figure for BEN’S SOFT PRETZELS Food Truck is on file. Item 19 — where a franchisor may disclose what its outlets earn — is voluntary under the FTC Franchise Rule, and we have not established what this brand's FDD says. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
What is Item 19 in the BEN’S SOFT PRETZELS Food Truck FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the BEN’S SOFT PRETZELS Food Truck FDD and qualifies whose outlets they describe.
What is BEN’S SOFT PRETZELS Food Truck's franchise failure rate?
SBA 7(a) loan charge-off data is not available for BEN’S SOFT PRETZELS Food Truck (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
Is BEN’S SOFT PRETZELS Food Truck a good franchise to buy?
FranchiseVerdict rates BEN’S SOFT PRETZELS Food Truck as a A-grade franchise with a verdict score of 70 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.