FranchiseVerdict
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FV-00184·MODERATEExcellent86

ASI Sign Systems

Business Services - Printing & SignsFranchising since 1988Website
Investment
$309K – $329K
90th pct Printing & Si…
Avg revenue
$2.7M
63rd pct Printing & Si…
Royalty
Units
24
30th pct Printing & Si…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $309K – $329K including a $45K franchise fee.
  • Average unit revenue of $2.7M/year (median $2.2M).
  • Rated MODERATE with a risk score of 62/100. SBA loan default rate of 0.0% across 3 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
ASI Sign Systems, Inc.
Parent company
Wolfe Capital Partners LLC
Incorporated in
Delaware
HQ
8181 Jetstar Drive, Suite 100, Irving, Texas 75063
Auditor
Whitley Penn LLP
Audited financials
Franchisor revenue
$21.6M
vs $24.4M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one ASI Sign Systems unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $2,717,904
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: retail
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $309K–$329K
Working capital
$
FDD reports $120K–$120K

Unlevered ROIC · per unit

37%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$163K
EBITDA margin
6.0%
Total invested
$439K
Payback
32 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

ASI Sign Systems franchisees operate custom signage design, manufacturing, and installation businesses serving commercial and industrial clients. Day-to-day activities include client consultations, digital design work, production of vinyl, LED, and metal signage, project management, and on-site installation. Revenue scales with territory size and sales execution.

CEO
James Wolfe
Founded
1988
FDD year
2023
States available
14

Item 7 · what it costs

The Vitals

Total investment
$309K – $329K
All-in to open one unit
Liquid capital
$120K – $120K
Cash you must have on hand
Franchise fee
$45K
Royalty
$3,250 per month
Ad fund
n/d

Item 19

Financial Performance

Avg gross sales
$2.7M
Per unit, per year
Median gross sales
$2.2M
Item 19 type
Gross Sales
Sample size
15 units
vs category median 42 · small
Range (low → high)
$44K$10.1M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank63th
vs Business Services - Printing & Signs peers
Investment cost rank90th
Lower investment ranks lower (better)
Royalty rate rank57th
Lower royalty = lower percentile (better)
Unit count rank30th
vs Business Services - Printing & Signs peers
Risk score rank60th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
24
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
9
Corporate units in the system
% franchised
63%
vs corporate-owned
Multi-unit owners
11.9%
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
+0.0%
Compounded over last 3 years
2021
15±0
Franchised units
2022
15
Franchised units
2023
15
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 23 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 23 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
3
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

62
Risk · 0-100
MODERATE62 / 100

ASI Sign Systems presents elevated risk due to lack of profitability disclosure, unknown unit growth, franchisor going concern issues, and high capital requirements relative to system size.

Score breakdown · what drove the 62 / 100 rating

  1. 01MEDNo disclosed net income (Item 19) prevents ROI validation despite $2.7M avg revenue claim
  2. 02MEDSmall unit base (24 units) with unknown growth trajectory suggests limited system scale and stability
  3. 03HIGHGoing Concern status is False — indicates potential financial distress at franchisor level
  4. 04MINORHigh initial investment ($308.5K-$328.5K) with $3,250/month royalty creates significant breakeven burden without profit transparency
  5. 05MINOR5-year term is shorter than industry standard (10 years typical), suggesting franchisor risk or low franchisee retention confidence
  6. 06HIGHNo litigation disclosed may indicate unreported disputes or inadequate FDD detail

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
State and/or county boundaries
Protected territory
Yes
Initial term
5 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Owner-operator
Optional
Governing law
Texas

Item 11

Training & Operations

Classroom training
110 hrs
On-the-job training
0 hrs
POS system
i2 CRM (Mothernode)
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

37 numbers

Locked
(502) 473-••••
ASI, Louisville
KY
(504) 704-••••
ASI, New Orleans
LA
(303) 755-••••
ASI, Denver
CO

One-time purchase · CSV download · Validation questions included

FDD download

ASI Sign Systems · FDD (2023) PDF

Single-page checkout · instant download · CSV export of contacts available separately above