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FranchiseVerdict

Buyer Guide

Best Home Service Franchises: Plumbing, HVAC, Roofing & More

The 15 best home service franchise brands ranked by revenue and SBA data. Service Experts leads the category at $6.3M average revenue per territory.

FranchiseVerdict Research9 min readReviewed against SBA & FDD data

The best home service franchises in 2026 generate some of the highest revenue-to-investment ratios in all of franchising. Based on FranchiseVerdict's analysis of FDD data and SBA loan performance for 353 home services franchise brands, the top performers include Benjamin Franklin Plumbing ($3.1M avg revenue, 0.0% SBA defaults on 46 loans), Superior Fence & Rail ($3.0M, 0.0% on 55 loans), and Service Experts ($6.3M, the highest disclosed revenue in the category). The home services category has a 12.4%SBA charge-off rate — well below the franchise-wide average of 16.0%.

Why home services franchises work

Home services is the category that franchise consultants rarely push, because the referral fees are lower than restaurants. But the data consistently shows it outperforms most other categories. The reasons are structural:

  • Essential, non-deferrable demand. A leaking roof, a burst pipe, a broken garage door, or a failing HVAC system cannot wait. Homeowners pay regardless of the economy.
  • Low fixed overhead. Most home services franchises operate from a small warehouse, garage, or home office. No retail lease, no expensive build-out.
  • Recurring revenue. Maintenance contracts for HVAC, pools, lawns, and pest control create predictable monthly income.
  • Skilled labor moat. Licensed plumbers, electricians, and HVAC technicians are in short supply. A franchise system that can recruit and retain skilled tradespeople has a genuine competitive advantage.
  • Territory-based scaling. Revenue grows with crew size, not store count. Adding one truck and two technicians can add $500K–$1M in annual revenue without a new lease.

Top 15 home service franchises by Verdict Score

The following table ranks home services franchise brands that disclose revenue data, sorted by FranchiseVerdict's composite Verdict Score (higher is better).

BrandAvg. RevenueInvestmentRoyaltySBA DefaultSBA Loans
Benjamin Franklin Plumbing$3.1M$129K–$270K6%0.0%46
Superior Fence & Rail$3.0M$134K–$278K6%0.0%55
GarageExperts$632K$94K–$226K6%0.0%12
Made in the Shade Blinds$624K$78K–$108KN/A0
Jet-Black$584K$95K–$174KN/A11
uBreakiFix by Asurion$612K$171K–$468K7%0.0%62
TruBlue Home Service Ally$438K$70K–$96KN/A0
ManageMowed$487K$207K–$334K8%0.0%10
HomeSmiles$584K$148K–$202K0.0%26
Lifetime Green Coatings$2.2M$117K–$478K0.0%30
Footprints Floors$814K$80K–$114K
Ideal Siding$951K$73K–$112K0.0%1
Groovy Hues Paint$1.1M$158K–$204KN/A0
Service Experts$6.3M$146K–$285K6%N/A0
ASP Pool Company$852K$84K–$210K7%27.8%44

The plumbing, HVAC, and electrical tier

Licensed trades — plumbing, HVAC, and electrical — represent the highest-revenue tier of home services franchising. Service Experts (HVAC) leads at $6.3M per territory, and Benjamin Franklin Plumbing follows at $3.1M. Both are part of the Authority Brands family, which also operates Mr. Electric ($6.6M revenue, 9.6% SBA default rate on 136 loans).

The trade-off: these franchises require access to licensed tradespeople. You do not need to be a plumber yourself, but you need to recruit and retain them — and that is the biggest operational challenge in this tier. The franchisors typically provide recruiting support, training systems, and call center services to help, but the labor market for skilled trades is genuinely tight.

The accessible tier: under $150K

For buyers without trade licenses or large capital reserves, several home services franchises offer entry under $150K:

  • TruBlue Home Service Ally ($70K–$96K) — handyman services for aging homeowners, $438K revenue, 24 SBA loans on file (too few qualifying lenders for a default rate)
  • Ideal Siding ($73K–$112K) — siding installation and replacement, $951K revenue, new system with limited SBA history
  • Made in the Shade Blinds ($78K–$108K) — window coverings, $624K revenue, 29 SBA loans on file (too few qualifying lenders for a default rate)
  • Footprints Floors ($80K–$114K) — floor installation, $814K revenue, newer system building its track record
  • ASP Pool Company ($84K–$210K) — pool maintenance, $852K revenue, 60 SBA loans on file (too few qualifying lenders for a default rate)

These brands do not require specialized trade licenses. They typically use subcontractors or hire general laborers, making them accessible to first-time franchise buyers from non-trade backgrounds.

What to look for in a home service franchise

  1. Territory size and exclusivity. Home services franchises assign geographic territories. Check FDD Item 12 for territory size, exclusivity, and whether the franchisor can place another franchisee in your area. Larger, exclusive territories command higher fees but offer more growth runway.
  2. Lead generation support. The franchisor's marketing and call center capabilities directly affect your revenue ramp. Ask existing franchisees whether the franchisor generates quality leads or whether you need to build your own marketing engine.
  3. Seasonal patterns. Some home services are seasonal (pool maintenance, holiday lighting, lawn care), which creates revenue volatility. Understand the seasonal pattern in your target market before investing.
  4. Check our franchise investment screener to filter home services brands by investment, revenue, and Verdict Score. Then use the comparison tool to stack your finalists side-by-side.

Methodology

Revenue figures are from FDD Item 19 disclosures. Investment ranges are from FDD Item 7. SBA charge-off rates are from SBA 7(a) loan data obtained through FOIA. Brands categorized as "Home Services" in our database are included. Rankings are by FranchiseVerdict's composite Verdict Score (higher is better), filtered to brands with Item 19 revenue disclosures. For the full methodology, see the methodology page.

The bottom line

Home services is the most recession-resistant franchise category in the data. Roofs leak in recessions. HVAC systems fail in bear markets. Plumbing emergencies do not wait for GDP growth. The 12.4% SBA charge-off rate — below the 16.0% franchise average — reflects this structural resilience. If you want a franchise that does not depend on discretionary consumer spending, home services is where the data points.

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Frequently Asked Questions

What is the best home service franchise?
Based on revenue and SBA performance data, the top home service franchises include Benjamin Franklin Plumbing ($3.1M avg revenue, 0.0% SBA defaults on 46 loans), Superior Fence & Rail ($3.0M, 0.0% on 55 loans), and Service Experts ($6.3M, the highest disclosed revenue in the category). For lower budgets, ASP Pool Company ($852K on $84K-$210K investment) and TruBlue ($438K on $70K-$96K) are strong options, though both have too few qualifying SBA lenders to compute a default rate.
How much does a home service franchise cost?
Home service franchise costs range from $70K (TruBlue Home Service Ally) to $478K (Lifetime Green Coatings). The median investment for a home services franchise in our database is ~$150K-$250K.
Are home service franchises profitable?
Yes, home services franchises are among the most capital-efficient in franchising. The category has a 12.4% SBA charge-off rate (below the 16.0% franchise average), and top brands generate $1M-$6M in revenue on investments under $300K. The revenue-to-investment ratios in home services (10x-75x) far exceed those in food or retail franchising. Profitability depends on territory size, local demand, and your ability to recruit and manage field crews.
Do I need a trade license to own a home service franchise?
Not necessarily. Many home service franchises — pool maintenance (ASP), handyman services (TruBlue), window coverings (Made in the Shade), flooring (Footprints Floors), and garage coatings (GarageExperts) — don't require the owner to hold a trade license.
How does seasonality affect home service franchise revenue?
Seasonality varies by sub-category. Pool maintenance (ASP Pool Company) peaks in spring and summer, lawn care (ManageMowed) slows in winter, and holiday lighting (Christmas Decor) is entirely Q4-driven.