FranchiseVerdict
Lifetime Green Coatings logo
FV-01495·STRONGExcellent86

Lifetime Green Coatings

Home Services - OtherFranchising since 2021Website
Investment
$117K – $478K
50th pct Other
Avg revenue
$2.2M
54th pct Other
Royalty
Units
36
46th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $117K – $478K including a $50K franchise fee.
  • Average unit revenue of $2.2M/year. Estimated payback in 0.3 years.
  • Rated STRONG with a risk score of 39/100. SBA loan default rate of 0.0% across 60 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Lifetime Green Coatings LLC
Incorporated in
Delaware
HQ
12415 Old Meridian Street, Carmel, Indiana 46032

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Lifetime Green Coatings unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $2,223,441
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $117K–$478K
Working capital
$
FDD reports $15K–$42K

Unlevered ROIC · per unit

82%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$267K
EBITDA margin
12.0%
Total invested
$326K
Payback
15 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Lifetime Green Coatings units return on equity?

Edit assumptions

Equity IRR · 5-yr

43.8%

6.15× MOIC

Year-1 DSCR

2.01×

EBITDA ÷ debt service

Equity required

$2.8M

on $11.1M purchase

Total debt

$8.3M

SBA $5.0M + senior + seller note

SBA 7(a) request ($5.6M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Franchisees operate a protective coating and sealant application business, applying commercial-grade coatings to residential and commercial surfaces (decks, patios, concrete, wood). Day-to-day operations involve estimating jobs, managing crews, applying coatings, customer service, and handling sales/marketing within a protected territory.

CEO
Michael Dzama
Founded
2019
FDD year
2024
States available
21

Item 7 · what it costs

The Vitals

Total investment
$117K – $478K
All-in to open one unit
Liquid capital
$15K – $42K
Cash you must have on hand
Franchise fee
$50K
Royalty
Greater of 7% of Gross Sales or Minimum Weekly Royalty Re…
Ad fund
1.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical
Payback period
0.3 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$2.2M
Per unit, per year
Median gross sales
Item 19 type
Company-owned
Sample size
1 units
vs category median 21 · small
Range (low → high)
$2.2M$2.2M
Cohort dispersion
Transparency
9 / 5
vs category median 4 / 5 · above
Revenue rank54th
vs Home Services - Other peers
Investment cost rank50th
Lower investment ranks lower (better)
Royalty rate rank54th
Lower royalty = lower percentile (better)
Unit count rank46th
vs Home Services - Other peers
Risk score rank2th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
36
Opened
35
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
97%
vs corporate-owned
2022
35+35
Franchised units
2023
0
Franchised units
2024
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 23 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 23 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
60
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

39
Risk · 0-100
STRONG39 / 100

Lifetime Green Coatings presents meaningful franchise risk due to lack of financial disclosure (no Item 19), unclear unit growth, small system size, and corporate going concern issues, despite strong average unit economics that cannot be independently verified.

Score breakdown · what drove the 39 / 100 rating

  1. 01MEDNo Item 19 (Financial Performance Representations) disclosed — cannot verify if $876k avg net income is achievable or realistic
  2. 02MEDOnly 36 units system-wide with unknown growth trajectory — suggests limited scale, unproven expansion model, or potential contraction
  3. 03MEDHigh capital requirement ($117k-$477k) relative to franchise fee ($49.5k) with no disclosed Item 19 to justify ROI claims
  4. 04MINORMinimum weekly royalties ($375-$3,750) create fixed cost burden regardless of sales — particularly punitive for struggling locations
  5. 05HIGHGoing Concern status FALSE — suggests financial viability concerns at corporate level, raising questions about support and longevity
  6. 06MINORWide investment range ($360k spread) indicates inconsistent unit economics or undefined territory/service scope

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Household count
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Texas

Item 11

Training & Operations

Classroom training
24 hrs
On-the-job training
16 hrs
POS system
Business Management System
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

40 numbers

Locked
(704) 906-••••
NC
(813) 278-••••
FL
(904) 297-••••
FL

One-time purchase · CSV download · Validation questions included

FDD download

Lifetime Green Coatings · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above