FranchiseVerdict
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FV-01563·STRONGExcellent91

ManageMowed

Home Services - Lawn & LandscapingFranchising since 2019Website
Investment
$207K – $334K
92nd pct Lawn & Landsc…
Avg revenue
$487K
8th pct Lawn & Landsc…
Royalty
8.0%
29th pct Lawn & Landsc…
Units
31
50th pct Lawn & Landsc…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $207K – $334K including a $50K franchise fee, 8.0% ongoing royalty.
  • Average unit revenue of $487K/year (median $366K).
  • Rated STRONG with a risk score of 42/100. SBA loan default rate of 0.0% across 22 loans (below the industry average).
  • System growing at 23.8% CAGR over 3 years with 31 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
ManageMowed Franchising, LLC
Parent company
null
Incorporated in
Washington
HQ
144 Railroad Avenue, Suite 101, Edmonds, Washington 98020
Auditor
Optimus Financials, Inc.
Audited financials
Franchisor revenue
$700K
vs $918K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one ManageMowed unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $486,745
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $207K–$334K
Working capital
$
FDD reports $103K–$206K

Unlevered ROIC · per unit

10%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$44K
EBITDA margin
9.0%
Total invested
$425K
Payback
116 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 ManageMowed units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$195K

on $973K purchase

Total debt

$779K

SBA $0.5M + senior + seller note

Overview

About

ManageMowed franchisees operate residential and/or commercial lawn care and landscape maintenance services, managing customer acquisition, crew scheduling, and service delivery within a protected territory. Day-to-day operations include managing crews, maintaining equipment, handling customer service/billing, and competing against both national chains and independent local operators.

CEO
Peter Roberts
Founded
2019
FDD year
2026
States available
11

Item 7 · what it costs

The Vitals

Total investment
$207K – $334K
All-in to open one unit
Liquid capital
$103K – $206K
Cash you must have on hand
Franchise fee
$50K
Royalty
8.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
10.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$487K
Per unit, per year
Median gross sales
$366K
Item 19 type
Average Gross Sales and Certain Expenses
Sample size
25 units
vs category median 12 · large
Range (low → high)
$12K$1.9M
Cohort dispersion
Transparency
6 / 5
vs category median 6 / 5 · typical
Revenue rank8th
vs Home Services - Lawn & Landscaping peers
Investment cost rank92th
Lower investment ranks lower (better)
Royalty rate rank29th
Lower royalty = lower percentile (better)
Unit count rank50th
vs Home Services - Lawn & Landscaping peers
Risk score rank17th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
31
Opened
5
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
5
Corporate units in the system
% franchised
84%
vs corporate-owned
Net growth (yr3)
+13.0%
Net unit change last year
3-yr CAGR
+23.8%
Compounded over last 3 years
2024
26+3
Franchised units
2025
23
Franchised units
2026
21
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 14 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 14 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
22
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

42
Risk · 0-100
STRONG42 / 100

ManageMowed presents moderate-to-cautious risk: opaque profitability data, suboptimal unit economics, and slow growth in a fragmented lawn care market limit visibility into true franchisee returns.

Score breakdown · what drove the 42 / 100 rating

  1. 01MINORNo Item 19 (Net Income) disclosure — cannot validate profitability claims or ROI timeline
  2. 02MINORAverage revenue of $486,745 falls below the tiered royalty break-even ($750,000), meaning most franchisees pay the higher 8% rate
  3. 03MEDModest unit growth of 13.0% YoY with only 31 total units suggests limited brand momentum and potential saturation in smaller markets
  4. 04MEDHigh initial investment range ($207,300–$333,800) relative to disclosed average revenue creates significant cash-on-cash ROI risk
  5. 05HIGHNo 'Going Concern' warning is absent, but lack of profitability transparency raises questions about system viability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip code based
Protected territory
Yes
Initial term
15 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Washington

Item 11

Training & Operations

Classroom training
50 hrs
On-the-job training
40 hrs
POS system
serviceminder
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

16 numbers

Locked
(317) 232-••••
IN
(518) 473-••••
NY
(808) 586-••••
HI

One-time purchase · CSV download · Validation questions included

FDD download

ManageMowed · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above