Truly Nolen vs Trublue
Franchise Comparison 2026
Both Truly Nolen and Trublue are home services franchises. Truly Nolen requires an investment of $50K – $122K while Trublue requires $70K – $96K. Trublue discloses average revenue of $438K; Truly Nolen makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. Note: Averaged per franchisee, not per outlet - not comparable with per-outlet figures; Reported for a subset of outlets rather than the whole system. Trublue has SBA lending data on file with a 0.0% charge-off rate. FranchiseVerdict rates Truly Nolen A (Strongest tier) and Trublue A (Strongest tier).
| Metric | Truly Nolen | Trublue |
|---|---|---|
| Verdict Grade | AStrongest tier | AStrongest tier |
| Investment Range | $50K – $122K | $70K – $96K |
| Franchise Fee | $35K | $50K |
| Royalty Rate | 4.0% | 6.0% |
| Average Revenue (Item 19) | N/ANo Item 19 representation | $438KPer franchisee, not per outlet · Outlet subset |
| SBA Charge-Off Rate | Limited data | 0.0% (12 loans) |
| Total Units | 94 | 135 |
| Unit Growth (YoY) | +1 units | +31 units |
| Year Began Franchising | 1996 | 2011 |
| FDD Year | 2025 | 2026 |
Investment Range
$50K – $122K
$70K – $96K
Franchise Fee
$35K
$50K
Royalty Rate
4.0%
6.0%
Average Revenue (Item 19)
N/ANo Item 19 representation
$438KPer franchisee, not per outlet · Outlet subset
SBA Charge-Off Rate
Limited data
0.0% (12 loans)
Total Units
94
135
Unit Growth (YoY)
+1 units
+31 units
Year Began Franchising
1996
2011
FDD Year
2025
2026