FranchiseVerdict
WSI logo
FV-03005·MODERATEStandard76

Wsi

Formerly known as National Internet Corporation

Business Services - OtherFranchising since 1999Website
Investment
$77K – $107K
64th pct Other
Avg revenue
57th pct Other
Royalty
Units
154
82nd pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $77K – $107K including a $65K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 62/100. SBA loan default rate of 0.0% across 1 loans (below the industry average).
  • No protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.

Item 1 · who you're contracting with

The Franchisor

Legal entity
NATIONAL INTERNET CORPORATION
Parent company
World Technology Group Inc. (WTG)
Incorporated in
Delaware
HQ
91 Skyway Avenue, Suite 104, Toronto, Ontario, M9W 6R5 Canada
Auditor
BDO Canada LLP
Audited financials
Franchisor revenue
$2.1M
vs $2.6M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one WSI unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $77K–$107K
Working capital
$
FDD reports $2K–$3K

Unlevered ROIC · per unit

111%

Above typical band (30–60%)

0%30–60% Yale band80%
ROIC above 100% usually means the revenue figure is a system-wide aggregate or top-cohort number rather than a single-unit average. Verify the "Revenue · per unit" field against the brand's FDD Item 19 detail tables before relying on this output.

Store EBITDA · annual
$105K
EBITDA margin
14.0%
Total invested
$94K
Payback
11 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

WSI (Web Strategies Inc.) franchisees typically operate as digital marketing and web services consultants, selling services such as web design, SEO, social media management, and online marketing to small and medium-sized businesses. Franchisees work with clients remotely or locally to implement digital strategies and manage ongoing campaigns.

CEO
Mark Dobson
Founded
1995
FDD year
2025
States available
36

Item 7 · what it costs

The Vitals

Total investment
$77K – $107K
All-in to open one unit
Liquid capital
$2K – $3K
Cash you must have on hand
Franchise fee
$65K
Royalty
Fixed fee ranging from $500 to $2,500 per month based on …
Ad fund
$100

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
154
Opened
18
Last reporting year
Closed
12
Turnover rate
7.8%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+4.1%
Net unit change last year
3-yr CAGR
-3.8%
Compounded over last 3 years
2023
154+6
Franchised units
2024
148
Franchised units
2025
160
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 21 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 21 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
1
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

62
Risk · 0-100
MODERATE62 / 100

WSI presents meaningful risk due to undisclosed financial performance, stagnant unit growth, unprotected territories, and a high initial investment with unclear profit potential.

Score breakdown · what drove the 62 / 100 rating

  1. 01MEDNo average revenue or net income disclosed (Item 19) — impossible to assess ROI or profitability
  2. 02MINORMinimal unit growth of 4.1% YoY with only 154 locations suggests market saturation or weak demand
  3. 03MINORNo protected territory — franchisees face direct competition from other WSI franchisees in their area
  4. 04MINORHigh initial investment ($77,400–$106,500) paired with unclear earnings potential creates significant financial risk
  5. 05MINORFixed monthly royalties ($500–$2,500) provide no relief during slow revenue periods
  6. 06MINOR10-year term is lengthy given lack of transparent performance data

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Regional, National, or International
Protected territory
No
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
1 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
New York

Item 11

Training & Operations

Classroom training
55 hrs
On-the-job training
35 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

99 numbers

Locked
(302) 584-••••
CT
(404) 421-••••
GA
(630) 632-••••
IL

One-time purchase · CSV download · Validation questions included

FDD download

WSI · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above