Wsi Franchise Cost, Revenue & Review 2026
- Investment
- $77K – $107K
- Disclosed sales
- partial, no system average
- SBA charge-off
- Limited · 15 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
WSI is a B2B digital-marketing franchise providing websites, SEO, paid media, and online marketing to small and mid-size businesses. Franchisees run a consultancy selling and managing digital campaigns, typically home-based.
FranchiseVerdict summary · 2026
A WSI franchise requires a total initial investment of $77K – $107K, including a $65K – $80K franchise fee. The 2025 FDD on file does not yield a unit-revenue figure we can publish. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored3 of 3 headline figures on this page cite a page of the filing.
Overview
- Investment
- $77K – $107K
- 26th pct Business Serv…
- Avg gross sales
- N/A
- Outlet subset
- Royalty
- Not extracted
- Units
- 154
- 52nd pct Business Serv…
- SBA charge-off
- N/A
Quick verdict · Business Services · color = vs category peers
Green = favorable by >10% vs Business Services median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $77K – $107K including a $65K franchise fee.
- RETURNSGross Revenue defined broadly (all sales including consulting fees, cash/credit/barter, coupon redemption retail value); outlets not required to report revenue under legacy contracts are counted as $0.
- RISKVerdict B (Above average), verdict score 53/100 (higher is better).
- GROWTHPositive: net +6 franchised outlets in the latest year (18 opened, 12 closed); 5 signed but not yet open (Item 20).
- DECLINESystem contracting at -13.5% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- National Internet Corporation
- Parent company
- World Technology Group Inc. (WTG)
- FDD Item 1, page 8 of the 2025 FDD
- Ultimate parent
- World Technology Group Inc.
- FDD Item 1, page 8 of the 2025 FDD
- Predecessor
- Worldsites / MyWorldsites
- Prior franchisor entity
- CEO title
- President
- Valerie Brown-Dufour
- CEO experience
- 17 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- Delaware
- HQ
- 91 Skyway Avenue, Suite 104, Toronto, Ontario, M9W 6R5, Canada
- Auditor
- BDO Canada LLP
- Audited financials
- Franchisor revenue
- $2.6M
- vs $2.1M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Overview
About
- CEO
- Valerie Brown-Dufour
- Founded
- 1995
- FDD year
- 2025
- States available
- 36
Can you afford it, and what does the money buy?
Entry cost runs 31% below the typical business services franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $65K | $65K |
| Working capital (3–6 mo) | $2K | $3K |
| Equipment, build-out, other | $11K | $39K |
| Total initial investment | $77K | $107K |
Source: WSI 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $77K – $107K
- Top 40% of category vs category
- Liquid capital req'd
- $2K – $3K
- Top 40% of category vs category
- Franchise fee
- $65K – $80K
- Middle of category vs category
- Royalty
- Fixed fee ranging from $500 to $2,500 per month based on …
- Ad fund
- $100 per month
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | Monthly Management Services Fee (MSF) escalates on a fixed schedule by tenure: months 1-6 $500/mo, months 7-11 $750/mo, months 12-23 $1,000/mo, months 24-35 $1,250/mo, months 36-47 $1,500/mo, months 48-59 $2,000/mo, month 60+ $2,500/mo. Not a percentage of gross sales. |
| Technology fee | $475 |
| Training fee | $3K |
| Transfer fee | $11K |
| Renewal fee | $5K |
| Inventory (initial) | $200 – $500 |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for WSI is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one WSI unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, royalty rate, ad fund rate, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Gross Revenue defined broadly (all sales including consulting fees, cash/credit/barter, coupon redemption retail value); outlets not required to report revenue under legacy contracts are counted as $0.
Item 19 · by group
What the filing does disclose
Item 19 of this FDD reports performance in more than one group. We publish no single average for this brand; the groups the filing does disclose are listed below, quoted from its own Item 19 table.
Each row below is quoted from the FDD's own Item 19 table. Gross sales are not profit.
Outlet subsetItem 19 detail
Gross Revenue defined broadly (all sales including consulting fees, cash/credit/barter, coupon redemption retail value); outlets not required to report revenue under legacy contracts are counted as $0.
By years open
| Segment | Sample | Avg |
|---|---|---|
| less than 1 year | 18 | — |
| 1+ years | 7 | — |
| 2+ years | 9 | — |
| 3+ years | 28 | — |
| 5+ years | 46 | — |
| 10+ years | 58 | — |
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Disclosure
Item 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands.
Operator retention
System contracting at -13.5% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Business Services medians
How Wsi Compares
Category median of published Business Services brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 154
- Opened
- 18
- Last reporting year
- Closed
- 12
- Terminated
- 3
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 6
- Term expired, not renewed (per Item 20)
- Turnover rate
- 7.8%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- -13.5%
- Net unit change over 3 years
- 3-yr CAGR
- -13.5%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 3
- Not renewed
- 6
- Transferred
- 1
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 5
- 0.03 per open outlet · Item 20 Table 5
- Projected new
- 15
- Franchisor's next-year forecast
- Transfer rate
- 0.7%
- Owners selling to other franchisees
- Termination rate
- 5.8%
- Franchisor-initiated terminations
- Ceased ops
- 8.4%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 21 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
99 current owners across 21 states.
- CA 20
- GA 10
- NC 9
- NJ 9
- AZ 7
- IN 7
- CT 5
- IL 5
- MN 5
- FL 3
- MI 3
- CO 2
- +9 more states
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
A system losing more than 10% of its units year-over-year is a red flag. Check whether closures are concentrated in specific regions.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 15
- Loan volume
- $2.7M
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- Limited · 15 loans
- Limited SBA coverage: 15 loans, rate hidden until 10 have resolved and loans reach 2% of franchised units
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Limited · 15 loans
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 7
- Defaults
- 0
- Typical loan rate
- 7.8%
- avg rate to borrowers
- vs industry
- 0.0%
- NAICS 541613
- Jobs supported
- 34
- 1.4 per loan
- Lender concentration
- 46%
- top lender's share
Borrower mix: 69% went to startups / new businesses, 31% to established operators
Top lenders financing Wsi franchisees
Showing 3 of 7 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Wsi from SBA 7(a) FOIA data.
- Principal loss rate
- 0.0%
- Avg SBA guarantee
- 82%
- Avg interest rate
- 7.75%
- Lender concentration
- 46.1%
- Job velocity
- 1.4 per $100K
- NAICS benchmark
- 0.0%
- NAICS 541613
- Jobs supported
- 34
Top SBA lendersTop lender holds 46% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | United Midwest Savings Bank National Association | 6 | $825K | 0.0% |
| 2 | Stearns Bank National Association | 2 | $178K | 0.0% |
| 3 | Five Star Bank | 1 | $200K | 0.0% |
| 4 | The Huntington National Bank | 1 | $74K | N/A |
| 5 | Cadence Bank | 1 | $180K | N/A |
| 6 | Readycap Lending, LLC | 1 | $404K | N/A |
| 7 | First Bank | 1 | $560K | N/A |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| GAGeorgia | 3 | 0 | 0.0% |
| TXTexas | 3 | 0 | -- |
| CACalifornia | 2 | 0 | 0.0% |
| CTConnecticut | 1 | 0 | 0.0% |
| FLFlorida | 1 | 0 | 0.0% |
| INIndiana | 1 | 0 | -- |
| UTUtah | 1 | 0 | -- |
| WAWashington | 1 | 0 | -- |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · BDO Canada LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 53 / 100 verdict
- 01MINORSmall net loss -$62,554
- 02MINORPositive net worth, no legal flags
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | No territory protection |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Territory sizeℹ | Regional (single state), National (entire US), or International (worldwide), selected by franchisee before signing |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 1 year |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 1 |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | New York |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 55 hrs
- On-the-job training
- 35 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- Site selection
- franchisee
- Franchisor financing
- Offered
- Item 10
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
99 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a WSI franchise?
The total investment to open a WSI franchise ranges from $77K – $107K, with an initial franchise fee of $65K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do WSI franchise owners earn?
Item 19 of the WSI FDD discloses figures for part of the system but no single average across all outlets. These are gross sales figures, not profit; the Revenue section shows what the filing reports and on what basis. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns WSI?
WSI is franchised by National Internet Corporation. Its parent company is World Technology Group Inc. (WTG). The ultimate parent named in the FDD is World Technology Group Inc.. Source: FDD Item 1, 2025 filing.
What is Item 19 in the WSI FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the WSI FDD and qualifies whose outlets they describe.
What is WSI's franchise failure rate?
SBA 7(a) loan charge-off data is not available for WSI (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many WSI franchise locations are there?
As of their most recent FDD filing, WSI has 154 total units in the United States, including 154 franchised units and 0 company-owned units. 18 new units were opened in the latest reporting year.
Is WSI a good franchise to buy?
FranchiseVerdict rates WSI as a B-grade franchise with a verdict score of 53 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.