Uncle Maddio’s Pizza Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Uncle Maddio's is a fast-casual franchise serving build-your-own personal pizzas, salads, and calzones. Franchisees run the restaurants, managing made-to-order prep, staffing, and counter service.
FranchiseVerdict summary · 2026
A Uncle Maddio’s Pizza franchise requires a total initial investment of $304K – $779K, including a $35K franchise fee and an ongoing 5.0% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). SBA 7(a) loans show a 21.7% charge-off rate across 31 loans[1]. FranchiseVerdict grade: F (Weakest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2024 FDD issuance
Overview
- Investment
- $304K – $779K
- 50th pct Service Resta…
- Avg gross sales
- N/A
- Royalty
- 5.0%
- 11th pct Service Resta…
- Units
- 12
- 41st pct Service Resta…
- SBA charge-off
- 21.7%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Quick-Service Restaurants avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $304K – $779K including a $35K franchise fee, 5.0% ongoing royalty.
- RETURNSNo Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- RISKVerdict F (Weakest tier), verdict score 15/100 (higher is better). SBA loan charge-off rate of 21.7% across 31 loans (well above the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- FLAGAuditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- S&S Maddio's LLC
- Ultimate parent
- None
- Predecessor
- Integrity Brands, LLC
- Prior franchisor entity
- CEO title
- President, Chief Executive Officer
- James Smith
- CEO experience
- 18 yrs
- Years in role or industry
- Incorporated in
- Virginia
- HQ
- 1410 Spring Hill Road, Suite 400, McLean, Virginia 22102
- Auditor
- VIGO & VIGO, LLP
- Audited financials
- Franchisor revenue
- $650K
- vs $622K prior year
- ⚠ Going-concern note
- Disclosed in FDD 2024
- Status as of 2024; may have been resolved in a later filing we don't yet have.
Overview
About
- CEO
- James Smith
- Headquarters
- VA
- Founded
- 2019
- FDD year
- 2024
- States available
- 6
Can you afford it, and what does the money buy?
Entry cost runs 18% below the typical quick-service restaurants franchise.
Source: FDD 2024 · Items 5–7
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $35K | $35K |
| Working capital (3–6 mo) | $25K | $75K |
| Equipment, build-out, other | $244K | $669K |
| Total initial investment | $304K | $779K |
Source: Uncle Maddio’s Pizza 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $304K – $779K
- Middle of category vs category
- Liquid capital req'd
- $25K – $75K
- Middle of category vs category
- Franchise fee
- $35K – $35K
- Middle of category vs category
- Royalty
- 5.0%
- Percentage of net sales · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $5K |
| Transfer fee | $5K |
| Renewal fee | $5K |
| Total fee load | 7.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Uncle Maddio’s Pizza did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Uncle Maddio’s Pizza unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
19%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 7.0% (near the Quick-Service Restaurants average).
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
System contracting at -31.2% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Quick-Service Restaurants averages
How Uncle Maddio’s Pizza Compares
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 12
- Opened
- 0
- Last reporting year
- Closed
- 1
- Terminated
- 2
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 27.3%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 92%
- vs corporate-owned
- Net growth (3-yr)
- -31.2%
- Net unit change over 3 years
- 3-yr CAGR
- -31.2%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 1
- Terminated (3yr)
- 2
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 1
- Franchisor's next-year forecast
- Termination rate
- 16.7%
- Franchisor-initiated terminations
- Ceased ops
- 25.0%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 5 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 31
- Loan volume
- $11.9M
- Median loan
- $383K
- average
- Charge-off rate
- 21.7%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 18
- Defaults
- 5
- Typical loan rate
- 6.1%
- avg rate to borrowers
- vs industry
- N/A
- Jobs supported
- 62
- Lender concentration
- N/A
Borrower mix: 50% went to startups / new businesses, 50% to established operators
Top lenders financing Uncle Maddio’s Pizza franchisees
Showing 3 of 18 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Uncle Maddio’s Pizza's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 4 lenders with concentration factor
- Per-state charge-off rates across 4 states
- Startup risk premium and job creation velocity
- 4-year lending trend
Instant access. No subscription.
A 21.7% charge-off rate means roughly 1 in 5 franchisees failed to repay their SBA loan. Investigate what changed.
What could kill this investment?
The auditor flagged going-concern doubt (Item 21) — the single biggest risk here.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Auditor raised a going-concern note and financial_distress is flagged, though the franchisor reports positive net worth of $874,018 and net income of $187,864. A predecessor (Integrity Brands) filed Chapter 11 in 2019 but it was an old, dismissed predecessor case. The system is shrinking (net growth -31.2%) to only 12 units with a high 27% turnover, no Item 19.
Litigation (Item 3)
No litigation required to be disclosed (FDD Item 3).
Bankruptcy (Item 4)
Disclosed in last 7 years
Integrity Brands, LLC (franchisor's predecessor) filed voluntary Chapter 11 bankruptcy petition in Northern District of Georgia on April 13, 2019 (Case No. 19-55832-pwb). Principal place of business: 3575 Piedmont Rd. NE, Building 15, Suite 250, Atlanta, Georgia 30305. On October 11, 2019, bankruptcy court approved sale of substantially all assets to first secured creditor S&S Group, LLC. Case dismissed November 22, 2019.
Audited financials (Item 21)
Yes · VIGO & VIGO, LLP⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 15 / 100 verdict
- 01MINORGoing-concern note flagged by auditor
- 02HIGHOld predecessor Chapter 11 bankruptcy (2019, dismissed)
- 03MINORSystem contraction: net growth -31.2%
- 04MINORHigh turnover: 27.3%
- 05MINORNo Item 19 disclosure
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 7.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Designated Area |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Virginia |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed (FDD Item 3).
Items 10, 11
Training & Operations
- Classroom training
- 36 hrs
- On-the-job training
- 195 hrs
- Training location
- On-site and corporate
- POS system
- Toast
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Toast
Item 20 · call current owners
Franchisee Contacts
14 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Uncle Maddio’s Pizza · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Uncle Maddio’s Pizza franchise?
The total investment to open a Uncle Maddio’s Pizza franchise ranges from $304K – $779K, with an initial franchise fee of $35K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Uncle Maddio’s Pizza franchise owners earn?
Uncle Maddio’s Pizza does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Uncle Maddio’s Pizza FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Uncle Maddio’s Pizza FDD and qualifies whose outlets they describe.
What is Uncle Maddio’s Pizza's franchise failure rate?
Based on SBA 7(a) loan data, Uncle Maddio’s Pizza has a charge-off rate of 21.7% across 31 loans, meaning 21.7% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Uncle Maddio’s Pizza franchise locations are there?
As of their most recent FDD filing, Uncle Maddio’s Pizza has 12 total units in the United States, including 11 franchised units and 1 company-owned units.
Is Uncle Maddio’s Pizza a good franchise to buy?
FranchiseVerdict rates Uncle Maddio’s Pizza as a F-grade franchise with a verdict score of 15 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.