Dogs & CreamFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Dogs & Cream franchise requires a total initial investment of $279K – $799K, including a $40K franchise fee and an ongoing 5.0% royalty[2]. Per the 2025 FDD, average unit revenue was $351K[2]. Verdict grade: C. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $279K – $799K
- 16th pct Service Resta…
- Avg gross sales
- $351K
- 1st pct Service Resta…
- Royalty
- 5.0%
- 7th pct Service Resta…
- Units
- 2
- 6th pct Service Resta…
- SBA default
- N/A
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = >15% above Full-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
At 0.7x revenue per dollar invested, this system underperforms the typical 1.5-2.5x range.
Started franchising in 2023. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $279K – $799K including a $40K franchise fee, 5.0% ongoing royalty.
- Average unit revenue of $351K/year, with an estimated 6% cash-on-cash return.
- Verdict C (Average) with a risk score of 65/100.
- Revenue data based on only 1 reporting unit. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- CSG Hospitality, LLC
- Incorporated in
- WI
- HQ
- 2824 21st Street, Racine, WI 53403
- Auditor
- ELLSWORTH • STOUT
- Audited financials
- Franchisor revenue
- $0
- vs $0 prior year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Overview
About
Dogs & Cream is a pet-themed food service franchise, likely combining hot dogs and ice cream/frozen desserts as complementary offerings. Franchisees operate retail locations managing inventory, customer service, food preparation, and daily P&L operations while paying 5% royalties to the franchisor.
- CEO
- Eric Robinson
- Headquarters
- WI
- Founded
- 2019
- FDD year
- 2025
- States available
- 1
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $40K | $40K |
| Working capital (3–6 mo) | $20K | $40K |
| Equipment, build-out, other | $219K | $719K |
| Total initial investment | $279K | $799K |
Source: Dogs & Cream 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$35K
10.0% margin
Unlevered ROIC
6%
EBITDA / total invested capital
Payback
16.2 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $279K – $799K
- Better than avg vs category
- Liquid capital req'd
- $20K – $40K
- Better than avg vs category
- Franchise fee
- $40K – $40K
- Better than avg vs category
- Royalty
- 5.0%
- Gross Revenues · typical 6–8%
- Ad fund
- 3.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
- Payback period
- 17.1 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 3.0% of gross sales |
| Technology fee | $285 |
| Transfer fee | $20K |
| Renewal fee | $20K |
| Total fee load | 8.0% of rev |
Financial Performance
- Avg gross sales
- $351K
- Per unit, per year
- Median gross sales
- N/A
- Avg net income
- $32K
- Cash-on-cash
- 5.8%
- Based on Net Income / investment midpoint
- Item 19 type
- Company-owned
- Sample size
- 1 units
- vs category median 13 · small
- Range (low → high)
- $342K→$361K
- Cohort dispersion (min → max)
- Transparency tier
- revenue_only
- Categorical assessment of disclosure depth
- Transparency
- 9 / 5
- vs category median 4 / 5 · above
Compared against 1264 Full-Service Restaurants brands
Revenue is only 0.7x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
vs Full-Service Restaurants averages
How Dogs & Cream Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 2
- Opened
- 0
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 23 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 1 7(a) loan on file; statistical reliability is limited below 10 loans.
- Total loans
- 1
- Loan volume
- N/A
- Amount data pending
- Median loan
- N/A
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 0
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Extremely nascent franchise system with only 2 units, unverified financials, franchisor stability concerns, and thin unit-level margins create significant execution and support risk.
Litigation (Item 3)
0 case reference(s): 3 pending, 0 settled.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · ELLSWORTH • STOUT
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 65 / 100 rating
- 01MINOROnly 2 operating units — critically small franchise system with zero visibility into growth trajectory or scalability
- 02MEDNo Item 19 (Financial Performance Representations) disclosed — cannot independently verify the $351K average revenue claim
- 03HIGHGoing Concern status is FALSE — indicates financial instability or uncertainty at franchisor level, raising questions about support infrastructure
- 04MINORWide investment range ($278.8K–$799.3K) suggests high variability in unit economics; unclear what drives $520K difference
- 05MINORNet profit margin only 8.97% ($31.5K on $351K revenue) is thin for a food/beverage concept, leaving little buffer for underperformance
- 06MINORRoyalty floor of $1,500/month ($18K annually) represents 5.1% of average net income — leaves minimal cash flow for franchisee reinvestment or contingencies
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Radius |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Wisconsin |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 3 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 40 hrs
- On-the-job training
- 80 hrs
- Training location
- On-site and corporate
- POS system
- Sky Tab
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Sky Tab
Item 20 · call current owners
Franchisee Contacts
23 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Dogs & Cream · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Dogs & Cream franchise?
The total investment to open a Dogs & Cream franchise ranges from $279K – $799K, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Dogs & Cream franchise owners earn?
According to Item 19 of the Dogs & Cream FDD, the average gross sales per unit is $351K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Dogs & Cream's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Dogs & Cream (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Dogs & Cream franchise locations are there?
As of their most recent FDD filing, Dogs & Cream has 2 total units in the United States, including 0 franchised units and 2 company-owned units.
Is Dogs & Cream a good franchise to buy?
FranchiseVerdict rates Dogs & Cream as a C-grade franchise with a risk score of 65 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.