The B-12 Store
Formerly known as Vitashot Infinitum
Bottom line
- Total investment $81K – $223K including a $50K franchise fee.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 62/100.
- System growing at 17.5% CAGR over 3 years with 48 total units — strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one THE B-12 STORE unit return on the cash you put in?
Unlevered ROIC · per unit
70%
Above typical band (30–60%)
Overview
About
The B-12 Store franchisees operate wellness retail locations focused on vitamin B-12 supplements and related nutrient products, likely including IV drips, injections, or oral supplements. Day-to-day operations involve customer consultations, inventory management, point-of-sale transactions, and potentially administering B-12 treatments under applicable state regulations.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 10 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Undisclosed financials, minimal unit growth, recent litigation, and high fixed costs relative to unknown average revenue create significant uncertainty around unit-level profitability and franchisor stability.
Score breakdown · what drove the 62 / 100 rating
- 01MINORNo financial disclosure (Item 19) — cannot validate $81k-$223k investment ROI or profitability claims
- 02MINORSlow unit growth of only 6.8% YoY with 48 total units suggests market saturation or franchisee struggle
- 03MINORHigh fixed monthly royalty ($1,500) represents 18-22% of potential monthly revenue for marginal locations
- 04HIGHRecent trademark litigation (2021-2022) indicates IP/branding vulnerability and potential reputational damage
- 05MINORFranchise fee of $50,000 is non-refundable against a vague investment range ($81k-$223k spread suggests inconsistent buildout costs)
- 06HIGHNo 'Going Concern' status is False, which is unusual phrasing — suggests potential financial instability of franchisor
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
25 numbers
One-time purchase · CSV download · Validation questions included
FDD download
THE B-12 STORE · FDD (2024) PDF