The B-12 Store Franchise Cost, Revenue & Review 2026
- Investment
- $81K – $223K
- Disclosed sales
- not disclosed
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
The B-12 Store is a wellness franchise offering vitamin B-12 shots, vitamin injections, and IV drips for energy and wellness. Franchisees run the retail studios, managing injections, memberships, and supplement sales.
FranchiseVerdict summary · 2026
A THE B-12 STORE franchise requires a total initial investment of $81K – $223K, including a $50K franchise fee. This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: high - issued more than two years ago
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored3 of 4 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $81K – $223K
- 12th pct Healthcare
- Avg gross sales
- N/A
- Royalty
- Not extracted
- Units
- 48
- 54th pct Healthcare
- SBA charge-off
- N/A
Quick verdict · Healthcare · color = vs category peers
Green = favorable by >10% vs Healthcare median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $81K – $223K including a $50K franchise fee.
- RETURNSThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
- RISKVerdict B (Above average), verdict score 56/100 (higher is better).
- GROWTHPositive: net +3 franchised outlets in the latest year (7 opened, 4 closed) (Item 20).
- DATAThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- The B-12 Store Franchise, Inc.
- Parent company
- The B-12 Store Holdings, Inc.
- FDD Item 1, page 10 of the 2024 FDD
- Predecessor
- B12, LLC dba The B12 Store
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Perry Ruiz
- Incorporated in
- Florida
- HQ
- 9160 Forum Corporate Pkwy., Suite 350, Fort Myers, FL 33905
Overview
About
- CEO
- Perry Ruiz
- Headquarters
- FL
- Founded
- 2021
- FDD year
- 2024
- States available
- 12
Can you afford it, and what does the money buy?
Entry cost runs 53% below the typical healthcare franchise.
Source: FDD 2024 · Items 5–7
Full Item 7 breakdown14 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $50K | $125K | |
| Travel & Living Expenses While Attending the Initial Trainingnot refundable | $1K | $3K | |
| Real Estate Improvementsnot refundable | $2K | $15K | |
| Rent & Security Depositnot refundable | $3K | $10K | |
| Leasehold Improvementsnot refundable | $1K | $5K | |
| Furniture, Office Equipment & Softwarenot refundable | $5K | $10K | |
| Signsnot refundable | $5K | $10K | |
| Licensesnot refundable | $500 | $2K | |
| Grand Openingnot refundable | $2K | $2K | |
| Marketingnot refundable | $500 | $2K | |
| Insurancenot refundable | $50 | $200 | |
| Legal Feesnot refundable | $1K | $5K | |
| Additional Funds (3 months of operating expenses)not refundable | $10K | $30K | |
| Miscellaneous Opening Costsnot refundable | $1K | $5K | |
| Total initial investment | $81K | $223K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $81K – $223K
- Top 40% of category vs category
- Liquid capital req'd
- $10K – $30K
- Top 40% of category vs category
- Franchise fee
- $50K – $50K
- Top 40% of category vs category
- Royalty
- $1,500.00 each month
- Ad fund
- 0.0%
- typical 3–5%
- Total fee load
- 1.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | $1,500 per month flat royalty fee |
| Marketing / ad fund | 0.0% |
| Technology fee | $18 |
| Transfer fee | $13K |
| Renewal fee | $10K |
| Total fee load | 1.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
THE B-12 STORE makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one THE B-12 STORE unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, royalty rate, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
No financial performance representation
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 1.0% — below the Healthcare median of 8.0%.
Disclosure
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Healthcare medians
How The B-12 Store Compares
Category median of published Healthcare brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 48
- Opened
- 7
- Last reporting year
- Closed
- 4
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 2.1%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 98%
- vs corporate-owned
Last fiscal year · Item 20 exits and transfers
- Not renewed
- 0
- Transferred
- 0
- Reacquired
- 0
- Franchisor bought back
- Projected new
- 16
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 12 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
12
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
One concluded trademark suit (settled/dismissed Feb 2022) and no Item 19 disclosure. Otherwise stable: 48 units, flat +0.2% growth, low 2.1% turnover, audited financials. No bankruptcy or going-concern.
Litigation (Item 3)
Subject: the franchisor is a named party (plaintiff).
Perry Ruiz, Lisa Ruiz, and The B12 Store, LLC v. Christopher Ham, Michelle Ham, Destiny Nervana, Inc., and Optimal Wellness Tampa, LLC — trademark infringement suit filed by franchisor's principals (as plaintiffs); settled, dismissed Feb 4, 2022.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 56 / 100 verdict
- 01MINORNo Item 19 earnings disclosure
- 02HIGHOne concluded trademark litigation matter
- 03MINORStable units (48), low turnover 2.1%
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 1.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 10 mi |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Florida |
| Litigation count | 1 |
View Item 3 litigation summary
Perry Ruiz, Lisa Ruiz, and The B12 Store, LLC v. Christopher Ham, Michelle Ham, Destiny Nervana, Inc., and Optimal Wellness Tampa, LLC — trademark infringement suit filed by franchisor's principals (as plaintiffs); settled, dismissed Feb 4, 2022.
Items 10, 11
Training & Operations
- Classroom training
- 10 hrs
- On-the-job training
- 10 hrs
- Training location
- Franchisee's restaurant and corporate location
- Ongoing training
- Required
- Site selection
- Franchisee proposes, Franchisor approves within 15 business days
- Franchisor financing
- Not offered
- Item 10
- POS system
- Talech
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Talech
Item 20 · call current owners
Franchisee Contacts
28 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a THE B-12 STORE franchise?
The total investment to open a THE B-12 STORE franchise ranges from $81K – $223K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do THE B-12 STORE franchise owners earn?
THE B-12 STORE makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns THE B-12 STORE?
THE B-12 STORE is franchised by The B-12 Store Franchise, Inc.. Its parent company is The B-12 Store Holdings, Inc.. Source: FDD Item 1, 2024 filing.
What is Item 19 in the THE B-12 STORE FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the THE B-12 STORE FDD and qualifies whose outlets they describe.
What is THE B-12 STORE's franchise failure rate?
SBA 7(a) loan charge-off data is not available for THE B-12 STORE (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many THE B-12 STORE franchise locations are there?
As of their most recent FDD filing, THE B-12 STORE has 48 total units in the United States, including 47 franchised units and 1 company-owned units. 7 new units were opened in the latest reporting year.
Is THE B-12 STORE a good franchise to buy?
FranchiseVerdict rates THE B-12 STORE as a B-grade franchise with a verdict score of 56 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.