The B-12 Store Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
The B-12 Store is a wellness franchise offering vitamin B-12 shots, vitamin injections, and IV drips for energy and wellness. Franchisees run the retail studios, managing injections, memberships, and supplement sales.
FranchiseVerdict summary · 2026
A THE B-12 STORE franchise requires a total initial investment of $81K – $223K, including a $50K franchise fee. The 2024 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2024 FDD issuance
Overview
- Investment
- $81K – $223K
- 13th pct Healthcare
- Avg gross sales
- N/A
- Royalty
- N/A
- Units
- 48
- 55th pct Healthcare
- SBA charge-off
- N/A
Quick verdict · Healthcare · color = vs category peers
Green = favorable by >10% vs Healthcare avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $81K – $223K including a $50K franchise fee.
- RETURNSNo Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- RISKVerdict B (Above average), verdict score 50/100 (higher is better).
- DATANo Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- The B-12 Store Franchise, Inc.
- Parent company
- The B-12 Store Holdings, Inc.
- Predecessor
- B12, LLC dba The B12 Store
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Perry Ruiz
- Incorporated in
- Florida
- HQ
- 9160 Forum Corporate Pkwy., Suite 350, Fort Myers, FL 33905
Overview
About
- CEO
- Perry Ruiz
- Headquarters
- FL
- Founded
- 2021
- FDD year
- 2024
- States available
- 12
Can you afford it, and what does the money buy?
Entry cost runs 63% below the typical healthcare franchise.
Source: FDD 2024 · Items 5–7
Full Item 7 breakdown14 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $50K | $125K | |
| Travel & Living Expenses While Attending the Initial Trainingnot refundable | $1K | $3K | |
| Real Estate Improvementsnot refundable | $2K | $15K | |
| Rent & Security Depositnot refundable | $3K | $10K | |
| Leasehold Improvementsnot refundable | $1K | $5K | |
| Furniture, Office Equipment & Softwarenot refundable | $5K | $10K | |
| Signsnot refundable | $5K | $10K | |
| Licensesnot refundable | $500 | $2K | |
| Grand Openingnot refundable | $2K | $2K | |
| Marketingnot refundable | $500 | $2K | |
| Insurancenot refundable | $50 | $200 | |
| Legal Feesnot refundable | $1K | $5K | |
| Additional Funds (3 months of operating expenses)not refundable | $10K | $30K | |
| Miscellaneous Opening Costsnot refundable | $1K | $5K | |
| Total initial investment | $81K | $223K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $81K – $223K
- Top 40% of category vs category
- Liquid capital req'd
- $10K – $30K
- Top 40% of category vs category
- Franchise fee
- $50K – $50K
- Middle of category vs category
- Royalty
- $1,500.00 each month
- Ad fund
- 0.0%
- typical 3–5%
- Total fee load
- 1.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 0.0% of gross sales |
| Transfer fee | $13K |
| Renewal fee | $10K |
| Total fee load | 1.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
THE B-12 STORE did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one THE B-12 STORE unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
83%
Above the 30–60% band. Verify revenue is per-unit average
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 1.0% — below the Healthcare average of 8.8%.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Healthcare averages
How The B-12 Store Compares
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 48
- Opened
- 7
- Last reporting year
- Closed
- 4
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 2.1%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 98%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 21
- Closed (3yr)
- 1
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 1
- Reacquired (3yr)
- 0
- Franchisor bought back
Last reporting year only, multi-year history not disclosed in this brand's FDD.
Item 12 · 12 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
12
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
One concluded trademark suit (settled/dismissed Feb 2022) and no Item 19 disclosure. Otherwise stable: 48 units, flat +0.2% growth, low 2.1% turnover, audited financials. No bankruptcy or going-concern.
Litigation (Item 3)
1 case reference(s): 0 pending, 2 settled.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 50 / 100 verdict
- 01MINORNo Item 19 earnings disclosure
- 02HIGHOne concluded trademark litigation matter
- 03MINORStable units (48), low turnover 2.1%
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 1.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Radius |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Florida |
| Litigation count | 1 |
View Item 3 litigation summary
1 case reference(s): 0 pending, 2 settled.
Items 10, 11
Training & Operations
- Classroom training
- 10 hrs
- On-the-job training
- 10 hrs
- Training location
- Franchisee's restaurant and corporate location
- POS system
- Talech
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Talech
Item 20 · call current owners
Franchisee Contacts
28 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
THE B-12 STORE · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a THE B-12 STORE franchise?
The total investment to open a THE B-12 STORE franchise ranges from $81K – $223K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do THE B-12 STORE franchise owners earn?
THE B-12 STORE does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the THE B-12 STORE FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the THE B-12 STORE FDD and qualifies whose outlets they describe.
What is THE B-12 STORE's franchise failure rate?
SBA 7(a) loan charge-off data is not available for THE B-12 STORE (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many THE B-12 STORE franchise locations are there?
As of their most recent FDD filing, THE B-12 STORE has 48 total units in the United States, including 47 franchised units and 1 company-owned units. 7 new units were opened in the latest reporting year.
Is THE B-12 STORE a good franchise to buy?
FranchiseVerdict rates THE B-12 STORE as a B-grade franchise with a verdict score of 50 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent THE B-12 STORE, you can request corrections or provide updated information.
Other Healthcare franchises
Compare similar franchise opportunities in the Healthcare category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.