Pritikin ICRFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Pritikin ICR franchise requires a total initial investment of $6K – $47K and an ongoing 16.0% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $6K – $47K
- 1st pct Healthcare
- Avg gross sales
- N/A
- 48th pct Healthcare
- Royalty
- 16.0%
- 55th pct Healthcare
- Units
- 112
- 62nd pct Healthcare
- SBA default
- N/A
Quick verdict · Healthcare · color = vs category peers
Green = >15% above Healthcare avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
The system grew 25% year-over-year. Fast growth means demand, but can strain support.
Bottom line
- Total investment $6K – $47K including a $0 franchise fee, 16.0% ongoing royalty.
- Item 19 discloses "Reimbursement revenue and session completion data" rather than annual gross sales, so unit revenue is not directly comparable.
- Verdict A (Top Quintile) with a risk score of 37/100.
- System growing at 60.9% CAGR over 3 years with 112 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Pritikin ICR LLC
- Parent company
- Pritikin Enterprises LLC
- Predecessor
- in
- Prior franchisor entity
- Incorporated in
- DE
- HQ
- 7701 Forsyth Boulevard, Suite 600, Clayton, Missouri 63105
- Auditor
- Berkowitz Pollack Brant
- Audited financials
- Franchisor revenue
- $10.4M
- vs $14.7M prior year
Affiliated brands
- Florida Pritikin Center
- operates the Pritikin Longevity Center in Doral
- Pritikin Trademark Company
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Pritikin ICR franchisees operate cardiac and pulmonary rehabilitation facilities offering medically supervised exercise programs, nutrition counseling, and lifestyle education for post-cardiac-event patients. Revenue is derived entirely from Medicare reimbursement per patient session, with franchisees managing facility operations, staff, patient scheduling, and compliance with cardiac rehab licensing standards.
- CEO
- Donald Nickelson
- Headquarters
- MO
- Founded
- 2013
- FDD year
- 2024
- States available
- 30
FDD Item 7 · 2024 filing · 11 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Real property - rent and deposit | — | — | |
| Leasehold improvements | — | — | |
| Furniture, Fixtures, Office Equipment and Supplies | — | — | |
| Cooking Equipment | $0 | $10K | |
| Computer and Business Software | — | — | |
| CMS Enrollment Application Fee | $709 | $709 | |
| Business Licenses & Permits | — | — | |
| Professional Fees - Legal & Accounting | $5K | $10K | |
| Insurance | — | — | |
| Training Expenses | — | — | |
| Additional Funds (3 Months) | $0 | $26K | |
| Total initial investment | $6K | $47K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $6K – $47K
- Better than avg vs category
- Liquid capital req'd
- $0 – $26K
- Better than avg vs category
- Franchise fee
- N/A
- Better than avg vs category
- Royalty
- 16.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- -n/d
- Total fee load
- 16.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 16.0% of gross sales |
| Total fee load | 16.0% of rev |
Financial Performance
This brand's FDD disclosed "Reimbursement revenue and session completion data" in Item 19 rather than annual gross sales. This metric cannot be directly compared across brands, so we omit it from rankings.
vs Healthcare averages
How Pritikin ICR Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 112
- Opened
- 22
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 99%
- vs corporate-owned
- Net growth (yr3)
- +24.7%
- Net unit change last year
- 3-yr CAGR
- +60.9%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 22
- Closed (3yr)
- 1
- Terminated (3yr)
- 1
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 1
- Reacquired (3yr)
- 0
- Franchisor bought back
- Termination rate
- 0.1%
- Franchisor-initiated terminations
- Ceased ops
- 0.1%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 20 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Moderate-to-high risk opportunity with undisclosed financials, heavy Medicare dependency, unprotected territory, and franchisor going concern status creating significant revenue uncertainty and competitive exposure.
Litigation (Item 3)
0 case reference(s): 0 pending, 1 settled.
Largest disclosed settlement: $19,500
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Berkowitz Pollack Brant
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 37 / 100 rating
- 01MINORNo financial performance disclosure (Item 19) — unable to verify profitability claims or typical unit economics
- 02HIGHGoing Concern status is FALSE — suggests potential financial instability at franchisor level despite 24.7% unit growth
- 03MINORUnusually high royalty rates (16-18.5%) tied solely to Medicare reimbursement — creates dependency on government payer mix and reimbursement rates beyond franchisee control
- 04MINORNo protected territory — direct competition from other Pritikin franchisees and non-affiliated cardiac rehab providers in same market
- 05MINORWide investment range ($5.7K-$46.7K) without clarity on what drives cost variance — suggests inconsistent startup requirements or undefined scope
- 06MINOR3-year term length is short — limits franchisee ability to recoup investment or build sustainable patient base before renewal/renegotiation risk
- 07MINORRapid unit growth (24.7% YoY) may indicate aggressive expansion without vetting franchisee quality or market saturation analysis
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 3 years |
|---|---|
| Renewal term | 3 years |
| Territory type | Site Only |
| Protected territory | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 3 years |
| Right of first refusalℹ | No |
| Termination notice | 180 days |
| Termination groundsℹ | 2 |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Delaware |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 1 settled.
Items 10, 11
Training & Operations
- Classroom training
- 122 hrs
- On-the-job training
- 4 hrs
- Training location
- On-site and corporate
- Site selection
- franchisee
- POS system
- ICR Portal
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: ICR Portal
Item 20 · call current owners
Franchisee Contacts
87 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Pritikin ICR · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Pritikin ICR franchise?
The total investment to open a Pritikin ICR franchise ranges from $6K – $47K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Pritikin ICR franchise owners earn?
Pritikin ICR does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Pritikin ICR's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Pritikin ICR (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Pritikin ICR franchise locations are there?
As of their most recent FDD filing, Pritikin ICR has 112 total units in the United States, including 69 franchised units and 1 company-owned units. 22 new units were opened in the latest reporting year.
Is Pritikin ICR a good franchise to buy?
FranchiseVerdict rates Pritikin ICR as a A-grade franchise with a risk score of 37 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Pritikin ICR, you can request corrections or provide updated information.
Claim this brandOther Healthcare franchises
Compare similar franchise opportunities in the Healthcare category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.