FranchiseVerdict
Pritikin ICR logo
FV-02044·MODERATEStandard71

Pritikin ICR

Health & Wellness - OtherFranchising since 2013Website
Investment
$6K – $47K
1st pct Other
Avg revenue
63rd pct Other
Royalty
16.0%
71st pct Other
Units
112
80th pct Other
SBA default

Bottom line

  • Total investment $6K – $47K including a $0 franchise fee, 16.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 62/100.
  • System growing at 60.9% CAGR over 3 years with 112 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Pritikin ICR LLC
Parent company
Pritikin Enterprises LLC
Incorporated in
Delaware
HQ
7701 Forsyth Boulevard, Suite 600, Clayton, Missouri 63105
Auditor
Berkowitz Pollack Brant
Audited financials
Franchisor revenue
$10.4M
vs $14.7M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Pritikin ICR unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $6K–$47K
Working capital
$
Item 7 didn't break this out — defaulted to ~10% of annual revenue

Unlevered ROIC · per unit

210%

Above typical band (30–60%)

0%30–60% Yale band80%
ROIC above 100% usually means the revenue figure is a system-wide aggregate or top-cohort number rather than a single-unit average. Verify the "Revenue · per unit" field against the brand's FDD Item 19 detail tables before relying on this output.

Store EBITDA · annual
$83K
EBITDA margin
11.0%
Total invested
$39K
Payback
6 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Pritikin ICR franchisees operate cardiac and pulmonary rehabilitation facilities offering medically supervised exercise programs, nutrition counseling, and lifestyle education for post-cardiac-event patients. Revenue is derived entirely from Medicare reimbursement per patient session, with franchisees managing facility operations, staff, patient scheduling, and compliance with cardiac rehab licensing standards.

CEO
Donald Nickelson
Founded
2013
FDD year
2024
States available
30

Item 7 · what it costs

The Vitals

Total investment
$6K – $47K
All-in to open one unit
Liquid capital
$0 – $26K
Cash you must have on hand
Franchise fee
$0
Royalty
16.0%
Percent of Gross Revenue · typical 6–8%
Ad fund
n/d
Total fee load
16.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
112
Opened
22
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
99%
vs corporate-owned
Net growth (yr3)
+24.7%
Net unit change last year
3-yr CAGR
+60.9%
Compounded over last 3 years
2022
111+22
Franchised units
2023
89
Franchised units
2024
69
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 20 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 20 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

62
Risk · 0-100
MODERATE62 / 100

Moderate-to-high risk opportunity with undisclosed financials, heavy Medicare dependency, unprotected territory, and franchisor going concern status creating significant revenue uncertainty and competitive exposure.

Score breakdown · what drove the 62 / 100 rating

  1. 01MINORNo financial performance disclosure (Item 19) — unable to verify profitability claims or typical unit economics
  2. 02HIGHGoing Concern status is FALSE — suggests potential financial instability at franchisor level despite 24.7% unit growth
  3. 03MINORUnusually high royalty rates (16-18.5%) tied solely to Medicare reimbursement — creates dependency on government payer mix and reimbursement rates beyond franchisee control
  4. 04MINORNo protected territory — direct competition from other Pritikin franchisees and non-affiliated cardiac rehab providers in same market
  5. 05MINORWide investment range ($5.7K-$46.7K) without clarity on what drives cost variance — suggests inconsistent startup requirements or undefined scope
  6. 06MINOR3-year term length is short — limits franchisee ability to recoup investment or build sustainable patient base before renewal/renegotiation risk
  7. 07MINORRapid unit growth (24.7% YoY) may indicate aggressive expansion without vetting franchisee quality or market saturation analysis

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Site Only
Protected territory
No
Initial term
3 years
Renewal term
3 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
3 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Delaware

Item 11

Training & Operations

Classroom training
122 hrs
On-the-job training
4 hrs
POS system
ICR Portal
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

87 numbers

Locked
(303) 715-••••
CO
(386) 586-••••
FL
(870) 936-••••
AR

One-time purchase · CSV download · Validation questions included

FDD download

Pritikin ICR · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above