FranchiseVerdict
Scenthound logo
FV-02244·STRONGExcellent95

Scenthound

Health & Wellness - OtherFranchising since 2019Website
Investment
$328K – $550K
70th pct Other
Avg revenue
$453K
12th pct Other
Royalty
6.0%
16th pct Other
Units
122
81st pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $328K – $550K including a $50K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $453K/year (median $435K). Estimated payback in 5.1 years.
  • Rated STRONG with a risk score of 34/100. SBA loan default rate of 0.0% across 178 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Scenthound Franchising LLC
Parent company
Scenthound Holdings, LLC
Incorporated in
Florida
HQ
1070 E. Indiantown Road, Suite #300, Jupiter, FL 33477
Auditor
Citrin Cooperman & Company LLP
Audited financials
Franchisor revenue
$3.0M
vs $5.0M prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Scenthound unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $452,732
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $328K–$550K
Working capital
$
FDD reports $45K–$50K

Unlevered ROIC · per unit

21%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$102K
EBITDA margin
22.5%
Total invested
$486K
Payback
57 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Scenthound units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.4M

on $7.0M purchase

Total debt

$5.6M

SBA $3.5M + senior + seller note

Overview

About

Scenthound operates mobile and facility-based pet grooming services, with franchisees managing dog washing, nail trimming, ear cleaning, and grooming appointments. Day-to-day operations involve scheduling clients, managing pet handlers/groomers, maintaining grooming equipment, and ensuring customer satisfaction across a protected territory.

CEO
Timothy Vogel
Founded
2018
FDD year
2025
States available
24

Item 7 · what it costs

The Vitals

Total investment
$328K – $550K
All-in to open one unit
Liquid capital
$45K – $50K
Cash you must have on hand
Franchise fee
$50K
Royalty
6.0%
Gross Revenue · typical 6–8%
Ad fund
1.5%
typical 3–5%
Total fee load
7.5%
vs 9–13% typical
Payback period
5.1 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$453K
Per unit, per year
Median gross sales
$435K
Item 19 type
Net Operating Income
Sample size
36 units
vs category median 12 · large
Range (low → high)
$191K$924K
Cohort dispersion
Transparency
8 / 5
vs category median 4 / 5 · above
Revenue rank12th
vs Health & Wellness - Other peers
Investment cost rank70th
Lower investment ranks lower (better)
Royalty rate rank16th
Lower royalty = lower percentile (better)
Unit count rank81th
vs Health & Wellness - Other peers
Risk score rank1th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
122
Opened
46
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
5
Corporate units in the system
% franchised
96%
vs corporate-owned
Net growth (yr3)
+64.8%
Net unit change last year
3-yr CAGR
Outlier (see FDD)
Likely small-sample artifact
2023
117+46
Franchised units
2024
71
Franchised units
2025
34
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 22 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Available · 22 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
178
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

34
Risk · 0-100
STRONG34 / 100

Scenthound presents moderate-to-cautionary risk: hypergrowth trajectory raises execution and sustainability questions, absent Item 19 prevents financial validation, and net margins appear thin relative to investment size.

Score breakdown · what drove the 34 / 100 rating

  1. 01MINORExtremely high unit growth (64.8% YoY) raises sustainability and quality control concerns — typical mature franchises grow 10-15% annually
  2. 02MINORAverage net income of $86,279 on $452,732 revenue yields only 19% net margin, which is thin for a service business after accounting for owner labor and variable costs
  3. 03MEDNo Item 19 (financial performance representations) disclosed in FDD — cannot independently verify claimed average revenue figures
  4. 04MINORFranchise fee of $49,900 is moderate, but total investment range ($328K-$550K) is substantial relative to modest net income returns
  5. 05MEDYoung/scaling system (122 units) has limited historical track record; rapid expansion sometimes precedes franchise model stress

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
mile-radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Florida

Item 11

Training & Operations

Classroom training
26 hrs
On-the-job training
46 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

93 numbers

Locked
(254) 770-••••
TX
(630) 415-••••
IL
(239) 799-••••
FL

One-time purchase · CSV download · Validation questions included

FDD download

Scenthound · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above