Southwest Greens
Formerly known as SWGI
Bottom line
- Total investment $83K – $342K including a $30K franchise fee.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 56/100. SBA loan default rate of 0.0% across 12 loans (below the industry average).
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Southwest Greens unit return on the cash you put in?
Unlevered ROIC · per unit
31%
In Yale's "attractive" band (30–60%)
Overview
About
Franchisees operate artificial turf installation and sales businesses, managing client relationships, installation crews, and inventory logistics. Day-to-day activities include measuring residential/commercial properties, quoting jobs, coordinating installation teams, and managing customer service for a localized turf installation territory.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 27 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Southwest Greens presents elevated risk due to non-disclosure of financial performance, franchisor financial instability, regulatory history, and a dormant franchise system without demonstrated growth.
Score breakdown · what drove the 56 / 100 rating
- 01MINORNo Item 19 financial performance disclosure — impossible to validate $83k-$341k investment ROI claims
- 02HIGHGoing concern status is FALSE, indicating potential financial instability of franchisor
- 03MINORHistorical regulatory violation (2004 Minnesota cease-and-desist order for unlawful franchise sales)
- 04MEDStagnant unit count at 53 with no disclosed growth trajectory over unknown time period
- 05MINORUnusual royalty structure (per square foot shipped) creates unpredictable cash flow and potential disputes
- 06MINORWide investment range ($258.5k spread) suggests unclear unit economics and inconsistent implementation
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
96 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Southwest Greens · FDD (2024) PDF