FranchiseVerdict
Steamoji logo
FV-02447·MODERATEExcellent91

Steamoji

OtherFranchising since 2022Website
Investment
$193K – $495K
63rd pct Other
Avg revenue
$358K
13th pct Other
Royalty
8.0%
49th pct Other
Units
2
14th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $193K – $495K including a $40K franchise fee, 8.0% ongoing royalty.
  • Average unit revenue of $358K/year (median $358K).
  • Rated MODERATE with a risk score of 65/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Steamoji America Services, Inc.
Parent company
Steamoji, Inc.
Incorporated in
Delaware
HQ
1167 Grant Street, Vancouver, BC V6A 2J7
Auditor
abip CPAs | Advisors
Audited financials
Franchisor revenue
$32K
vs $87K prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Steamoji unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $358,040
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $193K–$495K
Working capital
$
FDD reports $5K–$50K

Unlevered ROIC · per unit

13%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$47K
EBITDA margin
13.0%
Total invested
$372K
Payback
96 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Steamoji units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$430K

on $2.1M purchase

Total debt

$1.7M

SBA $1.1M + senior + seller note

Overview

About

Steamoji franchisees operate steam cleaning and sanitization service businesses, likely providing commercial or residential cleaning solutions. Daily operations involve managing service calls, equipment maintenance, customer acquisition, and scheduling across their protected territory.

CEO
Henry Horkoff
Founded
2019
FDD year
2025
States available
1

Item 7 · what it costs

The Vitals

Total investment
$193K – $495K
All-in to open one unit
Liquid capital
$5K – $50K
Cash you must have on hand
Franchise fee
$40K
Royalty
8.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
10.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$358K
Per unit, per year
Median gross sales
$358K
Item 19 type
Historical performance of 2 franchised academies
Sample size
2 units
vs category median 20 · small
Range (low → high)
$347K$369K
Cohort dispersion
Transparency
4 / 5
vs category median 3 / 5 · above
Revenue rank13th
vs Other peers
Investment cost rank63th
Lower investment ranks lower (better)
Royalty rate rank49th
Lower royalty = lower percentile (better)
Unit count rank14th
vs Other peers
Risk score rank64th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
2
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Multi-unit owners
1.0%
Net growth (yr3)
+100.0%
Net unit change last year
2023
2+1
Franchised units
2024
1
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 1 state reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

1

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
2
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Steamoji is an extremely early-stage franchise with only 2 units, undisclosed profitability, aggressive royalty structure, and franchisor going concern issues—significantly elevated risk despite protected territory.

Score breakdown · what drove the 65 / 100 rating

  1. 01MINOROnly 2 units in system with 100% YoY growth indicates extremely early stage/unproven concept with high failure risk
  2. 02MEDNet income not disclosed in Item 19 prevents accurate ROI validation and profitability assessment
  3. 03MINORHigh investment range ($193K-$495K) coupled with unproven unit economics creates significant financial risk
  4. 04MINORRoyalty structure based on gross sales PLUS payment processing costs is unusually aggressive and reduces net margins
  5. 05HIGHGoing concern status suggests potential financial/operational instability at franchisor level

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Demographic-based geographic area
Protected territory
Yes
Initial term
5 years
Renewal term
7 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Nevada

Item 11

Training & Operations

Classroom training
40 hrs
On-the-job training
0 hrs
POS system
QuickBooks Online and Stripe
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

3 numbers

Locked
(425) 242-••••
WA
(425) 999-••••
WA
(518) 473-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

Steamoji · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above