Monster ShakesFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Monster Shakes franchise requires a total initial investment of $148K – $402K, including a $35K franchise fee and an ongoing 6.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: B. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $148K – $402K
- 6th pct Service Resta…
- Avg gross sales
- N/A
- 28th pct Service Resta…
- Royalty
- 6.0%
- 26th pct Service Resta…
- Units
- 2
- 6th pct Service Resta…
- SBA default
- N/A
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = >15% above Full-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2025. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $148K – $402K including a $35K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict B (Above Average) with a risk score of 62/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Monster Shakes Franchising, LLC
- Incorporated in
- WY
- HQ
- 68718 E. Palm Canyon Dr., #300, Cathedral City, CA 92234
- Auditor
- Naper CPA Group
- Audited financials
Overview
About
Monster Shakes franchisees operate fast-casual beverage retail locations specializing in protein shakes, smoothies, and similar blended drinks. Day-to-day operations include customer service, inventory management, staffing, and local marketing to drive foot traffic in their protected territory.
- CEO
- Anthony Edward Bartscher
- Headquarters
- CA
- Founded
- 2024
- FDD year
- 2025
- States available
- 1
FDD Item 7 · 2025 filing · 16 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $35K | $35K | |
| Rent and Lease Security Deposit | $3K | $14K | |
| Utilities | $250 | $500 | |
| Leasehold Improvementsnot refundable | $15K | $80K | |
| Market Introduction Programnot refundable | $2K | $8K | |
| Furniture, Fixtures, and Equipmentnot refundable | $50K | $175K | |
| Computer Systemsnot refundable | $2K | $3K | |
| Insurancenot refundable | $500 | $3K | |
| Signagenot refundable | $2K | $5K | |
| Office Expensesnot refundable | $500 | $1K | |
| Inventorynot refundable | $3K | $5K | |
| Licenses and Permitsnot refundable | $500 | $2K | |
| Dues and Subscriptionsnot refundable | $200 | $500 | |
| Professional Fees (lawyer, accountant, etc.)not refundable | $2K | $5K | |
| Travel, lodging and meals for initial trainingnot refundable | $3K | $6K | |
| Additional funds (for first 3 months)not refundable | $30K | $60K | |
| Total initial investment | $148K | $402K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $148K – $402K
- Better than avg vs category
- Liquid capital req'd
- $30K – $60K
- Better than avg vs category
- Franchise fee
- $35K – $35K
- Better than avg vs category
- Royalty
- 6.0%
- Gross Sales · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Training fee | $500 |
| Transfer fee | $10K |
| Total fee load | 7.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Full-Service Restaurants averages
How Monster Shakes Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 2
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 3
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 14 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Monster Shakes is a pre-maturity franchise system with only 2 units, undisclosed financials, going concern uncertainty, and no Item 19 data — representing extreme early-stage risk unsuitable for most franchisees.
Litigation (Item 3)
No litigation information disclosed in Item 3
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Naper CPA Group
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 62 / 100 rating
- 01MINOROnly 2 existing units indicates an extremely young/unproven system with no meaningful track record
- 02HIGHGoing Concern status is FALSE — suggests franchisor may have financial stability issues or be pre-revenue
- 03MEDNo Item 19 (average unit economics) disclosed — impossible to validate ROI claims or profitability
- 04MINORWide investment range ($148K-$402K) with no revenue/net income data makes risk assessment impossible
- 05MINORHigh initial franchise fee ($35K) relative to system size raises question of revenue model dependency on recruiting rather than franchisee success
- 06MEDNo disclosed unit growth trajectory — cannot assess whether the 2 units are stable, growing, or struggling
- 07MINOR6% royalty + unknown other fees could create cash flow pressure if average unit economics are weak
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Population-based radius |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory population | 50,000 |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 5 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Cathedral City, California |
| Jury trial waiver | Yes |
| Governing law | Wyoming |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation information disclosed in Item 3
Items 10, 11
Training & Operations
- Classroom training
- 42 hrs
- On-the-job training
- 13 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- POS system
- Skytab POS
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Skytab POS
Item 20 · call current owners
Franchisee Contacts
14 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Monster Shakes · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Monster Shakes franchise?
The total investment to open a Monster Shakes franchise ranges from $148K – $402K, with an initial franchise fee of $35K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Monster Shakes franchise owners earn?
Monster Shakes does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Monster Shakes's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Monster Shakes (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Monster Shakes franchise locations are there?
As of their most recent FDD filing, Monster Shakes has 2 total units in the United States, including 0 franchised units and 2 company-owned units.
Is Monster Shakes a good franchise to buy?
FranchiseVerdict rates Monster Shakes as a B-grade franchise with a risk score of 62 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.