Monster Shakes Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Monster Shakes is a quick-service franchise serving protein shakes, smoothies, and blended drinks. Franchisees run the shops, managing drink prep, inventory, and counter service.
FranchiseVerdict summary · 2026
A Monster Shakes franchise requires a total initial investment of $148K – $402K, including a $35K franchise fee and an ongoing 6.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $148K – $402K
- 13th pct Service Resta…
- Avg gross sales
- N/A
- 2 outlets
- Royalty
- 6.0%
- 46th pct Service Resta…
- Units
- 2
- 9th pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Quick-Service Restaurants avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $148K – $402K including a $35K franchise fee, 6.0% ongoing royalty.
- RETURNSStartup franchisor; Item 21 contains only an audited opening balance sheet as of March 19, 2025 (no statement of operations), so no revenue or net income is reported.
- RISKVerdict D (Below average), verdict score 35/100 (higher is better).
- DATANo Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Monster Shakes Franchising, LLC
- CEO title
- Member/CEO
- Anthony Edward Bartscher
- Incorporated in
- WY
- HQ
- 68718 E. Palm Canyon Dr., #300, Cathedral City, CA 92234
- Auditor
- Omar Alnuaimi, CPA
- Audited financials
Overview
About
- CEO
- Anthony Edward Bartscher
- Headquarters
- CA
- Founded
- 2024
- FDD year
- 2025
- States available
- 1
Can you afford it, and what does the money buy?
Entry cost runs 58% below the typical quick-service restaurants franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown16 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $35K | $35K | |
| Rent and Lease Security Deposit | $3K | $14K | |
| Utilities | $250 | $500 | |
| Leasehold Improvementsnot refundable | $15K | $80K | |
| Market Introduction Programnot refundable | $2K | $8K | |
| Furniture, Fixtures, and Equipmentnot refundable | $50K | $175K | |
| Computer Systemsnot refundable | $2K | $3K | |
| Insurancenot refundable | $500 | $3K | |
| Signagenot refundable | $2K | $5K | |
| Office Expensesnot refundable | $500 | $1K | |
| Inventorynot refundable | $3K | $5K | |
| Licenses and Permitsnot refundable | $500 | $2K | |
| Dues and Subscriptionsnot refundable | $200 | $500 | |
| Professional Fees (lawyer, accountant, etc.)not refundable | $2K | $5K | |
| Travel, lodging and meals for initial trainingnot refundable | $3K | $6K | |
| Additional funds (for first 3 months)not refundable | $30K | $60K | |
| Total initial investment | $148K | $402K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $148K – $402K
- Top 40% of category vs category
- Liquid capital req'd
- $30K – $60K
- Middle of category vs category
- Franchise fee
- $35K – $35K
- Middle of category vs category
- Royalty
- 6.0%
- percentage · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Training fee | $500 |
| Transfer fee | $10K |
| Inventory (initial) | $3K – $5K |
| Total fee load | 7.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Monster Shakes did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Monster Shakes unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
35%
Within the 30–60% "attractive franchise" band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Startup franchisor; Item 21 contains only an audited opening balance sheet as of March 19, 2025 (no statement of operations), so no revenue or net income is reported.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 7.0% (near the Quick-Service Restaurants average).
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Quick-Service Restaurants averages
How Monster Shakes Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 2
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 3
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Monster Shakes is a pre-maturity franchise system with only 2 units, undisclosed financials, going concern uncertainty, and no Item 19 data — representing extreme early-stage risk unsuitable for most franchisees.
Litigation (Item 3)
No litigation information disclosed in Item 3
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Omar Alnuaimi, CPA
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 35 / 100 verdict
- 01MINOROnly 2 existing units indicates an extremely young/unproven system with no meaningful track record
- 02HIGHGoing Concern status is FALSE — suggests franchisor may have financial stability issues or be pre-revenue
- 03MEDNo Item 19 (average unit economics) disclosed — impossible to validate ROI claims or profitability
- 04MINORWide investment range ($148K-$402K) with no revenue/net income data makes risk assessment impossible
- 05MINORHigh initial franchise fee ($35K) relative to system size raises question of revenue model dependency on recruiting rather than franchisee success
- 06MEDNo disclosed unit growth trajectory — cannot assess whether the 2 units are stable, growing, or struggling
- 07MINOR6% royalty + unknown other fees could create cash flow pressure if average unit economics are weak
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 7.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | exclusive |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory population | 50,000 |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 5 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Cathedral City, California |
| Jury trial waiver | Yes |
| Governing law | WY |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation information disclosed in Item 3
Items 10, 11
Training & Operations
- Classroom training
- 42 hrs
- On-the-job training
- 13 hrs
- Training location
- Our Locations, Cathedral City, CA, Your Location or Virtual
- Ongoing training
- Required
- Time to open
- 3 mo
- From signing to launch
- Site selection
- Franchisee with franchisor approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- Skytab POS
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Skytab POS
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Monster Shakes franchise?
The total investment to open a Monster Shakes franchise ranges from $148K – $402K, with an initial franchise fee of $35K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Monster Shakes franchise owners earn?
Monster Shakes does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Monster Shakes FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Monster Shakes FDD and qualifies whose outlets they describe.
What is Monster Shakes's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Monster Shakes (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Monster Shakes franchise locations are there?
As of their most recent FDD filing, Monster Shakes has 2 total units in the United States, including 0 franchised units and 2 company-owned units.
Is Monster Shakes a good franchise to buy?
FranchiseVerdict rates Monster Shakes as a D-grade franchise with a verdict score of 35 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Monster Shakes, you can request corrections or provide updated information.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.