Monster Shakes
Bottom line
- Total investment $148K – $402K including a $35K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated CAUTION with a risk score of 75/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Monster Shakes unit return on the cash you put in?
Unlevered ROIC · per unit
37%
In Yale's "attractive" band (30–60%)
Overview
About
Monster Shakes franchisees operate fast-casual beverage retail locations specializing in protein shakes, smoothies, and similar blended drinks. Day-to-day operations include customer service, inventory management, staffing, and local marketing to drive foot traffic in their protected territory.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 14 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Monster Shakes is a pre-maturity franchise system with only 2 units, undisclosed financials, going concern uncertainty, and no Item 19 data — representing extreme early-stage risk unsuitable for most franchisees.
Score breakdown · what drove the 75 / 100 rating
- 01MINOROnly 2 existing units indicates an extremely young/unproven system with no meaningful track record
- 02HIGHGoing Concern status is FALSE — suggests franchisor may have financial stability issues or be pre-revenue
- 03MEDNo Item 19 (average unit economics) disclosed — impossible to validate ROI claims or profitability
- 04MINORWide investment range ($148K-$402K) with no revenue/net income data makes risk assessment impossible
- 05MINORHigh initial franchise fee ($35K) relative to system size raises question of revenue model dependency on recruiting rather than franchisee success
- 06MEDNo disclosed unit growth trajectory — cannot assess whether the 2 units are stable, growing, or struggling
- 07MINOR6% royalty + unknown other fees could create cash flow pressure if average unit economics are weak
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
14 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Monster Shakes · FDD (2025) PDF