Mp Coney IslandFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A MP CONEY ISLAND franchise requires a total initial investment of $179K – $375K, including a $35K franchise fee and an ongoing 5.0% royalty[2]. Per the 2025 FDD, average unit revenue was $1.7M[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $179K – $375K
- 8th pct Service Resta…
- Avg gross sales
- $1.7M
- 18th pct Service Resta…
- Royalty
- 5.0%
- 7th pct Service Resta…
- Units
- 1
- 2nd pct Service Resta…
- SBA default
- N/A
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = >15% above Full-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 6.1x in gross revenue, well above the typical 1.5-2.5x range.
Bottom line
- Total investment $179K – $375K including a $35K franchise fee, 5.0% ongoing royalty.
- Average unit revenue of $1.7M/year. Estimated payback in 0.4 years (based on P&L Bottom Line).
- Verdict A (Top Quintile) with a risk score of 24/100.
- Revenue data based on only 1 reporting unit. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- MP Coney Island Franchising, LLC
- Incorporated in
- PA
- HQ
- 2712 Wilmington Road, New Castle, PA 16105
- Auditor
- Baker Tilly US, LLP
- Audited financials
- Franchisor revenue
- $35K
- vs $37K prior year
Affiliated brands
- MP Coney Island Wholesale
- Mitsos Restaurants
Other brands the franchisor or its parent operates (Item 1).
Overview
About
MP Coney Island franchisees operate a quick-service restaurant focused on coney dogs and related fast-casual fare. Day-to-day operations include food preparation, counter service, inventory management, and customer service in a limited-footprint format. The model appears designed for standalone or inline locations with relatively straightforward food production.
- CEO
- William Mitsos
- Headquarters
- PA
- Founded
- 2021
- FDD year
- 2025
- States available
- 1
FDD Item 7 · 2025 filing · 17 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $35K | $35K | |
| Travel, Lodging and Meals for Initial Training (per person)not refundable | $1K | $2K | |
| Prepaid Rent and Security Depositnot refundable | $5K | $20K | |
| Leasehold Improvementsnot refundable | $35K | $150K | |
| Fixtures and Signagenot refundable | $15K | $25K | |
| Furniturenot refundable | $8K | $18K | |
| Equipmentnot refundable | $35K | $50K | |
| POS and Back Office Computer Systemnot refundable | $6K | $8K | |
| Grand Opening Advertisingnot refundable | $4K | $5K | |
| Initial Inventorynot refundable | $5K | $8K | |
| Utility Depositsnot refundable | $900 | $3K | |
| Professional Fees (lawyer, accountant, etc.)not refundable | $2K | $5K | |
| Supplies (office supplies, stationery, business cards, etc.)not refundable | $2K | $4K | |
| Business Licenses, Permits, etc.not refundable | $1K | $4K | |
| Insurancenot refundable | $4K | $9K | |
| Additional Fundsnot refundable | $20K | $30K | |
| Area Development Feenot refundable | $14K | $14K | |
| Total initial investment | $193K | $389K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$170K
10.0% margin
Unlevered ROIC
56%
EBITDA / total invested capital
Payback
21 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $179K – $375K
- Better than avg vs category
- Liquid capital req'd
- $20K – $30K
- Better than avg vs category
- Franchise fee
- $35K – $35K
- Better than avg vs category
- Royalty
- 5.0%
- Gross Sales · typical 6–8%
- Ad fund
- 3.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
- Payback period
- 0.4 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 3.0% of gross sales |
| Transfer fee | $25 |
| Renewal fee | $10 |
| Total fee load | 8.0% of rev |
Financial Performance
- Avg gross sales
- $1.7M
- Per unit, per year
- Median gross sales
- N/A
- Avg p&l bottom line
- $642K
- Reported as P&L Bottom Line in FDD Item 19
- Item 19 type
- Historical Sales, Cost and Income
- Sample size
- 1 units
- vs category median 13 · small
- Transparency
- 9 / 5
- vs category median 4 / 5 · above
Compared against 1264 Full-Service Restaurants brands
Revenue is 6.1x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Full-Service Restaurants averages
How Mp Coney Island Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1
- Opened
- 0
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Extremely limited franchise system (1 unit) with undisclosed franchisor going concern issues creates severe validation and scalability risk; insufficient operating history to support investment claims.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Baker Tilly US, LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 24 / 100 rating
- 01HIGHGoing Concern status is FALSE — indicates potential financial distress at franchisor level
- 02MINOROnly 1 unit in system with 'Unknown growth' — severely limits validation data and suggests minimal or failed expansion
- 03MEDNo Item 19 financial performance representations disclosed — cannot verify if $641K net income claim is typical or outlier
- 04MINORHigh investment range ($178.9K-$375K) with only single-unit proof of concept — significant capital risk
- 05MINOR5% royalty on $1.7M average revenue = $85K annual cost — must verify this applies to all locations consistently
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Varies |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 4 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Pennsylvania |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 12 hrs
- On-the-job training
- 40 hrs
- Training location
- On-site and franchisor location
- Franchisor financing
- Offered
- Item 10
- POS system
- Pittsburgh POS
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Pittsburgh POS
Item 20 · call current owners
Franchisee Contacts
3 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
MP CONEY ISLAND · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a MP CONEY ISLAND franchise?
The total investment to open a MP CONEY ISLAND franchise ranges from $179K – $375K, with an initial franchise fee of $35K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do MP CONEY ISLAND franchise owners earn?
According to Item 19 of the MP CONEY ISLAND FDD, the average gross sales per unit is $1.7M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is MP CONEY ISLAND's franchise failure rate?
SBA 7(a) loan charge-off data is not available for MP CONEY ISLAND (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many MP CONEY ISLAND franchise locations are there?
As of their most recent FDD filing, MP CONEY ISLAND has 1 total units in the United States, including 0 franchised units and 1 company-owned units.
Is MP CONEY ISLAND a good franchise to buy?
FranchiseVerdict rates MP CONEY ISLAND as a A-grade franchise with a risk score of 24 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.