Mp Coney Island
Bottom line
- Total investment $179K – $375K including a $35K franchise fee, 5.0% ongoing royalty.
- Average unit revenue of $1.7M/year. Estimated payback in 0.4 years.
- Rated MODERATE with a risk score of 60/100.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one MP CONEY ISLAND unit return on the cash you put in?
Unlevered ROIC · per unit
84%
Above typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 MP CONEY ISLAND units return on equity?
Equity IRR · 5-yr
36.6%
4.76× MOIC
Year-1 DSCR
2.25×
EBITDA ÷ debt service
Equity required
$4.5M
on $13.6M purchase
Total debt
$9.1M
SBA $5.0M + senior + seller note
Overview
About
MP Coney Island franchisees operate a quick-service restaurant focused on coney dogs and related fast-casual fare. Day-to-day operations include food preparation, counter service, inventory management, and customer service in a limited-footprint format. The model appears designed for standalone or inline locations with relatively straightforward food production.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Extremely limited franchise system (1 unit) with undisclosed franchisor going concern issues creates severe validation and scalability risk; insufficient operating history to support investment claims.
Score breakdown · what drove the 60 / 100 rating
- 01HIGHGoing Concern status is FALSE — indicates potential financial distress at franchisor level
- 02MINOROnly 1 unit in system with 'Unknown growth' — severely limits validation data and suggests minimal or failed expansion
- 03MEDNo Item 19 financial performance representations disclosed — cannot verify if $641K net income claim is typical or outlier
- 04MINORHigh investment range ($178.9K-$375K) with only single-unit proof of concept — significant capital risk
- 05MINOR5% royalty on $1.7M average revenue = $85K annual cost — must verify this applies to all locations consistently
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
3 numbers
One-time purchase · CSV download · Validation questions included
FDD download
MP CONEY ISLAND · FDD (2025) PDF