Mp Coney Island Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
MP Coney Island is a quick-service franchise serving coney dogs and fast-casual American fare. Franchisees run the restaurants, managing food prep, staffing, and counter service.
FranchiseVerdict summary · 2026
A MP CONEY ISLAND franchise requires a total initial investment of $179K – $375K, including a $35K franchise fee and an ongoing 5.0% royalty[2]. Per the 2025 FDD, average unit revenue was $1.7M[2]. FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $179K – $375K
- 19th pct Service Resta…
- Avg gross sales
- $1.7M
- Company-owned only1 outlet28th pct Service Resta…
- Royalty
- 5.0%
- 11th pct Service Resta…
- Units
- 1
- 3rd pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Quick-Service Restaurants avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $179K – $375K including a $35K franchise fee, 5.0% ongoing royalty.
- RETURNSAverage unit revenue of $1.7M/year (company-owned outlets only - not franchisee performance).
- RISKVerdict C (Average), verdict score 43/100 (higher is better).
- FLAGRevenue data based on only 1 outlet. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- MP Coney Island Franchising, LLC
- CEO title
- President
- William Mitsos
- Incorporated in
- PA
- HQ
- 2712 Wilmington Road, New Castle, PA 16105
- Auditor
- HD Davis CPAs, LLC
- Audited financials
- Franchisor revenue
- $35K
- vs $35K prior year
Affiliated brands
- MP Coney Island Wholesale
- Mitsos Restaurants
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- William Mitsos
- Headquarters
- PA
- Founded
- 2021
- FDD year
- 2025
- States available
- 1
Can you afford it, and what does the money buy?
Entry cost runs 58% below the typical quick-service restaurants franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown17 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $35K | $35K | |
| Travel, Lodging and Meals for Initial Training (per person)not refundable | $1K | $2K | |
| Prepaid Rent and Security Depositnot refundable | $5K | $20K | |
| Leasehold Improvementsnot refundable | $35K | $150K | |
| Fixtures and Signagenot refundable | $15K | $25K | |
| Furniturenot refundable | $8K | $18K | |
| Equipmentnot refundable | $35K | $50K | |
| POS and Back Office Computer Systemnot refundable | $6K | $8K | |
| Grand Opening Advertisingnot refundable | $4K | $5K | |
| Initial Inventorynot refundable | $5K | $8K | |
| Utility Depositsnot refundable | $900 | $3K | |
| Professional Fees (lawyer, accountant, etc.)not refundable | $2K | $5K | |
| Supplies (office supplies, stationery, business cards, etc.)not refundable | $2K | $4K | |
| Business Licenses, Permits, etc.not refundable | $1K | $4K | |
| Insurancenot refundable | $4K | $9K | |
| Additional Fundsnot refundable | $20K | $30K | |
| Area Development Feenot refundable | $14K | $14K | |
| Total initial investment | $193K | $389K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $179K – $375K
- Top 40% of category vs category
- Liquid capital req'd
- $20K – $30K
- Top 40% of category vs category
- Franchise fee
- $35K – $35K
- Middle of category vs category
- Royalty
- 5.0%
- percentage · typical 6–8%
- Ad fund
- 0.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 0.0% of gross sales |
| Training fee | $500 |
| Transfer fee | $25 |
| Renewal fee | $0 |
| Inventory (initial) | $5K – $8K |
| Total fee load | 8.0% of rev |
What do units actually make?
Average unit sales run 41% above the quick-service restaurants norm.
Company-owned outlets only - not franchisee performance
Based on a single outlet - not a system average
Source: FDD 2025 · Item 19
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$289K
17.0% margin
Unlevered ROIC
96%
EBITDA / total invested capital
Payback
13 mo
cash-on-cash, unlevered
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit. The target band for an attractive franchise is 30–60% ROIC. Below that and a passive index fund likely outperforms; above that and the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses. It's the top line only. Operating costs below are category estimates. Override them to match your real lease quote, labor market, and build-out budget.
Returns model · single-unit ROIC
What would one MP CONEY ISLAND unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
96%
Above the 30–60% band. Verify revenue is per-unit average
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Levered LBO scenario · Yale Crease Capital framing
What would 25 MP CONEY ISLAND units return on equity?
Equity IRR · 5-yr
31.9%
3.99× MOIC
Year-1 DSCR
2.53×
EBITDA ÷ debt service
Equity required
$6.9M
on $17.0M purchase
Total debt
$10.1M
SBA $5.0M + senior + seller note
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Company-owned outlets only - not franchisee performance
Based on a single outlet - not a system average
- Avg gross sales
- $1.7M
- Per unit, per year
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- affiliate outlet financials
- Sample size
- 1 outlet
- vs category median 20 · small
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 8 / 10
- vs category median 4 / 10 · above
Compared against 782 Quick-Service Restaurants brands
Revenue is 6.1x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $1.7M/year in gross sales. Revenue-to-investment ratio: 6.1x. Company-owned outlets only - not franchisee performance.
Fee burden
Total ongoing fee load of 8.0% (near the Quick-Service Restaurants average).
Disclosure
Transparency score 8/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence. Sample size of 1 outlet — treat as directional only.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Quick-Service Restaurants averages
How Mp Coney Island Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Extremely limited franchise system (1 unit) with undisclosed franchisor going concern issues creates severe validation and scalability risk; insufficient operating history to support investment claims.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · HD Davis CPAs, LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 43 / 100 verdict
- 01HIGHGoing Concern status is FALSE — indicates potential financial distress at franchisor level
- 02MINOROnly 1 unit in system with 'Unknown growth' — severely limits validation data and suggests minimal or failed expansion
- 03MEDNo Item 19 financial performance representations disclosed — cannot verify if $641K net income claim is typical or outlier
- 04MINORHigh investment range ($178.9K-$375K) with only single-unit proof of concept — significant capital risk
- 05MINOR5% royalty on $1.7M average revenue = $85K annual cost — must verify this applies to all locations consistently
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 50,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Arbitration location | Pennsylvania (county/city of franchisor home office) |
| Jury trial waiver | No |
| Governing law | PA |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 12 hrs
- On-the-job training
- 40 hrs
- Training location
- New Castle, PA and franchisee site
- Ongoing training
- Required
- Time to open
- 12 mo
- From signing to launch
- Site selection
- franchisee with franchisor approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- Pittsburgh POS
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Pittsburgh POS
Item 20 · call current owners
Franchisee Contacts
3 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
MP CONEY ISLAND · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a MP CONEY ISLAND franchise?
The total investment to open a MP CONEY ISLAND franchise ranges from $179K – $375K, with an initial franchise fee of $35K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do MP CONEY ISLAND franchise owners earn?
According to Item 19 of the MP CONEY ISLAND FDD, the average gross sales per unit is $1.7M. Important context: Company-owned outlets only - not franchisee performance; Based on a single outlet - not a system average. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Item 19 in the MP CONEY ISLAND FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the MP CONEY ISLAND FDD and qualifies whose outlets they describe.
What is MP CONEY ISLAND's franchise failure rate?
SBA 7(a) loan charge-off data is not available for MP CONEY ISLAND (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many MP CONEY ISLAND franchise locations are there?
As of their most recent FDD filing, MP CONEY ISLAND has 1 total units in the United States, including 0 franchised units and 1 company-owned units.
Is MP CONEY ISLAND a good franchise to buy?
FranchiseVerdict rates MP CONEY ISLAND as a C-grade franchise with a verdict score of 43 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent MP CONEY ISLAND, you can request corrections or provide updated information.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.