FranchiseVerdict
FV-02659·MODERATEStandard76

The Juice House

Food & Beverage - Full ServiceFranchising since 2019
Investment
$185K – $370K
17th pct Full Service
Avg revenue
57th pct Full Service
Royalty
6.0%
54th pct Full Service
Units
5
26th pct Full Service
SBA default

Bottom line

  • Total investment $185K – $370K including a $35K franchise fee, 6.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 60/100.
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
THE JUICE HOUSE FRANCHISE, LLC
Incorporated in
New Jersey
HQ
510 North Avenue, Garwood, New Jersey 07027
Auditor
DA ADVISORY GROUP PLLC
Audited financials
Franchisor revenue
$86K
vs $161K prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one The Juice House unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $185K–$370K
Working capital
$
FDD reports $15K–$50K

Unlevered ROIC · per unit

36%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$113K
EBITDA margin
15.0%
Total invested
$310K
Payback
33 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate retail juice bar locations serving fresh-pressed juices, smoothies, and wellness beverages. Day-to-day operations include inventory management, juice preparation, POS transactions, and customer service in a QSR environment. Franchisees are responsible for staffing, local marketing, and achieving sales targets while paying 6% royalties on gross revenue.

CEO
Arielle Cassidy
Founded
2018
FDD year
2025
States available
1

Item 7 · what it costs

The Vitals

Total investment
$185K – $370K
All-in to open one unit
Liquid capital
$15K – $50K
Cash you must have on hand
Franchise fee
$35K
Royalty
6.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
5
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
2
Corporate units in the system
% franchised
60%
vs corporate-owned
Net growth (yr3)
+50.0%
Net unit change last year
3-yr CAGR
+200.0%
Compounded over last 3 years
2023
3+1
Franchised units
2024
2
Franchised units
2025
1
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 9 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 9 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

60
Risk · 0-100
MODERATE60 / 100

Early-stage juice franchise with only 5 units, complete lack of financial transparency (no Item 19), and unproven unit economics present significant investment risk despite no litigation.

Score breakdown · what drove the 60 / 100 rating

  1. 01MEDNo average revenue or net income disclosed (Item 19 missing) — impossible to assess ROI on $185k-$369k investment
  2. 02MINOROnly 5 units system-wide with 50% YoY growth suggests early-stage/unproven model with minimal operating history
  3. 03MEDHigh royalty rate (6%) on undisclosed revenue base creates unknown ongoing cost burden
  4. 04MINORWide investment range ($184k spread) indicates inconsistent unit economics or unclear what's included
  5. 05MINORNo franchisee financial performance data publicly available limits ability to validate franchise viability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
New Jersey

Item 11

Training & Operations

Classroom training
10 hrs
On-the-job training
86 hrs
POS system
Clover
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

13 numbers

Locked
(213) 576-••••
CA
(651) 539-••••
WI
(732) 853-••••
NJ

One-time purchase · CSV download · Validation questions included

FDD download

The Juice House · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above