Make Your Dog Epic Dog Training Academy
Formerly known as The Training Academy
Bottom line
- Total investment $50K – $64K including a $30K franchise fee, 20.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated AVOID with a risk score of 85/100.
- Emerging franchise — only 2 years of franchising with 0 units. Early-stage systems carry higher risk but may offer better territory availability.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one MAKE YOUR DOG EPIC DOG TRAINING ACADEMY unit return on the cash you put in?
Unlevered ROIC · per unit
24%
Below typical band (30–60%)
Overview
About
Franchisees operate dog training academies offering obedience classes, behavioral modification, and canine education services. Day-to-day activities include conducting group/private training sessions, managing client relationships, scheduling classes, training staff, and marketing locally to build a client base. Revenue depends entirely on class enrollment and per-dog training fees.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 8 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Pre-revenue franchise system with zero operating units, a financially unstable franchisor, and a key officer facing active fraud litigation — represents extreme execution and financial risk.
Score breakdown · what drove the 85 / 100 rating
- 01MINORZero existing franchisee units despite system claiming to be an 'academy' — no proven business model or franchisee success stories
- 02HIGHFranchisor has 'Going Concern: False' status, indicating potential financial instability or inability to support franchisees
- 03HIGHKey officer (Peter Taunton) facing three active lawsuits from December 2023 alleging fraud, deceptive trade practices, and breach of contract — credibility and legal liability risk
- 04MINORExtremely high royalty rate of 20% on gross revenue (not net) creates thin margin vulnerability in service-based dog training business
- 05MINORNo average revenue or net income disclosure in FDD suggests either non-existent franchisee performance data or deliberate withholding
- 06MINORFranchisor appears to be leveraging officer's reputation from unrelated Nautical Bowls brand rather than proven dog training success
- 07MINOR5-year term with $29,500 franchise fee + $49,500-$63,500 total investment is substantial risk with zero unit reference points
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
14 numbers
One-time purchase · CSV download · Validation questions included
FDD download
MAKE YOUR DOG EPIC DOG TRAINING ACADEMY · FDD (2024) PDF