Make Your Dog Epic Dog Training Academy Franchise Cost, Revenue & Review 2026
- Investment
- $50K – $64K
- Disclosed sales
- partial, no system average
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Make Your Dog Epic Dog Training Academy is a pet services franchise offering obedience training, behavior modification, and canine education. Franchisees run the academies, managing trainers, clients, and sessions.
FranchiseVerdict summary · 2026
A MAKE YOUR DOG EPIC DOG TRAINING ACADEMY franchise requires a total initial investment of $50K – $64K, including a $30K franchise fee and an ongoing 20.0% royalty[2]. The 2024 FDD on file does not yield a unit-revenue figure we can publish. FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Limited operating history: franchising since 2024. A system this young has fewer than three years of Item 20 outlet history and rarely enough SBA loans for a charge-off rate, so its grade rests on less evidence than an established system's. Read its Item 20 tables and talk to its first franchisees before relying on the grade. Other new franchisors
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: high - issued more than two years ago
Evidence: partial✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored4 of 4 headline figures on this page cite a page of the filing.
Overview
- Investment
- $50K – $64K
- 9th pct Pet Services
- Avg gross sales
- N/A
- Company-owned onlyPartial period0 outlets
- Royalty
- 20.0%
- 90th pct Pet Services
- Units
- 0
- 0th pct Pet Services
- SBA charge-off
- N/A
Quick verdict · Pet Services · color = vs category peers
Green = favorable by >10% vs Pet Services median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $50K – $64K including a $30K franchise fee, 20.0% ongoing royalty.
- RETURNSItem 19 reports weekly sales rather than annual gross sales, so unit revenue is not directly comparable.
- RISKVerdict D (Below average), verdict score 36/100 (higher is better).
- GROWTHFlat: no net change in franchised outlets in the latest year (0 opened, 0 closed) (Item 20).
- DATAItem 19 reports weekly sales rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Make Your Dog Epic Dog Training Academy Franchising, LLC
- Predecessor
- company
- Prior franchisor entity
- CEO title
- Manager / CEO
- Clayton Clark
- Incorporated in
- OK
- HQ
- 3920 W. 91st St., Tulsa, OK 74132
Affiliated brands
- Make Your Life Epic
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Clayton Clark
- Headquarters
- OK
- Founded
- 2024
- FDD year
- 2024
- States available
- 0
Can you afford it, and what does the money buy?
Entry cost runs 83% below the typical pet services franchise.
Source: FDD 2024 · Items 5–7
Full Item 7 breakdown9 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $30K | $30K | |
| Vehicle Deposit and Vehicle Wrapnot refundable | $1K | $2K | |
| Trained Dognot refundable | $7K | $7K | |
| Marketing Materials and Dog Training Suppliesnot refundable | $4K | $5K | |
| Lodging and Local Travel Costs to Attend Initial Trainingnot refundable | $2K | $3K | |
| Computer, iPad, iPad Phone Service, iPhonenot refundable | $500 | $500 | |
| Initial Marketing Campaignnot refundable | $2K | $5K | |
| Professional fees (Attorney or Accountant)not refundable | $2K | $3K | |
| Additional Funds - three monthsnot refundable | $3K | $10K | |
| Total initial investment | $50K | $64K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $50K – $64K
- Top 40% of category vs category
- Liquid capital req'd
- $3K – $10K
- Top 40% of category vs category
- Franchise fee
- $30K – $30K
- Top 40% of category vs category
- Royalty
- 20.0%
- typical 6–8%
- Ad fund
- -n/d
- Total fee load
- 20.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 20.0% of gross sales |
| Technology fee | $900 |
| Transfer fee | $15K |
| Renewal fee | $5K |
| Inventory (initial) | $7K – $7K |
| Total fee load | 20.0% of rev |
What do units actually make?
Source: FDD 2024 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for MAKE YOUR DOG EPIC DOG TRAINING ACADEMY is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one MAKE YOUR DOG EPIC DOG TRAINING ACADEMY unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, ad fund rate, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
Item 19 reports weekly sales rather than annual gross sales, so unit revenue is not directly comparable. We omit it from rankings.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 20.0% — above the Pet Services median of 8.0%.
Disclosure
Item 19 reports weekly sales rather than annual gross sales, so unit revenue is not directly comparable.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Pet Services medians
How Make Your Dog Epic Dog Training Academy Compares
Category median of published Pet Services brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 0
- Opened
- 0
- Last reporting year
- Closed
- 0
- Company-owned
- 0
- Corporate units in the system
Last fiscal year · Item 20 exits and transfers
- Signed, not yet open
- 0
- Item 20 Table 5
- Projected new
- 15
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Pre-revenue franchise system with zero operating units, a financially unstable franchisor, and a key officer facing active fraud litigation — represents extreme execution and financial risk.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
Three actions involving former franchisees of Nautical Bowls suing the franchisor and Peter Taunton (now VP Business Development of this franchisor) as former CEO, alleging franchise law violations, fraud, and breach of contract.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Franchisor (Make Your Dog Epic Dog Training Academy Franchising, LLC) formed July 31, 2024; Item 21 includes only an audited balance sheet as of September 9, 2024 (no income statement / no revenue, as not in business three years).
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 36 / 100 verdict
- 01MINORZero existing franchisee units despite system claiming to be an 'academy' — no proven business model or franchisee success stories
- 02HIGHKey officer (Peter Taunton) facing three active lawsuits from December 2023 alleging fraud, deceptive trade practices, and breach of contract — credibility and legal liability risk
- 03MINORExtremely high royalty rate of 20% on gross revenue (not net) creates thin margin vulnerability in service-based dog training business
- 04MINORNo average revenue or net income disclosure in FDD suggests either non-existent franchisee performance data or deliberate withholding
- 05MINORFranchisor appears to be leveraging officer's reputation from unrelated Nautical Bowls brand rather than proven dog training success
- 06MINOR5-year term with $29,500 franchise fee + $49,500-$63,500 total investment is substantial risk with zero unit reference points
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 20.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Exclusive territory |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory population | 15,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 10 days |
| Curable defaultsℹ | 5 |
| Mandatory arbitration | No |
| Arbitration location | Tulsa, Oklahoma |
| Jury trial waiver | Yes |
| Governing law | OK |
| Litigation count | 3 |
View Item 3 litigation summary
Three actions involving former franchisees of Nautical Bowls suing the franchisor and Peter Taunton (now VP Business Development of this franchisor) as former CEO, alleging franchise law violations, fraud, and breach of contract.
Items 10, 11
Training & Operations
- Classroom training
- 41 hrs
- On-the-job training
- 6 hrs
- Training location
- Franchisor headquarters (Tulsa, OK)
- Ongoing training
- Required
- Time to open
- 3 mo
- From signing to launch
- Site selection
- Franchisor selects Service Area before franchise agreement is signed
- Franchisor financing
- Not offered
- Item 10
- POS system
- designated scheduling software
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: designated scheduling software
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a MAKE YOUR DOG EPIC DOG TRAINING ACADEMY franchise?
The total investment to open a MAKE YOUR DOG EPIC DOG TRAINING ACADEMY franchise ranges from $50K – $64K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do MAKE YOUR DOG EPIC DOG TRAINING ACADEMY franchise owners earn?
Item 19 of the MAKE YOUR DOG EPIC DOG TRAINING ACADEMY FDD discloses figures for part of the system but no single average across all outlets. These are gross sales figures, not profit; the Revenue section shows what the filing reports and on what basis. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns MAKE YOUR DOG EPIC DOG TRAINING ACADEMY?
MAKE YOUR DOG EPIC DOG TRAINING ACADEMY is franchised by Make Your Dog Epic Dog Training Academy Franchising, LLC. The FDD names no parent company. Source: FDD Item 1, 2024 filing.
What is Item 19 in the MAKE YOUR DOG EPIC DOG TRAINING ACADEMY FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the MAKE YOUR DOG EPIC DOG TRAINING ACADEMY FDD and qualifies whose outlets they describe.
What is MAKE YOUR DOG EPIC DOG TRAINING ACADEMY's franchise failure rate?
SBA 7(a) loan charge-off data is not available for MAKE YOUR DOG EPIC DOG TRAINING ACADEMY (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
Is MAKE YOUR DOG EPIC DOG TRAINING ACADEMY a good franchise to buy?
FranchiseVerdict rates MAKE YOUR DOG EPIC DOG TRAINING ACADEMY as a D-grade franchise with a verdict score of 36 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.