FranchiseVerdict
GROOMBAR logo
FV-01128·MODERATEExcellent95

Groombar

Personal Services - Pet CareFranchising since 2008Website
Investment
$54K – $218K
13th pct Pet Care
Avg revenue
$320K
8th pct Pet Care
Royalty
8.0%
58th pct Pet Care
Units
7
35th pct Pet Care
SBA default

Bottom line

  • Total investment $54K – $218K including a $30K franchise fee, 8.0% ongoing royalty.
  • Average unit revenue of $320K/year (median $320K). Estimated payback in 2.7 years.
  • Rated MODERATE with a risk score of 58/100.

Item 1 · who you're contracting with

The Franchisor

Legal entity
NPM FRANCHISING, LLC
Incorporated in
Washington
HQ
19400 144th Ave NE, Ste. E, Woodinville, Washington 98072
Auditor
Miller Cooper & Co., Ltd.
Audited financials
Franchisor revenue
$51.5M
vs $64.2M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one GROOMBAR unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $320,063
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: automotive
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $54K–$218K
Working capital
$
FDD reports $5K–$12K

Unlevered ROIC · per unit

34%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$50K
EBITDA margin
15.5%
Total invested
$145K
Payback
35 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 GROOMBAR units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$544K

on $2.7M purchase

Total debt

$2.2M

SBA $1.4M + senior + seller note

Overview

About

Franchisees operate grooming salons providing haircuts, styling, and grooming services for men. Day-to-day operations include managing barber/stylist staff, scheduling appointments, maintaining facility cleanliness and sanitation, ordering supplies, and delivering customer service in a retail environment.

CEO
Michael Seitz
Founded
2008
FDD year
2025
States available
3

Item 7 · what it costs

The Vitals

Total investment
$54K – $218K
All-in to open one unit
Liquid capital
$5K – $12K
Cash you must have on hand
Franchise fee
$30K
Royalty
8.0%
Sliding scale based on annual gross revenue · typical 6–8%
Ad fund
1.5%
typical 3–5%
Total fee load
9.5%
vs 9–13% typical
Payback period
2.7 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$320K
Per unit, per year
Median gross sales
$320K
Item 19 type
Historical and Pro Forma
Sample size
5 units
vs category median 12 · small
Transparency
10 / 5
vs category median 4 / 5 · above
Revenue rank8th
vs Personal Services - Pet Care peers
Investment cost rank13th
Lower investment ranks lower (better)
Royalty rate rank58th
Lower royalty = lower percentile (better)
Unit count rank35th
vs Personal Services - Pet Care peers
Risk score rank45th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
7
Opened
5
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
2
Corporate units in the system
% franchised
71%
vs corporate-owned
2023
5+5
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 24 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 24 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

58
Risk · 0-100
MODERATE58 / 100

Micro-brand with minimal unit count, unverified financial claims, and unproven growth trajectory presents moderate-to-caution risk despite no litigation and protected territory.

Score breakdown · what drove the 58 / 100 rating

  1. 01MEDOnly 7 units system-wide with no disclosed growth trajectory suggests limited brand traction and market validation
  2. 02MEDNo Item 19 (Financial Performance Representations) disclosed—cannot independently verify the $320,063 average revenue claim
  3. 03MINORModest average net income of $50,531 on $320k revenue (15.8% margin) may not justify $53.8k-$218.5k initial investment depending on unit placement
  4. 04MINORTiered royalty structure (8% down to 5%) incentivizes growth but indicates franchisor may struggle with profitability at lower volumes
  5. 05MED10-year term is lengthy commitment for a micro-brand with unproven system scalability and limited peer network

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Designated area
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Washington

Item 11

Training & Operations

Classroom training
7 hrs
On-the-job training
0 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

27 numbers

Locked
(770) 864-••••
ITEM
GA
(860) 240-••••
CT
(217) 782-••••
IL

One-time purchase · CSV download · Validation questions included

FDD download

GROOMBAR · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above