FranchiseVerdict
The Dog Wizard logo
FV-02626·STRONGExcellent100

The Dog Wizard

Personal Services - Pet CareFranchising since 2020Website
Investment
$116K – $194K
35th pct Pet Care
Avg revenue
$262K
5th pct Pet Care
Royalty
8.0%
58th pct Pet Care
Units
69
75th pct Pet Care
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $116K – $194K including a $60K franchise fee, 8.0% ongoing royalty.
  • Average unit revenue of $262K/year (median $143K). Estimated payback in 4.0 years.
  • Rated STRONG with a risk score of 42/100. SBA loan default rate of 0.0% across 20 loans (below the industry average).
  • System growing at 94.1% CAGR over 3 years with 69 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
ITK9 Franchise, LLC
Parent company
ITK9 Company, LLC
Incorporated in
Ohio
HQ
4170 Pearl Road, Medina, OH 44256
Auditor
R. Evans & Assoc., Inc.
Audited financials
Franchisor revenue
$4.8M
vs $2.6M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one The Dog Wizard unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $262,139
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: automotive
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $116K–$194K
Working capital
$
FDD reports $26K–$65K

Unlevered ROIC · per unit

20%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$39K
EBITDA margin
15.0%
Total invested
$201K
Payback
61 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 The Dog Wizard units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$419K

on $2.1M purchase

Total debt

$1.7M

SBA $1.0M + senior + seller note

Overview

About

The Dog Wizard franchisees operate dog training facilities offering obedience training, behavior modification, and training classes to pet owners. Day-to-day operations include conducting in-person training sessions, managing client relationships, handling boarding/daycare services, and overseeing staff trainers. Franchisees manage a local territory with protected geographic exclusivity.

CEO
Grant Reeves
Founded
2019
FDD year
2024
States available
20

Item 7 · what it costs

The Vitals

Total investment
$116K – $194K
All-in to open one unit
Liquid capital
$26K – $65K
Cash you must have on hand
Franchise fee
$60K
Royalty
8.0%
percentage · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
10.0%
vs 9–13% typical
Payback period
4.0 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$262K
Per unit, per year
Median gross sales
$143K
Item 19 type
Historical Performance
Sample size
45 units
vs category median 12 · large
Range (low → high)
$12K$1.6M
Cohort dispersion
Transparency
7 / 5
vs category median 4 / 5 · above
Revenue rank5th
vs Personal Services - Pet Care peers
Investment cost rank35th
Lower investment ranks lower (better)
Royalty rate rank58th
Lower royalty = lower percentile (better)
Unit count rank75th
vs Personal Services - Pet Care peers
Risk score rank5th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
69
Opened
34
Last reporting year
Closed
3
Turnover rate
4.3%
Company-owned
3
Corporate units in the system
% franchised
96%
vs corporate-owned
Net growth (yr3)
+88.6%
Net unit change last year
3-yr CAGR
+94.1%
Compounded over last 3 years
2022
66+31
Franchised units
2023
35
Franchised units
2024
34
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 15 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 15 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
20
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

42
Risk · 0-100
STRONG42 / 100

Small, growing franchise with recent litigation, unverified financial claims, and tight unit economics that warrant careful reference checks and legal review before committing capital.

Score breakdown · what drove the 42 / 100 rating

  1. 01HIGHRecent litigation (2023) involving breach of contract and wrongful termination claims with a franchisee — signals potential franchisor-franchisee relationship issues and possible operational or contractual disputes
  2. 02HIGHNo Item 19 financial performance representations (Going Concern: False) — unable to independently verify claimed $262,139 average revenue and $39,116 net income figures
  3. 03MINORUnit growth of 88.6% YoY appears strong but absolute unit count is only 69 — small base makes growth percentage volatile and may not indicate system stability
  4. 04MED8% royalty on weekly gross revenues is high relative to net income of ~$39k annually (~15% net margin) — leaves limited cushion for franchisee profitability during downturns
  5. 05MINORHigh initial investment ($115,700–$194,350) relative to claimed net income ($39,116/year) produces 3+ year payback period with execution risk

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip Codes
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Ohio

Item 11

Training & Operations

Classroom training
56 hrs
On-the-job training
184 hrs
POS system
Fullsteam/Vonigo Pay
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

65 numbers

Locked
(925) 430-••••
VA
(919) 926-••••
VA
(619) 737-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

The Dog Wizard · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above