Coverall Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Coverall is a commercial cleaning franchise servicing offices, retail, and facilities under recurring contracts. Franchisees manage small cleaning teams, client relationships, and quality, often working hands-on in the business.
FranchiseVerdict summary · 2026
A Coverall franchise requires a total initial investment of $18K – $63K, including a $16K – $40K franchise fee and an ongoing 5.0% royalty[2]. The 2024 FDD on file does not yield a unit-revenue figure we can publish. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2024 FDD issuance
Overview
- Investment
- $18K – $63K
- 4th pct Cleaning & Ma…
- Avg gross sales
- N/A
- Outlet subsetProjection
- Royalty
- 5.0%
- 8th pct Cleaning & Ma…
- Units
- 5,654
- 88th pct Cleaning & Ma…
- SBA charge-off
- N/A
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = favorable by >10% vs Cleaning & Maintenance avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $18K – $63K including a $16K franchise fee, 5.0% ongoing royalty.
- RETURNSItem 19 reports a non-revenue operating metric rather than annual gross sales, so unit revenue is not directly comparable.
- RISKVerdict B (Above average), verdict score 51/100 (higher is better).
- FLAGBankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Coverall North America, Inc.
- Parent company
- CNA Holding Corporation
- Ultimate parent
- WCP Coverall Topco LLC
- Predecessor
- Majco, Inc.; Triesler Company, Inc.; Coverall of Boston, Inc.; Verica, LLC; Melton Franchise Systems, Inc.; Cavalier Services, Inc.; 4444 International, Inc.; Plymouth Ridge, Inc.; Warjon, Inc.
- Prior franchisor entity
- CEO title
- Chief Executive Officer and Sole Director
- Charles Daniel
- Incorporated in
- DE
- HQ
- 350 SW 12th Avenue, Deerfield Beach, Florida 33442
- Auditor
- RSM US LLP
- Audited financials
- Franchisor revenue
- $93.5M
- vs $89.4M prior year
Independent franchisee associations
- Independent Franchisee Association
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- of Coverall
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Charles Daniel
- Headquarters
- FL
- Founded
- 1985
- FDD year
- 2024
- States available
- 41
Can you afford it, and what does the money buy?
Entry cost runs 87% below the typical cleaning & maintenance franchise.
Source: FDD 2024 · Items 5–7
Full Item 7 breakdown13 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $16K | $40K | |
| Initial Equipment and Supply Packagenot refundable | $990 | $3K | |
| Corporate Filings, Banking, Business License, and Permitsnot refundable | $175 | $500 | |
| Office Supplies & Equipmentnot refundable | $0 | $120 | |
| Apparelnot refundable | $15 | $150 | |
| Misc. Pre-Opening Costsnot refundable | $0 | $300 | |
| Additional Funds (four months)not refundable | $314 | $4K | |
| General Liability Insurancenot refundable | $0 | $1K | |
| Franchise Owner On the Job Accident Insurancenot refundable | $0 | $960 | |
| Non-Conviction Janitorial Fidelity Bond or Alternative Non-Conviction Janitorial Fidelity Bondnot refundable | $24 | $48 | |
| Automobile Insurancenot refundable | $500 | $5K | |
| Workers' Compensation Insurancenot refundable | $104 | $6K | |
| Vehiclenot refundable | $225 | $2K | |
| Total initial investment | $18K | $63K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $18K – $63K
- Top 40% of category vs category
- Liquid capital req'd
- $314 – $4K
- Top 40% of category vs category
- Franchise fee
- $16K – $40K
- Top 40% of category vs category
- Royalty
- 5.0%
- typical 6–8%
- Ad fund
- 0.0%
- typical 3–5%
- Total fee load
- 5.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 0.0% |
| Transfer fee | $500 |
| Renewal fee | $0 |
| Inventory (initial) | $990 – $3K |
| Total fee load | 5.0% of rev |
What do units actually make?
Source: FDD 2024 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for Coverall is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one Coverall unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
Reported for a subset of outlets rather than the whole system
Not a revenue figure
- Item 19 type
- a non-revenue metric
- Sample size
- 367
- vs category median 32 · large
- Reporting year
- 2023
- Fiscal year the figures cover
- Source filing
- FDD 2024
- Disclosed in the 2024 filing, covering 2023
Compared against 191 Cleaning & Maintenance brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 5.0% — below the Cleaning & Maintenance average of 9.7%.
Disclosure
Item 19 reports a non-revenue operating metric rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
System contracting at -13.1% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Cleaning & Maintenance averages
How Coverall Compares
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 5,654
- Opened
- 473
- Last reporting year
- Closed
- 735
- Terminated
- 541
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 15
- Term expired, not renewed (per Item 20)
- Turnover rate
- 13.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- -13.1%
- Net unit change over 3 years
- 3-yr CAGR
- -13.1%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 689
- Closed (3yr)
- 860
- Terminated (3yr)
- 860
- Non-renewed (3yr)
- 3
- Transfers (3yr)
- 275
- Reacquired (3yr)
- 18
- Franchisor bought back
- Termination rate
- 5.9%
- Franchisor-initiated terminations
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 41 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
41
states with franchisees (per FDD Item 12)
A system losing more than 10% of its units year-over-year is a red flag. Check whether closures are concentrated in specific regions.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 13
- Loan volume
- $1.5M
- Median loan
- $117K
- average
- Charge-off rate
- N/A
- no resolved loans yet — rate needs a terminal outcome
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 9
- Defaults
- 0
Vintage analysis
Coverall charge-off rate by loan vintage
Top lenders financing Coverall franchisees
Showing 3 of 9 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Coverall's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 9 lenders with concentration factor
- Per-state charge-off rates across 8 states
- Startup risk premium and job creation velocity
Instant access. No subscription.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Coverall presents HIGH RISK due to accelerating unit decline, chronic litigation over franchisee misclassification, regulatory history, absence of financial transparency, and unprotected territories—suggesting fundamental business model strain.
Litigation (Item 3)
Extensive litigation history primarily involving franchisee misclassification as independent contractors under various state wage laws (California, Massachusetts, New Jersey). Key settled matters include Awuah/Cooks/AAA Massachusetts settlement ($5.5M). Pending matters include Rivas (California PAGA) and Gonzalez (California). FTC consent decree in 1994 ($100K penalty for disclosure violations.
Largest disclosed settlement: $5,500,000
Bankruptcy (Item 4)
Disclosed in last 7 years
Three officers filed personal Chapter 13 bankruptcies: James F. Bellante Jr. (2011, discharged 2016), Nicole Ivey (2012, discharged 2013), Chris Taylor (2015, discharged 2020). No corporate bankruptcy by Coverall itself.
Audited financials (Item 21)
Yes · RSM US LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Item 21: Coverall North America, Inc. is a wholly owned subsidiary; its results are included in the consolidated audited financial statements of Coverall Acquisition, LLC and Subsidiaries (Successor Company). Figures are for the consolidated entity for the year ended December 31, 2023 (most recent) and December 31, 2022. Audit report signed Fort Lauderdale, March 26, 2024 (CPA firm name not present in extracted text). Predecessor Company for financial reporting is CNA Holding Corporation and Subsidiaries.
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 51 / 100 verdict
- 01MINORDeclining unit count (-4.4% YoY) indicates a shrinking franchise system despite 20-year maturity
- 02MINORMultiple active class action lawsuits regarding worker misclassification and wage/hour violations create significant legal and operational risk
- 03MINOR1994 FTC consent decree suggests history of deceptive earnings claims and disclosure violations
- 04MINORUnprotected territory creates direct competition risk and pricing pressure from other franchisees
- 05MEDHigh franchise fee ($40,320) relative to low disclosed investment range ($17,917–$62,908) suggests unclear total startup costs
- 06HIGHGoing Concern flag is FALSE but declining unit economics and litigation suggest potential solvency stress
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 5.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 20 years |
|---|---|
| Renewal term | 20 years |
| Allowed renewalsℹ | 1 |
| Territory type | none |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Territory radius | 30 mi |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 1.5 years |
| Right of first refusalℹ | No |
| Transfer requires consent | Yes |
| Termination notice | 10 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | State in which franchise is located (varies by franchisee) |
| Litigation count | 18 |
View Item 3 litigation summary
Extensive litigation history primarily involving franchisee misclassification as independent contractors under various state wage laws (California, Massachusetts, New Jersey). Key settled matters include Awuah/Cooks/AAA Massachusetts settlement ($5.5M). Pending matters include Rivas (California PAGA) and Gonzalez (California). FTC consent decree in 1994 ($100K penalty for disclosure violations.
Items 10, 11
Training & Operations
- Classroom training
- 29 hrs
- On-the-job training
- 9 hrs
- Training location
- Regional Support Centers or designated facility and/or customer facilities
- Ongoing training
- Required
- Site selection
- franchisee
- Franchisor financing
- Offered
- Item 10
- POS system
- FranSys
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: FranSys
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Coverall franchise?
The total investment to open a Coverall franchise ranges from $18K – $63K, with an initial franchise fee of $16K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Coverall franchise owners earn?
No average owner earnings figure for Coverall is on file. Item 19 — where a franchisor may disclose what its outlets earn — is voluntary under the FTC Franchise Rule, and we have not established what this brand's FDD says. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
What is Item 19 in the Coverall FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Coverall FDD and qualifies whose outlets they describe.
What is Coverall's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Coverall (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Coverall franchise locations are there?
As of their most recent FDD filing, Coverall has 5,654 total units in the United States, including 5,654 franchised units and 0 company-owned units. 473 new units were opened in the latest reporting year.
Is Coverall a good franchise to buy?
FranchiseVerdict rates Coverall as a B-grade franchise with a verdict score of 51 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.