Comfort Inn Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
FranchiseVerdict summary · 2026
A Comfort Inn franchise requires a total initial investment of $319K – $2.3M, including a $50K franchise fee and an ongoing 6.0% royalty[2]. The 2024 FDD on file does not yield a unit-revenue figure we can publish. SBA 7(a) loans show a 1.8% charge-off rate across 225 loans[1]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2024 FDD issuance
Overview
- Investment
- $319K – $2.3M
- 17th pct Lodging
- Avg gross sales
- N/A
- Royalty
- 6.0%
- 52nd pct Lodging
- Units
- 1,664
- 71st pct Lodging
- SBA charge-off
- 1.8%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Lodging · color = vs category peers
Green = favorable by >10% vs Lodging avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $319K – $2.3M including a $50K franchise fee, 6.0% ongoing royalty.
- RETURNSNo Item 19 revenue figure is on file for this brand. We have not established what its FDD discloses.
- RISKVerdict A (Strongest tier), verdict score 90/100 (higher is better). SBA loan charge-off rate of 1.8% across 225 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- SCALEEstablished system with 1,664 units across 45 years of franchising. Strong brand recognition and operational playbook.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Choice Hotels International, Inc.
Overview
About
Franchisor of limited-service, upper mid-scale hotels operating under the COMFORT INN, COMFORT INN & SUITES, and COMFORT SUITES trademarks
- CEO
- Patrick S. Pacious
- Headquarters
- MD
- Founded
- 1939
- FDD year
- 2024
Can you afford it, and what does the money buy?
Entry cost runs 86% below the typical lodging franchise.
Source: FDD 2024 · Items 5–7
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $50K | $50K |
| Working capital (3–6 mo) | $25K | $50K |
| Equipment, build-out, other | $244K | $2.2M |
| Total initial investment | $319K | $2.3M |
Source: Comfort Inn 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $319K – $2.3M
- Top 40% of category vs category
- Liquid capital req'd
- $25K – $50K
- Top 40% of category vs category
- Franchise fee
- $50K – $50K
- Top 40% of category vs category
- Royalty
- 6.0%
- percentage · typical 6–8%
- Ad fund
- 3.5%
- typical 3–5%
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 3.5% of gross sales |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for Comfort Inn is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one Comfort Inn unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
We have not established what this franchisor's Item 19 says. The FDD on file either has no locatable Item 19 or could not be read, so no figure is published here.
vs Lodging averages
How Comfort Inn Compares
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1,664
- Opened
- N/A
- Last reporting year
- Closed
- N/A
- Company-owned
- 0
- Corporate units in the system
No multi-year history disclosed and no opening/closing activity in the last reporting year.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 225
- Loan volume
- $283.1M
- Median loan
- $1.1M
- 50th percentile
- Charge-off rate
- 1.8%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 98.2%
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 99
- Defaults
- 4
- Typical loan rate
- 5.7%
- avg rate to borrowers
- vs industry
- N/A
- NAICS 7211
- Jobs supported
- 1,064
- 0.4 per loan
- Lender concentration
- 9%
- top lender's share
Borrower mix: 0% went to startups / new businesses, 100% to established operators
Vintage analysis
Comfort Inn charge-off rate by loan vintage
Top lenders financing Comfort Inn franchisees
Showing 3 of 99 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
With a 1.8% charge-off rate across 225 loans, banks have historically viewed this brand favorably for lending.
What could kill this investment?
SBA loans charge off at 1.8% — 89% below the 16.0% national norm, i.e. lower lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
What are you signing up for?
Ongoing fees run about 9.5% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 20 years |
|---|
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Comfort Inn franchise?
The total investment to open a Comfort Inn franchise ranges from $319K – $2.3M, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Comfort Inn franchise owners earn?
No average owner earnings figure for Comfort Inn is on file. Item 19 — where a franchisor may disclose what its outlets earn — is voluntary under the FTC Franchise Rule, and we have not established what this brand's FDD says. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
What is Item 19 in the Comfort Inn FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Comfort Inn FDD and qualifies whose outlets they describe.
What is Comfort Inn's franchise failure rate?
Based on SBA 7(a) loan data, Comfort Inn has a charge-off rate of 1.8% across 225 loans, meaning 1.8% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Comfort Inn franchise locations are there?
As of their most recent FDD filing, Comfort Inn has 1,664 total units in the United States, including 1,664 franchised units and 0 company-owned units.
Is Comfort Inn a good franchise to buy?
FranchiseVerdict rates Comfort Inn as a A-grade franchise with a verdict score of 90 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.