FranchiseVerdict
Classico A Sonesta Collection logo
FV-00554·AVOIDStandard67

Classico A Sonesta Collection

Lodging - Hotels & MotelsFranchising since 2023Website
Investment
$1.7M
44th pct Hotels & Mote…
Avg revenue
7th pct Hotels & Mote…
Royalty
5.0%
7th pct Hotels & Mote…
Units
1
13th pct Hotels & Mote…
SBA default

Bottom line

  • Total investment $1.7M including a $125K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated AVOID with a risk score of 85/100.
  • 19 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Sonesta RL Hotels Franchising Inc.
Parent company
Sonesta RL Hotels Franchising Inc.
Incorporated in
Washington
HQ
400 Centre Street, Newton, Massachusetts 02458
Auditor
Deloitte & Touche LLP
Audited financials
Franchisor revenue
$54.0M
vs $55.6M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Classico A Sonesta Collection unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
Working capital
$
FDD reports $525K–$1.8M

Unlevered ROIC · per unit

3%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$94K
EBITDA margin
12.5%
Total invested
$2.8M
Payback
364 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate mid-scale upscale hotel properties under the Classico A Sonesta Collection brand, managing daily operations including front desk, housekeeping, maintenance, and guest services while paying 5% of gross room revenue as royalties to Sonesta/RLHC. Day-to-day activities involve revenue management, staff supervision, compliance with brand standards, and capital maintenance of the property.

CEO
John Murray
Founded
1986
FDD year
2024
States available
1

Item 7 · what it costs

The Vitals

Total investment
$1.7M
All-in to open one unit
Liquid capital
$525K – $1.8M
Cash you must have on hand
Franchise fee
$125K
Royalty
5.0%
Percentage of Gross Rooms Revenue · typical 6–8%
Ad fund
2.5%
typical 3–5%
Total fee load
16.5%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
1
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
2022
1+1
Franchised units
2023
0
Franchised units
2024
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 16 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 16 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

85
Risk · 0-100
AVOID85 / 100

Extreme risk: single-unit system with going concern issues, active multi-front litigation, undisclosed financials, and unproven economics representing a speculative bet on a potentially insolvent corporate parent.

Score breakdown · what drove the 85 / 100 rating

  1. 01MINOROnly 1 operating unit with unknown growth trajectory indicates system is either nascent, contracting, or non-viable
  2. 02HIGHGoing Concern status FALSE suggests material doubt about parent company's (Sonesta/RLHC) financial viability
  3. 03HIGHMultiple active litigation types (securities class actions, breach of contract, trademark, tortious interference) indicate systemic legal/operational problems
  4. 04MEDNo disclosed average revenue or net income prevents ROI validation; 5% royalty on unknown sales cannot be assessed
  5. 05MINORUnprotected territory combined with single-unit system creates cannibalization risk and competitive exposure
  6. 06MINOR$1.7M+ investment with 20-year commitment to essentially unproven concept with no franchisee success data
  7. 07HIGHSecurities class action litigation related to RLHC merger suggests potential accounting irregularities or misrepresentation at corporate level

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
20 years
Renewal term
20 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
19
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Owner-operator
Optional
Governing law
Massachusetts

Item 11

Training & Operations

Classroom training
0 hrs
On-the-job training
31 hrs
POS system
Oracle OPERA Cloud Property Management System
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

26 numbers

Locked
(518) 473-••••
NY
(401) 462-••••
RI
(410) 576-••••
MD

One-time purchase · CSV download · Validation questions included

FDD download

Classico A Sonesta Collection · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above