The Decor Group Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
The Decor Group, known for Christmas Decor, is a home-services franchise providing seasonal holiday lighting and decoration design, installation, and removal. Franchisees run a crew-based operation with revenue concentrated in the fourth-quarter holiday season.
FranchiseVerdict summary · 2026
A The Decor Group franchise requires a total initial investment of $49K – $237K, including a $9K – $79K franchise fee and an ongoing 5.0% royalty[2]. The 2026 FDD on file does not yield a unit-revenue figure we can publish. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2026 FDD issuance
Overview
- Investment
- $49K – $237K
- 6th pct Home Services
- Avg gross sales
- N/A
- Royalty
- 5.0%
- 8th pct Home Services
- Units
- 245
- 79th pct Home Services
- SBA charge-off
- N/A
Quick verdict · Home Services · color = vs category peers
Green = favorable by >10% vs Home Services avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $49K – $237K including a $20K franchise fee, 5.0% ongoing royalty.
- RETURNSItem 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands.
- RISKVerdict B (Above average), verdict score 53/100 (higher is better).
- DATAItem 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Decor Group Franchising LLC
- Parent company
- Decor Group HoldCo LLC
- Ultimate parent
- Wonder Franchises, LLC
- Predecessor
- The Decor Group, Inc. (formerly Quality Lawn Care Corporation); also American Christmas Light and Supply, Inc., Christmas Decor, Inc., and Nite Time Decor, Inc.
- Prior franchisor entity
- CEO title
- Chief Executive Officer, Chief Operating Officer, and Secretary
- Brandon Stephens
- Incorporated in
- Delaware
- HQ
- 2301 Crown Court, Irving, Texas 75038
- Auditor
- Citrin Cooperman & Company, LLP
- Audited financials
- Franchisor revenue
- $4.4M
- Most recent fiscal year
Affiliated brands
- American Christmas Light and Supply
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Brandon Stephens
- Headquarters
- TX
- FDD year
- 2026
- States available
- 47
Can you afford it, and what does the money buy?
Entry cost runs 37% below the typical home services franchise.
Source: FDD 2026 · Items 5–7
Full Item 7 breakdown13 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee - Base Fee | $19K | $19K | |
| Initial Franchise Fee - Territory Feenot refundable | $2K | $60K | |
| Initial Rent & Depositnot refundable | $0 | $2K | |
| Leasehold Improvementsnot refundable | $0 | $1K | |
| Vehiclenot refundable | $0 | $3K | |
| Business Licenses and Permitsnot refundable | $0 | $500 | |
| Insurancenot refundable | $200 | $3K | |
| Initial Printing, Signage & Uniform Supply Packagenot refundable | $2K | $7K | |
| Legal and Accounting Feesnot refundable | $250 | $2K | |
| Initial Inventory and Equipmentnot refundable | $13K | $30K | |
| Computer Systemnot refundable | $0 | $2K | |
| Quick Start Training - travel & living expensesnot refundable | $2K | $3K | |
| Additional Funds for initial 6 month periodnot refundable | $11K | $106K | |
| Total initial investment | $49K | $237K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $49K – $237K
- Top 40% of category vs category
- Liquid capital req'd
- $11K – $106K
- Top 40% of category vs category
- Franchise fee
- $9K – $79K
- Top 40% of category vs category
- Royalty
- 5.0%
- typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 6.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $2K |
| Transfer fee | $3K |
| Renewal fee | $2K |
| Inventory (initial) | $13K – $30K |
| Total fee load | 6.0% of rev |
What do units actually make?
Source: FDD 2026 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for The Decor Group is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one The Decor Group unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
Item 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands. We omit it from rankings.
Item 19 · by group
What the filing does disclose
Item 19 of this FDD reports performance in more than one group. We publish no single average for this brand; the groups the filing does disclose are listed below, quoted from its own Item 19 table.
Each row below is quoted from the FDD's own Item 19 table. Gross sales are not profit.
Item 19 detail
top performers
| Segment | Sample | Avg |
|---|---|---|
| Top 10% in sales | 24 | $2.6M |
By years open
| Segment | Sample | Avg |
|---|---|---|
| 5+ years in operation | 205 | $433K |
| 2-4 years in operation | 20 | $164K |
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 6.0% — below the Home Services average of 8.9%.
Disclosure
Item 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands.
Operator retention
System roughly stable (+2.1% 3-year CAGR) with 245 units.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Home Services averages
How The Decor Group Compares
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 245
- Opened
- 11
- Last reporting year
- Closed
- 10
- Terminated
- 5
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 5
- Term expired, not renewed (per Item 20)
- Turnover rate
- 4.1%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- +2.1%
- Net unit change over 3 years
- 3-yr CAGR
- +2.1%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 3
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 21 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Michigan
- Washington
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 10
- Loan volume
- $5.1M
- Median loan
- $506K
- average
- Charge-off rate
- N/A
- no resolved loans yet — rate needs a terminal outcome
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 8
- Defaults
- 0
Borrower mix: 0% went to startups / new businesses, 100% to established operators
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into The Decor Group's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- Per-state charge-off rates across 7 states
- Startup risk premium and job creation velocity
Instant access. No subscription.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
245-unit system with healthy net worth $4.25M, but a small net loss of -$77,850 on $4.35M revenue (financial_distress flagged). One old predecessor regulatory matter (2004 Maryland consent order for registration lapse, since remediated). Single minor concern.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Citrin Cooperman & Company, LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: No
- Restricted to system-approved products: No
- Can negotiate own supplier terms: Yes
Score breakdown · what drove the 53 / 100 verdict
- 01MINORNet loss -$77,850
- 02MINOROld 2004 predecessor registration consent order — remediated
- 03MINORNet worth $4.25M, 245 units
- 04MINORNo going-concern/bankruptcy
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 6.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Territory type | Geographic area |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory sizeℹ | Portion of a city or unincorporated area up to a single or multi-county area, described by county lines or municipal boundaries; territory fee ranges $1,500-$60,000 (Standard Market) or $1,500-$20,000 (Community Market, population under 100,000) |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 50 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Delaware |
| Litigation count | 1 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 66 hrs
- On-the-job training
- 15 hrs
- Training location
- On-site and off-site
- Ongoing training
- Required
- Site selection
- franchisee
- Franchisor financing
- Offered
- Item 10
- POS system
- Light Right Cloud
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Light Right Cloud
Item 20 · call current owners
Franchisee Contacts
315 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
The Decor Group · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a The Decor Group franchise?
The total investment to open a The Decor Group franchise ranges from $49K – $237K, with an initial franchise fee of $20K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do The Decor Group franchise owners earn?
No average owner earnings figure for The Decor Group is on file. Item 19 — where a franchisor may disclose what its outlets earn — is voluntary under the FTC Franchise Rule, and we have not established what this brand's FDD says. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
What is Item 19 in the The Decor Group FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the The Decor Group FDD and qualifies whose outlets they describe.
What is The Decor Group's franchise failure rate?
SBA 7(a) loan charge-off data is not available for The Decor Group (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many The Decor Group franchise locations are there?
As of their most recent FDD filing, The Decor Group has 245 total units in the United States, including 245 franchised units and 0 company-owned units. 11 new units were opened in the latest reporting year.
Is The Decor Group a good franchise to buy?
FranchiseVerdict rates The Decor Group as a B-grade franchise with a verdict score of 53 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.