FranchiseVerdict
CANOPY logo
FV-00451·STRONGExcellent95

Canopy

Home Services - Lawn & LandscapingFranchising since 2023Website
Investment
$98K – $188K
33rd pct Lawn & Landsc…
Avg revenue
$103K
0th pct Lawn & Landsc…
Royalty
Units
46
54th pct Lawn & Landsc…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $98K – $188K including a $50K franchise fee.
  • Average unit revenue of $103K/year (median $100K). Estimated payback in 0.5 years.
  • Rated STRONG with a risk score of 52/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).
  • Emerging franchise — only 3 years of franchising with 46 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
CANOPY FRANCHISE CORPORATION
Parent company
Outdoor Living Brands Holdco, LLC
Incorporated in
Delaware
HQ
2426 Old Brick Road, Glen Allen, VA 23060
Auditor
Smith + Howard PC
Audited financials
Franchisor revenue
$79.5M
vs $96.8M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one CANOPY unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $103,458
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $98K–$188K
Working capital
$
FDD reports $15K–$20K

Unlevered ROIC · per unit

8%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$12K
EBITDA margin
12.0%
Total invested
$161K
Payback
155 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 CANOPY units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$103K

on $517K purchase

Total debt

$414K

SBA $0.3M + senior + seller note

Overview

About

Canopy franchisees operate a service-based or product-driven business model (specific operations unclear from data provided). Day-to-day activities likely involve customer acquisition, service delivery or fulfillment, staff management, and local marketing within their protected territory.

CEO
Hunt Davis
Founded
2022
FDD year
2026
States available
13

Item 7 · what it costs

The Vitals

Total investment
$98K – $188K
All-in to open one unit
Liquid capital
$15K – $20K
Cash you must have on hand
Franchise fee
$50K
Royalty
The greater of 8% of Gross Revenue or the required Minimu…
Ad fund
1.0%
typical 3–5%
Total fee load
11.0%
vs 9–13% typical
Payback period
0.5 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$103K
Per unit, per year
Median gross sales
$100K
Item 19 type
Historical
Sample size
8 units
vs category median 12
Range (low → high)
$26K$241K
Cohort dispersion
Transparency
10 / 5
vs category median 6 / 5 · above
Revenue rank0th
vs Home Services - Lawn & Landscaping peers
Investment cost rank33th
Lower investment ranks lower (better)
Royalty rate rank50th
Lower royalty = lower percentile (better)
Unit count rank54th
vs Home Services - Lawn & Landscaping peers
Risk score rank42th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
46
Opened
8
Last reporting year
Closed
4
Turnover rate
8.7%
Company-owned
5
Corporate units in the system
% franchised
89%
vs corporate-owned
Net growth (yr3)
+10.8%
Net unit change last year
2024
41+4
Franchised units
2025
37
Franchised units
2026
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 15 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 15 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
2
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

52
Risk · 0-100
STRONG52 / 100

Canopy presents moderate-to-cautious risk due to missing financial documentation, implausible profitability claims, undisclosed royalty minimums, and slow unit growth that limits validation of franchisee success.

Score breakdown · what drove the 52 / 100 rating

  1. 01MEDNo Item 19 financial performance representation (FPR) disclosed — cannot verify if avg revenue of $103,458 is typical or cherry-picked
  2. 02MEDMassive profitability gap: $103k avg revenue but $317k avg net income suggests data inconsistency, survivorship bias, or undisclosed costs
  3. 03MEDMinimum Royalty structure not disclosed — could create cash flow pressure on lower-performing locations
  4. 04MEDSlow unit growth (10.8% YoY) with only 46 units indicates limited brand momentum or saturation concerns
  5. 05MEDHigh initial investment range ($98k-$188k) relative to disclosed average revenue raises ROI and break-even timeline concerns

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Census based (Single-family dwelling units)
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Virginia

Item 11

Training & Operations

Classroom training
42 hrs
On-the-job training
20 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

21 numbers

Locked
(773) 580-••••
IL
(954) 253-••••
FL
(786) 539-••••
FL

One-time purchase · CSV download · Validation questions included

FDD download

CANOPY · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above