FranchiseVerdict
PaintEZ logo
FV-01872·STRONGExcellent91

PaintEZ

Formerly known as EmeraldPro Painting

Home Services - PaintingFranchising since 2016Website
Investment
$95K – $189K
48th pct Painting
Avg revenue
$545K
29th pct Painting
Royalty
6.0%
10th pct Painting
Units
33
48th pct Painting
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $95K – $189K including a $50K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $545K/year. Estimated payback in 1.0 years.
  • Rated STRONG with a risk score of 19/100. SBA loan default rate of 0.0% across 12 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
EmeraldPro Franchising, Inc.
Incorporated in
Utah
HQ
258 W. Center Street, Suite #252, Orem, UT 84057
Auditor
Kezos & Dunlavy
Audited financials
Franchisor revenue
$460K
vs $1.1M prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one PaintEZ unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $545,245
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $95K–$189K
Working capital
$
FDD reports $10K–$30K

Unlevered ROIC · per unit

40%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$65K
EBITDA margin
12.0%
Total invested
$162K
Payback
30 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 PaintEZ units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$545K

on $2.7M purchase

Total debt

$2.2M

SBA $1.4M + senior + seller note

Overview

About

PaintEZ franchisees operate residential and/or commercial painting service businesses, managing crews, scheduling appointments, sourcing materials, and overseeing project completion. Daily operations include client consultations, quality control, crew management, and handling service calls within their protected territory.

CEO
Jay D Mason
Founded
2017
FDD year
2025
States available
11

Item 7 · what it costs

The Vitals

Total investment
$95K – $189K
All-in to open one unit
Liquid capital
$10K – $30K
Cash you must have on hand
Franchise fee
$50K
Royalty
6.0%
Tiered percentage of gross sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical
Payback period
1.0 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$545K
Per unit, per year
Median gross sales
Item 19 type
Historical franchisee financial performance
Sample size
12 units
vs category median 16
Range (low → high)
$175K$1.5M
Cohort dispersion
Transparency
6 / 5
vs category median 4 / 5 · above
Revenue rank29th
vs Home Services - Painting peers
Investment cost rank48th
Lower investment ranks lower (better)
Royalty rate rank10th
Lower royalty = lower percentile (better)
Unit count rank48th
vs Home Services - Painting peers
Risk score rank0th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
33
Opened
17
Last reporting year
Closed
4
Turnover rate
12.1%
Company-owned
1
Corporate units in the system
% franchised
97%
vs corporate-owned
Net growth (yr3)
+68.4%
Net unit change last year
3-yr CAGR
Outlier (see FDD)
Likely small-sample artifact
2023
32+13
Franchised units
2024
19
Franchised units
2025
9
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 26 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Available · 26 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
12
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

19
Risk · 0-100
STRONG19 / 100

PaintEZ shows strong unit growth and profitability metrics, but the velocity of expansion and unusually high net margins require validation to rule out accounting manipulation or unsustainable growth.

Score breakdown · what drove the 19 / 100 rating

  1. 01MINORRapid unit growth of 68.4% YoY suggests either aggressive expansion or potential instability; need to verify unit quality and retention rates
  2. 02MINORAverage net income of $138K on $545K revenue (25.4% net margin) is unusually high for service businesses and warrants verification of accounting practices
  3. 03HIGHNo litigation disclosed but rapid growth can mask operational or compliance issues that haven't surfaced yet
  4. 04MINORTiered royalty structure incentivizes growth but may create cash flow pressure for franchisees below $1M revenue threshold

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population-based
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Utah

Item 11

Training & Operations

Classroom training
60 hrs
On-the-job training
40 hrs
POS system
Proprietary estimating software
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

74 numbers

Locked
(512) 888-••••
TX
(813) 738-••••
FL
(805) 410-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

PaintEZ · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above