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FranchiseVerdict

PLANET FITNESS vs Gold’s Gym

Franchise Comparison 2026

Both PLANET FITNESS and Gold’s Gym are health & fitness franchises. PLANET FITNESS requires an investment of $1.5M – $5.2M while Gold’s Gym requires $1.8M – $4.3M. In terms of revenue, Gold’s Gym reports higher average unit revenue at $1.9M. On SBA loan performance, PLANET FITNESS has a lower charge-off rate (0.0%) compared to Gold’s Gym (15.5%). FranchiseVerdict rates PLANET FITNESS A (Top Quintile) and Gold’s Gym B (Above Average).

Investment Range
$1.5M – $5.2M
$1.8M – $4.3M
Franchise Fee
$20K
$40K
Royalty Rate
7.0%
Greater of 5% of Facility’s Gross Revenue each month or $2,000 per month
Average Revenue (Item 19)
$1.9M
$1.9M
SBA Charge-Off Rate
0.0% (173 loans)
15.5% (169 loans)
Total Units
2,568
210
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2003
2021
FDD Year
2025
2024