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FranchiseVerdict

Hertz vs Dollar Rent A Car

Franchise Comparison 2026

Both Hertz and Dollar Rent A Car are automotive franchises. Hertz requires an investment of $879K – $16.2M while Dollar Rent A Car requires $879K – $16.2M. Neither Hertz nor Dollar Rent A Car makes a financial performance representation in Item 19 of its FDD — a voluntary item under the FTC Franchise Rule — so the two cannot be compared on disclosed unit revenue. FranchiseVerdict rates Hertz B (Above average) and Dollar Rent A Car C (Average).

Investment Range
$879K – $16.2M
$879K – $16.2M
Franchise Fee
$25K
$25K
Royalty Rate
7.0%
6.0%
Average Revenue (Item 19)
N/ANo Item 19 representation
N/ANo Item 19 representation
SBA Charge-Off Rate
Limited data
Limited data
Total Units
2,946
262
Unit Growth (YoY)
-10 units
-2 units
Year Began Franchising
1925
2003
FDD Year
2026
2026