Dollar Rent A Car
Bottom line
- Total investment $879K – $16.2M including a $25K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated CAUTION with a risk score of 75/100. SBA loan default rate of 0.0% across 6 loans (below the industry average).
- 31 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Dollar Rent A Car unit return on the cash you put in?
Unlevered ROIC · per unit
2%
Below typical band (30–60%)
Overview
About
Franchisees operate car rental locations providing short-term vehicle leases to consumers, managing fleet maintenance, customer service, reservations, and damage/insurance processing. Daily operations include vehicle inspections, customer check-in/check-out, cleaning coordination, pricing management, and compliance with rental regulations and fee structures.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 29 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Dollar Rent A Car presents HIGH RISK due to parent company going concern status, declining unit count, undisclosed financials, active litigation portfolio, and unprotected territory — this is a contracting system with significant legal and financial red flags.
Score breakdown · what drove the 75 / 100 rating
- 01HIGHGoing concern status is FALSE — parent company facing financial viability questions and note repayment litigation
- 02MINORUnit count declining 2.9% YoY (262 units) — shrinking franchise system indicates market contraction or franchisee exits
- 03MEDNo disclosed average revenue or net income (Item 19) — impossible to validate ROI or profitability claims
- 04HIGHMultiple ongoing litigation matters including international trademark disputes, franchisee terminations, and consumer fraud settlements suggesting operational and legal instability
- 05MINORLarge settlement history involving false arrests and consumer protection violations — reputational and operational risk exposure
- 06MINORUnprotected territory with 5-year term — franchisees face direct competition from other Dollar locations and no guaranteed market exclusivity
- 07MINORRoyalty rate 6-8% of gross receipts is high-end for car rental with no transparency on break-even thresholds
- 08MINORWide investment range ($879K–$16.2M) suggests inconsistent unit economics or disclosure clarity
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
51 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Dollar Rent A Car · FDD (2026) PDF