Is DISCOVERY MAP or Coastal Angler Magazine cheaper to open?

DISCOVERY MAP costs $29,250–$36,300 and Coastal Angler Magazine costs $28,975–$34,600 to open (FDD Item 7). Coastal Angler Magazine has the lower entry cost.

Which is the better franchise, DISCOVERY MAP or Coastal Angler Magazine?

FranchiseVerdict grades DISCOVERY MAP B and Coastal Angler Magazine B, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

DISCOVERY MAP vs Coastal Angler Magazine

Franchise Comparison 2026

Both DISCOVERY MAP and Coastal Angler Magazine are business services franchises. DISCOVERY MAP requires an investment of $29K – $36K while Coastal Angler Magazine requires $29K – $35K. DISCOVERY MAP discloses average revenue of $58K; Coastal Angler Magazine makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. FranchiseVerdict rates DISCOVERY MAP B (Above average) and Coastal Angler Magazine B (Above average).

Metric	DISCOVERY MAP	Coastal Angler Magazine
Verdict Grade	BAbove average	BAbove average
Investment Range	$29K – $36K	$29K – $35K
Franchise Fee	$25K	$25K
Royalty Rate	10.0%	8.0%
Average Revenue (Item 19)	$58K	N/ANo Item 19 representation
SBA Charge-Off Rate	N/A	N/A
Total Units	116	34
Unit Growth (YoY)	-3 units	+0 units
Year Began Franchising	1993	2008
FDD Year	2025	2026