Crumbl Cookies vs FIVE GUYS®
Franchise Comparison 2026
Both Crumbl Cookies and FIVE GUYS® are quick-service restaurants franchises. Crumbl Cookies requires an investment of $849K – $1.5M while FIVE GUYS® requires $928K – $1.4M. Crumbl Cookies discloses average revenue of $1.1M; FIVE GUYS® makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. FranchiseVerdict rates Crumbl Cookies A (Strongest tier) and FIVE GUYS® A (Strongest tier).
| Metric | Crumbl Cookies | FIVE GUYS® |
|---|---|---|
| Verdict Grade | AStrongest tier | AStrongest tier |
| Investment Range | $849K – $1.5M | $928K – $1.4M |
| Franchise Fee | $50K | $25K |
| Royalty Rate | 8.0% | 6.0% |
| Average Revenue (Item 19) | $1.1M | N/ANo Item 19 representation |
| SBA Charge-Off Rate | Limited data | Limited data |
| Total Units | 1,101 | 1,558 |
| Unit Growth (YoY) | +43 units | +21 units |
| Year Began Franchising | 2018 | 2017 |
| FDD Year | 2026 | 2025 |
Investment Range
$849K – $1.5M
$928K – $1.4M
Franchise Fee
$50K
$25K
Royalty Rate
8.0%
6.0%
Average Revenue (Item 19)
$1.1M
N/ANo Item 19 representation
SBA Charge-Off Rate
Limited data
Limited data
Total Units
1,101
1,558
Unit Growth (YoY)
+43 units
+21 units
Year Began Franchising
2018
2017
FDD Year
2026
2025