Is Coastal Angler Magazine or DISCOVERY MAP cheaper to open?

Coastal Angler Magazine costs $28,975–$34,600 and DISCOVERY MAP costs $29,250–$36,300 to open (FDD Item 7). Coastal Angler Magazine has the lower entry cost.

Which is the better franchise, Coastal Angler Magazine or DISCOVERY MAP?

FranchiseVerdict grades Coastal Angler Magazine B and DISCOVERY MAP B, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

Coastal Angler Magazine vs DISCOVERY MAP

Franchise Comparison 2026

Both Coastal Angler Magazine and DISCOVERY MAP are business services franchises. Coastal Angler Magazine requires an investment of $29K – $35K while DISCOVERY MAP requires $29K – $36K. DISCOVERY MAP discloses average revenue of $58K; Coastal Angler Magazine makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. FranchiseVerdict rates Coastal Angler Magazine B (Above average) and DISCOVERY MAP B (Above average).

Metric	Coastal Angler Magazine	DISCOVERY MAP
Verdict Grade	BAbove average	BAbove average
Investment Range	$29K – $35K	$29K – $36K
Franchise Fee	$25K	$25K
Royalty Rate	8.0%	10.0%
Average Revenue (Item 19)	N/ANo Item 19 representation	$58K
SBA Charge-Off Rate	N/A	N/A
Total Units	34	116
Unit Growth (YoY)	+0 units	-3 units
Year Began Franchising	2008	1993
FDD Year	2026	2025