ASP - AMERICA’S SWIMMING POOL COMPANY vs Lawn Doctor
Franchise Comparison 2026
Both ASP - AMERICA’S SWIMMING POOL COMPANY and Lawn Doctor are home services franchises. ASP - AMERICA’S SWIMMING POOL COMPANY requires an investment of $84K – $210K while Lawn Doctor requires $150K – $177K. In terms of revenue, Lawn Doctor reports higher average unit revenue at $1.1M. Note: Averaged per franchisee, not per outlet - not comparable with per-outlet figures; Reported for a subset of outlets rather than the whole system; Reported as net sales, not gross sales. On SBA loan performance, Lawn Doctor has a lower charge-off rate (11.0%) compared to ASP - AMERICA’S SWIMMING POOL COMPANY (27.8%). FranchiseVerdict rates ASP - AMERICA’S SWIMMING POOL COMPANY C (Average) and Lawn Doctor A (Strongest tier).
| Metric | ASP - AMERICA’S SWIMMING POOL COMPANY | Lawn Doctor |
|---|---|---|
| Verdict Grade | CAverageAverage | AStrongest tierStrongest tier |
| Investment Range | $84K – $210K | $150K – $177K |
| Franchise Fee | $40K | $127K |
| Royalty Rate | 7.0% | 10.0% |
| Average Revenue (Item 19) | $852KPer territory, not per outlet | $1.1MPer franchisee, not per outlet · Outlet subset |
| SBA Charge-Off Rate | 27.8% (44 loans) | 11.0% (104 loans) |
| Total Units | 391 | 653 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2006 | 1967 |
| FDD Year | 2025 | 2025 |
Investment Range
$84K – $210K
$150K – $177K
Franchise Fee
$40K
$127K
Royalty Rate
7.0%
10.0%
Average Revenue (Item 19)
$852KPer territory, not per outlet
$1.1MPer franchisee, not per outlet · Outlet subset
SBA Charge-Off Rate
27.8% (44 loans)
11.0% (104 loans)
Total Units
391
653
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2006
1967
FDD Year
2025
2025