FranchiseVerdict
Totally Nutz logo
FV-02768·CAUTIONStandard76

Totally Nutz

Formerly known as The Nutrition Factory

Food & Beverage - Full ServiceFranchising since 2014Website
Investment
$66K – $229K
3rd pct Full Service
Avg revenue
57th pct Full Service
Royalty
6.0%
54th pct Full Service
Units
80
79th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $66K – $229K including a $28K franchise fee, 6.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 72/100. SBA loan default rate of 0.0% across 4 loans (below the industry average).
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Totally Nutz Franchise, LLC
Incorporated in
Utah
HQ
69 E. 2580 S., St. George, Utah 84790
Auditor
Kezos & Dunlavy
Audited financials
Franchisor revenue
$116K
vs $185K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Totally Nutz unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $66K–$229K
Working capital
$
FDD reports $1K–$5K

Unlevered ROIC · per unit

70%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$105K
EBITDA margin
14.0%
Total invested
$151K
Payback
17 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Totally Nutz franchisees operate nut retail and snack shops, likely managing point-of-sale operations, inventory, customer service, and local marketing. Day-to-day activities involve product sourcing, staffing, merchandising, and lease/facility management. The business model appears to be a specialty food retail concept with moderate working capital needs.

CEO
Yvette Barker
Founded
2014
FDD year
2025
States available
19

Item 7 · what it costs

The Vitals

Total investment
$66K – $229K
All-in to open one unit
Liquid capital
$1K – $5K
Cash you must have on hand
Franchise fee
$28K
Royalty
6.0%
Percentage of Gross Revenue · typical 6–8%
Ad fund
$500 per year
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
80
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
20
Corporate units in the system
% franchised
75%
vs corporate-owned
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
+1.7%
Compounded over last 3 years
2023
60±0
Franchised units
2024
60
Franchised units
2025
59
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 19 states reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

19

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
4
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

72
Risk · 0-100
CAUTION72 / 100

Totally Nutz presents high risk due to going concern status, missing financial performance data (Item 19), unprotected territory, and stagnant unit growth — fundamentals required for franchisee success are absent.

Score breakdown · what drove the 72 / 100 rating

  1. 01HIGHGoing Concern status is FALSE — indicates franchisor financial distress or viability questions
  2. 02MEDNo average revenue or net income disclosed — impossible to validate ROI or profitability claims
  3. 03MEDUnit count (80) with unknown growth trajectory — suggests stagnation or potential decline
  4. 04MINORUnprotected territory — franchisees compete directly with other brand locations and may face cannibalization
  5. 05MED6% royalty on undisclosed revenue creates earnings opacity — franchisees cannot model cash flow
  6. 06HIGHNo litigation disclosed but going concern status implies underlying business problems
  7. 07MINORWide investment range ($66k-$229k) suggests inconsistent unit economics or hidden costs

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Site-specific or Protected Event
Protected territory
No
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Utah

Item 11

Training & Operations

Classroom training
33 hrs
On-the-job training
0 hrs
POS system
iPad based system
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

38 numbers

Locked
(512) 475-••••
AZ
(404) 656-••••
AZ
(605) 773-••••
AZ

One-time purchase · CSV download · Validation questions included

FDD download

Totally Nutz · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above