NomooFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Nomoo franchise requires a total initial investment of $328K – $733K, including a $35K franchise fee and an ongoing 6.0% royalty[2]. Per the 2022 FDD, average unit revenue was $1.4M[2]. Verdict grade: F. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2022 FDD issuance
Overview
- Investment
- $328K – $733K
- 63rd pct Service Resta…
- Avg gross sales
- $1.4M
- 44th pct Service Resta…
- Royalty
- 6.0%
- 44th pct Service Resta…
- Units
- 1
- 3rd pct Service Resta…
- SBA default
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = >15% above Quick-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- Total investment $328K – $733K including a $35K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $1.4M/year.
- Verdict F (Bottom Quintile) with a risk score of 86/100.
- Revenue data based on only 1 reporting unit. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Nomoo USA LLC
- Ultimate parent
- Nomoo Branding LLC
- CEO title
- Chief Executive Officer
- George Montagu Brown
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- DE
- HQ
- 7507 Melrose Avenue, Los Angeles, California 90046
- Auditor
- Raich Ende Malter & Co. LLP
- Audited financials
- Franchisor revenue
- $0
- Most recent fiscal year
Overview
About
Nomoo operates in the plant-based/alternative protein beverage sector, likely focusing on non-dairy milk or specialty drink production and retail. Franchisees manage daily operations including production, quality control, inventory management, retail sales, and customer service in a brick-and-mortar or hybrid retail environment.
- CEO
- George Montagu Brown
- Headquarters
- CA
- Founded
- 2022
- FDD year
- 2022
- States available
- 0
FDD Item 7 · 2022 filing · 22 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $35K | $35K | |
| Delayed Opening Fee | $0 | $9K | |
| Your Training Expenses | $8K | $15K | |
| Third Party Management/Leadership Training (McClaskey Excellence Institute or similar program) | $2K | $10K | |
| Premises Deposits | $5K | $15K | |
| Rent - 3 months | $15K | $30K | |
| Design and Architect Fees | $20K | $45K | |
| On-Site Location Evaluation | $0 | $500 | |
| Leasehold Improvements, Construction and/or Remodeling | $40K | $250K | |
| Equipment, Furniture & Fixtures | $75K | $100K | |
| Interior and Exterior Signage | $17K | $44K | |
| Business Licenses and Permits | $1K | $5K | |
| Computer Systems | $3K | $7K | |
| Computer Systems - Installation and Training | $0 | $2K | |
| Initial Inventory to Begin Operating | $3K | $7K | |
| Professional Fees | $2K | $5K | |
| Pre-Opening Assistance and Training | $10K | $10K | |
| Grand Opening Advertising | $15K | $15K | |
| Insurance | $2K | $3K | |
| Ancillary Real Estate Costs | $5K | $25K | |
| Total initial investment | $468K | $873K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$196K
14.0% margin
Unlevered ROIC
32%
EBITDA / total invested capital
Payback
3.1 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $328K – $733K
- Near category avg vs category
- Liquid capital req'd
- $70K – $100K
- Below avg, review vs category
- Franchise fee
- $35K – $35K
- Near category avg vs category
- Royalty
- 6.0%
- Gross Revenue · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $200 |
| Training fee | $10K |
| Transfer fee | $15K |
| Renewal fee | $5K |
| Total fee load | 8.0% of rev |
Financial Performance
- Avg gross sales
- $1.4M
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- Actual
- Sample size
- 1 units
- vs category median 28 · small
- Transparency
- 6 / 5
- vs category median 4 / 5 · above
Compared against 453 Quick-Service Restaurants brands
vs Quick-Service Restaurants averages
How Nomoo Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 0
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 16 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Nomoo presents HIGH RISK due to an underdeveloped single-unit franchise system, undisclosed profitability, questionable franchisor financial health, and insufficient data to validate the claimed $1.4M revenue figure.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Raich Ende Malter & Co. LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 86 / 100 rating
- 01MINOROnly 1 operating unit with unknown growth trajectory indicates nascent/stalled franchise system with minimal proof of concept
- 02HIGHGoing Concern status (False) suggests franchisor financial instability or operational viability questions
- 03MEDNet Income not disclosed despite $1.39M average revenue claim — prevents ROI validation and profitability assessment
- 04MEDHigh investment range ($328K-$732K) relative to single unit and undisclosed profits creates asymmetric risk for franchisee
- 05MINORFranchise system appears pre-revenue or severely underdeveloped with only 1 unit after established brand presence
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Radius |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 3 years |
| Right of first refusalℹ | Yes |
| Termination notice | 5 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Delaware |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 16 hrs
- On-the-job training
- 110 hrs
- Training location
- headquarters and/or affiliate-owned outlet
- Ongoing training
- Required
- Field support
- 80 hrs/yr
- On-site visits per year
- Time to open
- 11 mo
- From signing to launch
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
16 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Nomoo · FDD (2022) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Nomoo franchise?
The total investment to open a Nomoo franchise ranges from $328K – $733K, with an initial franchise fee of $35K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Nomoo franchise owners earn?
According to Item 19 of the Nomoo FDD, the average gross sales per unit is $1.4M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Nomoo's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Nomoo (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Nomoo franchise locations are there?
As of their most recent FDD filing, Nomoo has 1 total units in the United States, including 0 franchised units and 1 company-owned units.
Is Nomoo a good franchise to buy?
FranchiseVerdict rates Nomoo as a F-grade franchise with a risk score of 86 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.