FranchiseVerdict
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FV-01792·CAUTIONExcellent81FDD 2022

Nomoo

Food & Beverage - Quick ServiceFranchising since 2022Website
Investment
$328K – $733K
62nd pct Quick Service
Avg revenue
$1.4M
35th pct Quick Service
Royalty
6.0%
46th pct Quick Service
Units
1
3rd pct Quick Service
SBA default

Bottom line

  • Total investment $328K – $733K including a $35K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $1.4M/year.
  • Rated CAUTION with a risk score of 74/100.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Nomoo USA LLC
Incorporated in
Delaware
HQ
7507 Melrose Avenue, Los Angeles, California 90046
Auditor
Raich Ende Malter & Co. LLP
Audited financials
Franchisor revenue
$0
Most recent fiscal year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Nomoo unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,398,241
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: qsr
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $328K–$733K
Working capital
$
FDD reports $70K–$100K

Unlevered ROIC · per unit

32%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$196K
EBITDA margin
14.0%
Total invested
$615K
Payback
38 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Nomoo units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$2.0M

on $9.8M purchase

Total debt

$7.8M

SBA $4.9M + senior + seller note

Overview

About

Nomoo operates in the plant-based/alternative protein beverage sector, likely focusing on non-dairy milk or specialty drink production and retail. Franchisees manage daily operations including production, quality control, inventory management, retail sales, and customer service in a brick-and-mortar or hybrid retail environment.

CEO
George Montagu Brown
Founded
2022
FDD year
2022
States available
0

Item 7 · what it costs

The Vitals

Total investment
$328K – $733K
All-in to open one unit
Liquid capital
$70K – $100K
Cash you must have on hand
Franchise fee
$35K
Royalty
6.0%
Gross Revenue · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.4M
Per unit, per year
Median gross sales
Item 19 type
Actual
Sample size
1 units
vs category median 37 · small
Transparency
6 / 5
vs category median 4 / 5 · above
Revenue rank35th
vs Food & Beverage - Quick Service peers
Investment cost rank62th
Lower investment ranks lower (better)
Royalty rate rank46th
Lower royalty = lower percentile (better)
Unit count rank3th
vs Food & Beverage - Quick Service peers
Risk score rank89th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
1
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
0%
vs corporate-owned
2020
0±0
Franchised units
2021
0
Franchised units
2022
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 16 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Available · 16 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

74
Risk · 0-100
CAUTION74 / 100

Nomoo presents HIGH RISK due to an underdeveloped single-unit franchise system, undisclosed profitability, questionable franchisor financial health, and insufficient data to validate the claimed $1.4M revenue figure.

Score breakdown · what drove the 74 / 100 rating

  1. 01MINOROnly 1 operating unit with unknown growth trajectory indicates nascent/stalled franchise system with minimal proof of concept
  2. 02HIGHGoing Concern status (False) suggests franchisor financial instability or operational viability questions
  3. 03MEDNet Income not disclosed despite $1.39M average revenue claim — prevents ROI validation and profitability assessment
  4. 04MEDHigh investment range ($328K-$732K) relative to single unit and undisclosed profits creates asymmetric risk for franchisee
  5. 05MINORFranchise system appears pre-revenue or severely underdeveloped with only 1 unit after established brand presence

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
3 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Delaware

Item 11

Training & Operations

Classroom training
16 hrs
On-the-job training
110 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

16 numbers

Locked
(701) 328-••••
ND
(605) 773-••••
SD
(401) 462-••••
RI

One-time purchase · CSV download · Validation questions included

FDD download

Nomoo · FDD (2022) PDF

Single-page checkout · instant download · CSV export of contacts available separately above