FranchiseVerdict
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FV-02040·STRONGExcellent95

PrimoHoagies

Food & Beverage - Full ServiceFranchising since 2006Website
Investment
$388K – $668K
53rd pct Full Service
Avg revenue
$924K
16th pct Full Service
Royalty
6.0%
54th pct Full Service
Units
118
85th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $388K – $668K including a $20K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $924K/year (median $880K).
  • Rated STRONG with a risk score of 44/100. SBA loan default rate of 0.0% across 104 loans (below the industry average).
  • System growing at 20.4% CAGR over 3 years with 118 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
PrimoHoagies Franchising, LLC
Parent company
PrimoHoagies Owner, LLC
Incorporated in
Delaware
HQ
610 Ryan Avenue, Unit V4, Westville, New Jersey 08093
Auditor
McKonly & Asbury, LLP
Audited financials
Franchisor revenue
$8.8M
vs $10.2M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one PrimoHoagies unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $923,694
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $388K–$668K
Working capital
$
FDD reports $20K–$40K

Unlevered ROIC · per unit

23%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$129K
EBITDA margin
14.0%
Total invested
$558K
Payback
52 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 PrimoHoagies units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.3M

on $6.5M purchase

Total debt

$5.2M

SBA $3.2M + senior + seller note

Overview

About

PrimoHoagies franchisees operate quick-service sandwich shops featuring customizable hoagies, sides, and beverages. Day-to-day operations include food preparation, customer service, inventory management, and local marketing within a protected territory, typically in strip malls or urban locations.

CEO
Nicholas Papanier Jr.
Founded
2005
FDD year
2025
States available
11

Item 7 · what it costs

The Vitals

Total investment
$388K – $668K
All-in to open one unit
Liquid capital
$20K – $40K
Cash you must have on hand
Franchise fee
$20K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
3.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$924K
Per unit, per year
Median gross sales
$880K
Item 19 type
Historical Gross Sales
Sample size
88 units
vs category median 15 · large
Range (low → high)
$424K$2.0M
Cohort dispersion
Transparency
6 / 5
vs category median 4 / 5 · above
Revenue rank16th
vs Food & Beverage - Full Service peers
Investment cost rank53th
Lower investment ranks lower (better)
Royalty rate rank54th
Lower royalty = lower percentile (better)
Unit count rank85th
vs Food & Beverage - Full Service peers
Risk score rank6th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
118
Opened
10
Last reporting year
Closed
1
Turnover rate
0.8%
Company-owned
6
Corporate units in the system
% franchised
95%
vs corporate-owned
Net growth (yr3)
+2.8%
Net unit change last year
3-yr CAGR
+20.4%
Compounded over last 3 years
2023
112+9
Franchised units
2024
109
Franchised units
2025
93
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 10 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 10 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
104
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

44
Risk · 0-100
STRONG44 / 100

PrimoHoagies presents moderate-to-caution risk: slow unit growth, prior fraud litigation, non-disclosure of net income, and unclear going concern status create profitability uncertainty despite reasonable average revenue figures.

Score breakdown · what drove the 44 / 100 rating

  1. 01MINORStagnant unit growth of only 2.8% YoY with 118 units suggests mature/declining system momentum
  2. 02MINORNo Item 19 (average net income) disclosure limits transparency on actual profitability despite ~$924K average revenue
  3. 03HIGHLitigation history including fraud and RICO allegations with $134,472 arbitration award raises franchisor credibility concerns
  4. 04HIGHGoing Concern status of 'False' is ambiguous—clarification needed on financial health of parent company
  5. 05MEDHigh initial investment ($388K-$668K) combined with 6% royalty creates elevated break-even threshold with undisclosed margins

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Geographic area
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Not allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
New Jersey

Item 11

Training & Operations

Classroom training
44 hrs
On-the-job training
164 hrs
POS system
Revel
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

98 numbers

Locked
(610) 351-••••
PA
(610) 539-••••
PA
(610) 438-••••
PA

One-time purchase · CSV download · Validation questions included

FDD download

PrimoHoagies · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above