Makenna Koffee
Bottom line
- Total investment $441K – $1.2M including a $35K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated CAUTION with a risk score of 72/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Makenna Koffee unit return on the cash you put in?
Unlevered ROIC · per unit
10%
Below typical band (30–60%)
Overview
About
Makenna Koffee franchisees operate specialty coffee retail locations, likely including espresso-based beverages, light food offerings, and branded merchandise. Day-to-day operations involve inventory management, customer service, staff scheduling, and point-of-sale transactions, with ongoing brand standard compliance and royalty reporting to the franchisor.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 15 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Makenna Koffee presents HIGH RISK due to a 2-unit system with Going Concern issues, zero financial transparency (no Item 19), and insufficient franchisee base to validate unit economics.
Score breakdown · what drove the 72 / 100 rating
- 01MEDOnly 2 units in entire system indicates nascent/stalled growth with no disclosed unit growth trajectory
- 02HIGHGoing Concern = False signals potential financial instability or corporate viability issues
- 03MINORNo Item 19 (average revenue/net income) disclosure prevents ROI validation and suggests franchisor cannot demonstrate unit profitability
- 04MINORWide investment range ($441K-$1.192M) with no clarity on what drives cost variance or expected returns at each tier
- 05MED6% royalty on undisclosed sales figures makes it impossible to calculate actual break-even timeline or profit margins
- 06MINORExtremely small franchisee base (2 units) eliminates meaningful peer validation and suggests difficulty recruiting/retaining franchisees
- 07HIGHNo disclosed litigation but Going Concern status suggests potential underlying legal or financial disputes
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
16 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Makenna Koffee · FDD (2025) PDF