Please & Thank YouFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A PLEASE & THANK YOU franchise requires a total initial investment of $538K – $1.1M, including a $49K franchise fee and an ongoing 8.0% royalty[2]. Per the 2025 FDD, average unit revenue was $842K[2]. Verdict grade: D. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $538K – $1.1M
- 85th pct Service Resta…
- Avg gross sales
- $842K
- 27th pct Service Resta…
- Royalty
- 8.0%
- 82nd pct Service Resta…
- Units
- 7
- 29th pct Service Resta…
- SBA default
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = >15% above Quick-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2025. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $538K – $1.1M including a $49K franchise fee, 8.0% ongoing royalty.
- Average unit revenue of $842K/year.
- Verdict D (Below Average) with a risk score of 70/100.
- Emerging franchise: only 1 year of franchising with 7 units. Early-stage systems carry higher risk but may offer better territory availability.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- PLSTHNKS, LLC
- Parent company
- Please & Thank You, LLC
- Incorporated in
- KY
- HQ
- 2341 Frankfort Avenue, Louisville, Kentucky 40206
- Auditor
- Patterson & Company CPAs, PLLC
- Unaudited
- Franchisor revenue
- $0
- vs $0 prior year
Overview
About
PLEASE & THANK YOU appears to be a service-based or retail franchise where franchisees operate individual units. Without disclosed revenue data, the exact business model is unclear, but franchisees would manage daily operations, staff, customer service, and work toward profitability while paying 8% monthly royalties to corporate.
- CEO
- Brooke Lauren Vaughn
- Headquarters
- KY
- Founded
- 2025
- FDD year
- 2025
- States available
- 2
FDD Item 7 · 2025 filing · 30 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $49K | $64K | |
| Initial Training Feenot refundable | $15K | $15K | |
| Opening Inventory - boxes, cups, food, supplies, etc. | $15K | $25K | |
| Opening Inventory - merchandise for sale (mugs, shirts, stickers, glasses, hats, etc.) | $5K | $10K | |
| Lease and Utilities | $5K | $15K | |
| Security Deposit | $5K | $15K | |
| Design Professional Fees (Atmosphere & Interiors, Drawings for Permitting, and Construction) | $6K | $20K | |
| Build-out of Approved Location | $250K | $500K | |
| Signage | $10K | $25K | |
| Furniture, Fixtures, and Decor | $35K | $165K | |
| Equipment | $105K | $180K | |
| Initial Training (Your Travel Costs/Expenses) | $2K | $7K | |
| Pre-Opening and Grand Opening Advertising and Marketing | $500 | $5K | |
| Legal and Accounting Fees Related to Startup Assistance | $8K | $20K | |
| Computer System and Required Hardware and Operating System plus Recommended Security Systems | $4K | $10K | |
| Insurance (quarterly estimate) | $3K | $8K | |
| Additional Funds for Initial Three Months | $20K | $30K | |
| P&TY Airstream Franchise Feenot refundable | $15K | $15K | |
| 16' AIRSTREAM shell | $38K | $45K | |
| Custom Build-Out, Cabinetry, Plumbing, Vinyl Graphics | $25K | $35K | |
| Total initial investment | $667K | $1.3M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$101K
12.0% margin
Unlevered ROIC
12%
EBITDA / total invested capital
Payback
8.3 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $538K – $1.1M
- Below avg, review vs category
- Liquid capital req'd
- $20K – $30K
- Near category avg vs category
- Franchise fee
- $49K – $64K
- Below avg, review vs category
- Royalty
- 8.0%
- Gross Sales · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 40.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 8.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $30 |
| Transfer fee | $25K |
| Renewal fee | $25K |
| Total fee load | 40.0% of rev |
At 40.0% total fee load, roughly $337K per year goes to the franchisor before you pay a single operating expense.
Financial Performance
- Avg gross sales
- $842K
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- gross_sales
- Sample size
- 7 units
- vs category median 28 · small
- Range (low → high)
- $498K→$1.2M
- Cohort dispersion (min → max)
- Quartile band
- $498K→$1.2M
- Bottom 25% → top 25%
- Transparency
- 0 / 5
- vs category median 4 / 5 · below
Compared against 453 Quick-Service Restaurants brands
vs Quick-Service Restaurants averages
How Please & Thank You Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 7
- Opened
- 2
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 7
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 2
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 5 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
A micro-franchise with corporate financial distress, zero profitability transparency, and unclear unit growth makes this a high-risk investment that requires extensive validation before proceeding.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $64,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
No audited financials on file
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 70 / 100 rating
- 01MEDNo Item 19 (Average Revenue/Net Income) disclosed — impossible to assess ROI on $537.5K-$1.1M investment
- 02MINOROnly 7 units system-wide with unknown growth trajectory — extremely small and potentially stagnant franchise
- 03HIGHGoing Concern status is FALSE — indicates financial distress or operational instability at corporate level
- 04MINORHigh investment range ($537.5K-$1.1M) paired with 8% royalty creates significant break-even burden without revenue transparency
- 05HIGHNo litigation disclosed but Going Concern status suggests potential undisclosed financial or legal issues
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Radius |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 3 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 2 |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Kentucky |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 15 hrs
- On-the-job training
- 38 hrs
- Training location
- Franchisor location and on-site at franchisee's restaurant
- POS system
- DRIPOS
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: DRIPOS
Item 20 · call current owners
Franchisee Contacts
5 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
PLEASE & THANK YOU · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a PLEASE & THANK YOU franchise?
The total investment to open a PLEASE & THANK YOU franchise ranges from $538K – $1.1M, with an initial franchise fee of $49K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do PLEASE & THANK YOU franchise owners earn?
According to Item 19 of the PLEASE & THANK YOU FDD, the average gross sales per unit is $842K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is PLEASE & THANK YOU's franchise failure rate?
SBA 7(a) loan charge-off data is not available for PLEASE & THANK YOU (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many PLEASE & THANK YOU franchise locations are there?
As of their most recent FDD filing, PLEASE & THANK YOU has 7 total units in the United States, including 0 franchised units and 7 company-owned units. 2 new units were opened in the latest reporting year.
Is PLEASE & THANK YOU a good franchise to buy?
FranchiseVerdict rates PLEASE & THANK YOU as a D-grade franchise with a risk score of 70 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.