Please & Thank You Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
PLEASE & THANK YOU is a coffee shop franchise known for specialty coffee and its famous chocolate chip cookies. Franchisees run the cafes, managing baristas, baking, and counter service.
FranchiseVerdict summary · 2026
A PLEASE & THANK YOU franchise requires a total initial investment of $538K – $1.1M, including a $49K – $64K franchise fee and an ongoing 8.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $538K – $1.1M
- 80th pct Service Resta…
- Avg gross sales
- N/A
- Company-owned only
- Royalty
- 8.0%
- 89th pct Service Resta…
- Units
- 7
- 30th pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Quick-Service Restaurants avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $538K – $1.1M including a $49K franchise fee, 8.0% ongoing royalty.
- RETURNSItem 21 statements are a compilation (not audited) of PLSTHNKS, LLC (franchisor), tax basis, as of June 30, 2025. Franchisor formed May 2, 2025; the Statement of Assets, Liabilities & Member's Equity and the Statement of Revenue and Expenses report all $0.00 (newly formed shell, no activity). CPA (Patterson & Company CPAs, PLLC) states it is not independent and provides no assurance. Corporate parent Please & Thank You, LLC was not used for Item 21 financials.
- RISKVerdict C (Average), verdict score 40/100 (higher is better).
- DATAItem 19 reports company owned gross sales rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- PLSTHNKS, LLC
- Parent company
- Please & Thank You, LLC
- CEO title
- CEO and Owner
- Brooke Lauren Vaughn
- Incorporated in
- KY
- HQ
- 2341 Frankfort Avenue, Louisville, Kentucky 40206
- Auditor
- Patterson & Company CPAs, PLLC
- Unaudited
- Franchisor revenue
- $0
- vs $0 prior year
Overview
About
- CEO
- Brooke Lauren Vaughn
- Headquarters
- KY
- Founded
- 2025
- FDD year
- 2025
- States available
- 2
Can you afford it, and what does the money buy?
Entry cost runs 24% above the typical quick-service restaurants franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown30 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $49K | $64K | |
| Initial Training Feenot refundable | $15K | $15K | |
| Opening Inventory - boxes, cups, food, supplies, etc. | $15K | $25K | |
| Opening Inventory - merchandise for sale (mugs, shirts, stickers, glasses, hats, etc.) | $5K | $10K | |
| Lease and Utilities | $5K | $15K | |
| Security Deposit | $5K | $15K | |
| Design Professional Fees (Atmosphere & Interiors, Drawings for Permitting, and Construction) | $6K | $20K | |
| Build-out of Approved Location | $250K | $500K | |
| Signage | $10K | $25K | |
| Furniture, Fixtures, and Decor | $35K | $165K | |
| Equipment | $105K | $180K | |
| Initial Training (Your Travel Costs/Expenses) | $2K | $7K | |
| Pre-Opening and Grand Opening Advertising and Marketing | $500 | $5K | |
| Legal and Accounting Fees Related to Startup Assistance | $8K | $20K | |
| Computer System and Required Hardware and Operating System plus Recommended Security Systems | $4K | $10K | |
| Insurance (quarterly estimate) | $3K | $8K | |
| Additional Funds for Initial Three Months | $20K | $30K | |
| P&TY Airstream Franchise Feenot refundable | $15K | $15K | |
| 16' AIRSTREAM shell | $38K | $45K | |
| Custom Build-Out, Cabinetry, Plumbing, Vinyl Graphics | $25K | $35K | |
| Total initial investment | $667K | $1.3M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $538K – $1.1M
- Bottom third — review vs category
- Liquid capital req'd
- $20K – $30K
- Top 40% of category vs category
- Franchise fee
- $49K – $64K
- Bottom third — review vs category
- Royalty
- 8.0%
- percentage · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 40.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 8.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $30 |
| Training fee | $15K |
| Transfer fee | $25K |
| Renewal fee | $25K |
| Inventory (initial) | $15K – $25K |
| Total fee load | 40.0% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
PLEASE & THANK YOU did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one PLEASE & THANK YOU unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
11%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Item 21 statements are a compilation (not audited) of PLSTHNKS, LLC (franchisor), tax basis, as of June 30, 2025. Franchisor formed May 2, 2025; the Statement of Assets, Liabilities & Member's Equity and the Statement of Revenue and Expenses report all $0.00 (newly formed shell, no activity). CPA (Patterson & Company CPAs, PLLC) states it is not independent and provides no assurance. Corporate parent Please & Thank You, LLC was not used for Item 21 financials.
Company-owned outlets only - not franchisee performance
- Item 19 type
- company owned gross sales
- Sample size
- 7
- vs category median 20 · small
- Range (low → high)
- $498K→$1.2M
- Cohort dispersion (min → max)
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 0 / 10
- vs category median 4 / 10 · below
Compared against 782 Quick-Service Restaurants brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 40.0% — above the Quick-Service Restaurants average of 7.9%.
Disclosure
Item 19 reports company owned gross sales rather than annual gross sales, so unit revenue is not directly comparable.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Quick-Service Restaurants averages
How Please & Thank You Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 7
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 7
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 2
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 2 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
2
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
A micro-franchise with corporate financial distress, zero profitability transparency, and unclear unit growth makes this a high-risk investment that requires extensive validation before proceeding.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $64,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
No audited financials on file
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 40 / 100 verdict
- 01MEDNo Item 19 (Average Revenue/Net Income) disclosed — impossible to assess ROI on $537.5K-$1.1M investment
- 02MINOROnly 7 units system-wide with unknown growth trajectory — extremely small and potentially stagnant franchise
- 03HIGHGoing Concern status is FALSE — indicates financial distress or operational instability at corporate level
- 04MINORHigh investment range ($537.5K-$1.1M) paired with 8% royalty creates significant break-even burden without revenue transparency
- 05MEDNo litigation disclosed but Going Concern status suggests potential undisclosed financial or legal issues
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 40.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | exclusive |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory radius | 2 mi |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 3 years |
| Non-compete (miles)ℹ | 15 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 60 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 2 |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Arbitration location | Kentucky |
| Jury trial waiver | No |
| Governing law | KY |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 16 hrs
- On-the-job training
- 47 hrs
- Training location
- Corporate headquarters/corporate shop, franchised business location, virtual
- Ongoing training
- Required
- Time to open
- 18 mo
- From signing to launch
- Site selection
- franchisee with franchisor approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- DRIPOS
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: DRIPOS
Item 20 · call current owners
Franchisee Contacts
3 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
PLEASE & THANK YOU · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a PLEASE & THANK YOU franchise?
The total investment to open a PLEASE & THANK YOU franchise ranges from $538K – $1.1M, with an initial franchise fee of $49K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do PLEASE & THANK YOU franchise owners earn?
PLEASE & THANK YOU does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the PLEASE & THANK YOU FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the PLEASE & THANK YOU FDD and qualifies whose outlets they describe.
What is PLEASE & THANK YOU's franchise failure rate?
SBA 7(a) loan charge-off data is not available for PLEASE & THANK YOU (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many PLEASE & THANK YOU franchise locations are there?
As of their most recent FDD filing, PLEASE & THANK YOU has 7 total units in the United States, including 0 franchised units and 7 company-owned units.
Is PLEASE & THANK YOU a good franchise to buy?
FranchiseVerdict rates PLEASE & THANK YOU as a C-grade franchise with a verdict score of 40 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent PLEASE & THANK YOU, you can request corrections or provide updated information.
Other Quick-Service Restaurants franchises
Compare similar franchise opportunities in the Quick-Service Restaurants category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.