FranchiseVerdict
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FV-00183·MODERATEStandard76

Aseer Time

Food & Beverage - Full ServiceWebsite
Investment
$386K – $775K
52nd pct Full Service
Avg revenue
57th pct Full Service
Royalty
6.0%
54th pct Full Service
Units
16
50th pct Full Service
SBA default

Bottom line

  • Total investment $386K – $775K including a $50K franchise fee, 6.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 62/100.
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Aseer Time Company
Incorporated in
Kuwait
HQ
Murqab, Ali Tower, 18th Floor, Kuwait
Auditor
Al-Ahmad and Partners
Audited financials
Franchisor revenue
$1.7M
vs $2.3M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Aseer Time unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $386K–$775K
Working capital
$
FDD reports $25K–$40K

Unlevered ROIC · per unit

20%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$120K
EBITDA margin
16.0%
Total invested
$613K
Payback
61 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Aseer Time appears to be a beverage/specialty drinks franchise (likely Middle Eastern tea or coffee concept based on brand name). Franchisees likely operate retail counter service, prepare specialty beverages, manage inventory, staff scheduling, and handle point-of-sale operations in leased retail locations.

CEO
Dr. Mohammed Al-Sayegh
Founded
2014
FDD year
2025
States available
8

Item 7 · what it costs

The Vitals

Total investment
$386K – $775K
All-in to open one unit
Liquid capital
$25K – $40K
Cash you must have on hand
Franchise fee
$50K
Royalty
6.0%
Percentage of Gross Sales with Monthly Minimum · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
16
Opened
14
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
2
Corporate units in the system
% franchised
88%
vs corporate-owned
2023
14+16
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 12 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 12 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

62
Risk · 0-100
MODERATE62 / 100

Aseer Time presents CAUTION-level risk due to complete absence of financial disclosure (Item 19), going concern uncertainty, micro-scale unit count, and high capital requirements without proven unit economics.

Score breakdown · what drove the 62 / 100 rating

  1. 01MEDNo Item 19 (financial performance) disclosed — cannot validate ROI claims or typical unit economics
  2. 02HIGHGoing Concern = False indicates potential financial instability at corporate level
  3. 03MEDOnly 16 units system-wide suggests minimal scale, limited support infrastructure, and unproven model
  4. 04MINORMinimum royalty of $2,400/month ($28,800/year) creates break-even pressure on lower-performing locations
  5. 05MEDHigh initial investment range ($386K–$774K) with zero disclosed average revenue benchmarks creates uncertainty
  6. 06MINORFranchise fee ($50K) appears modest but provides minimal guidance on actual profitability thresholds
  7. 07MED10-year term is lengthy commitment with limited visibility into franchisor financial health

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Non-compete
3 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Delaware

Item 11

Training & Operations

Classroom training
0 hrs
On-the-job training
108 hrs
POS system
Toast
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

32 numbers

Locked
(703) 269-••••
PA
(708) 475-••••
TN
(204) 999-••••
SC

One-time purchase · CSV download · Validation questions included

FDD download

Aseer Time · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above