We Make FootballersFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A We Make Footballers franchise requires a total initial investment of $31K – $49K, including a $18K franchise fee and an ongoing 8.6% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: C. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $31K – $49K
- 3rd pct Education
- Avg gross sales
- N/A
- 47th pct Education
- Royalty
- 8.6%
- 44th pct Education
- Units
- 1
- 2nd pct Education
- SBA default
- N/A
Quick verdict · Education · color = vs category peers
Green = >15% above Education avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $31K – $49K including a $18K franchise fee, 8.6% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict C (Average) with a risk score of 68/100.
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- We Make Footballers USA LLC
- Parent company
- We Make Footballers LTD
- CEO title
- Chief Executive Officer/Founder
- Sean Conlon
- CEO experience
- 2011 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- DE
- HQ
- 7901 4th St N STE 18954, St Petersburg, FL 33702
- Auditor
- Metwally CPA PLLC
- Audited financials
- Franchisor revenue
- $0
- Most recent fiscal year
- ⚠ Going-concern note
- Disclosed in FDD 2025
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Overview
About
We Make Footballers is a youth soccer training and development franchise that delivers technical coaching and player development programs. Franchisees operate training facilities, manage class schedules, recruit student-athletes, and deliver soccer instruction to build player skills in their protected territory. Revenue is generated through class fees, camps, private coaching, and potentially team partnerships.
- CEO
- Sean Conlon
- Headquarters
- FL
- Founded
- 2022
- FDD year
- 2025
- States available
- 1
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $18K | $18K |
| Working capital (3–6 mo) | $5K | $5K |
| Equipment, build-out, other | $9K | $27K |
| Total initial investment | $31K | $49K |
Source: We Make Footballers 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $31K – $49K
- Better than avg vs category
- Liquid capital req'd
- $5K – $5K
- Better than avg vs category
- Franchise fee
- $18K – $30K
- Better than avg vs category
- Royalty
- 8.6%
- percentage_of_gross · typical 6–8%
- Ad fund
- 2.5%
- typical 3–5%
- Total fee load
- 11.1%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 8.6% of gross sales |
| Marketing / ad fund | 2.5% of gross sales |
| Technology fee | $500 |
| Training fee | $3K |
| Transfer fee | $1K |
| Renewal fee | $6K |
| Total fee load | 11.1% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Education averages
How We Make Footballers Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1
- Opened
- 1
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 2
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 8 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage franchise with minimal operational history, zero financial transparency, and a single unit location presents significant uncertainty regarding viability, earnings potential, and system scalability.
Litigation (Item 3)
No litigation is required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Metwally CPA PLLC⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 68 / 100 rating
- 01MINOROnly 1 unit in system with unknown growth trajectory — cannot validate scalability or franchisee success
- 02MINORNo average revenue or net income disclosure (no Item 19) — impossible to assess earning potential or ROI on $31k-$49k investment
- 03MINORRoyalty structure ($300/month minimum) creates cash flow risk for early-stage operators, especially in months 1-3
- 04MEDHigh royalty rate (8.6%) combined with undisclosed profitability makes unit economics opaque
- 05MINORSingle unit operator suggests brand is either pre-revenue, unproven, or intentionally limiting franchising — raises confidence questions
- 06MINOR5-year term is short for recouping franchise fee and reaching profitability in youth sports education
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | Geographic area based on population of children |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory population | 15,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Florida |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation is required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 30 hrs
- On-the-job training
- 13 hrs
- Training location
- On-site at franchisee's restaurant and corporate training facility
- Ongoing training
- Required
- Time to open
- 3 mo
- From signing to launch
- POS system
- Parent Area, Stripe, and QuickBooks
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Parent Area, Stripe, and QuickBooks
Item 20 · call current owners
Franchisee Contacts
10 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
We Make Footballers · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a We Make Footballers franchise?
The total investment to open a We Make Footballers franchise ranges from $31K – $49K, with an initial franchise fee of $18K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do We Make Footballers franchise owners earn?
We Make Footballers does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is We Make Footballers's franchise failure rate?
SBA 7(a) loan charge-off data is not available for We Make Footballers (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many We Make Footballers franchise locations are there?
As of their most recent FDD filing, We Make Footballers has 1 total units in the United States, including 1 franchised units and 0 company-owned units. 1 new units were opened in the latest reporting year.
Is We Make Footballers a good franchise to buy?
FranchiseVerdict rates We Make Footballers as a C-grade franchise with a risk score of 68 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.