FranchiseVerdict
We Make Footballers logo
FV-02942·MODERATEExcellent81

We Make Footballers

Education - Children's ProgramsFranchising since 2022Website
Investment
$31K – $49K
2nd pct Children's Pr…
Avg revenue
69th pct Children's Pr…
Royalty
8.6%
75th pct Children's Pr…
Units
1
6th pct Children's Pr…
SBA default

Bottom line

  • Total investment $31K – $49K including a $18K franchise fee, 8.6% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 65/100.
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
We Make Footballers USA LLC
Parent company
We Make Footballers LTD
Incorporated in
Delaware
HQ
7901 4th St N STE 18954, St Petersburg, FL 33702
Auditor
Metwally CPA PLLC
Audited financials
Franchisor revenue
$0
vs $31K prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one We Make Footballers unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: education
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $31K–$49K
Working capital
$
FDD reports $5K–$5K

Unlevered ROIC · per unit

197%

Above typical band (30–60%)

0%30–60% Yale band80%
ROIC above 100% usually means the revenue figure is a system-wide aggregate or top-cohort number rather than a single-unit average. Verify the "Revenue · per unit" field against the brand's FDD Item 19 detail tables before relying on this output.

Store EBITDA · annual
$89K
EBITDA margin
11.9%
Total invested
$45K
Payback
6 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

We Make Footballers is a youth soccer training and development franchise that delivers technical coaching and player development programs. Franchisees operate training facilities, manage class schedules, recruit student-athletes, and deliver soccer instruction to build player skills in their protected territory. Revenue is generated through class fees, camps, private coaching, and potentially team partnerships.

CEO
Sean Conlon
Founded
2022
FDD year
2025
States available
1

Item 7 · what it costs

The Vitals

Total investment
$31K – $49K
All-in to open one unit
Liquid capital
$5K – $5K
Cash you must have on hand
Franchise fee
$18K
Royalty
8.6%
Percentage of Gross Revenue with a Monthly Minimum · typical 6–8%
Ad fund
2.5%
typical 3–5%
Total fee load
11.1%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
1
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
2023
1+1
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 8 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 8 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Early-stage franchise with minimal operational history, zero financial transparency, and a single unit location presents significant uncertainty regarding viability, earnings potential, and system scalability.

Score breakdown · what drove the 65 / 100 rating

  1. 01MINOROnly 1 unit in system with unknown growth trajectory — cannot validate scalability or franchisee success
  2. 02MINORNo average revenue or net income disclosure (no Item 19) — impossible to assess earning potential or ROI on $31k-$49k investment
  3. 03MINORRoyalty structure ($300/month minimum) creates cash flow risk for early-stage operators, especially in months 1-3
  4. 04MEDHigh royalty rate (8.6%) combined with undisclosed profitability makes unit economics opaque
  5. 05MINORSingle unit operator suggests brand is either pre-revenue, unproven, or intentionally limiting franchising — raises confidence questions
  6. 06MINOR5-year term is short for recouping franchise fee and reaching profitability in youth sports education

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Geographic area based on population of children
Protected territory
Yes
Initial term
5 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Florida

Item 11

Training & Operations

Classroom training
30 hrs
On-the-job training
13 hrs
POS system
Parent Area, Stripe, and QuickBooks
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

10 numbers

Locked
(786) 556-••••
WMF Miami LLC
FL
(315) 708-••••
Daniel Figueiredo dba We Make Footballers Syracuse
NY
(904) 576-••••
WMF Of Jax LLC
FL

One-time purchase · CSV download · Validation questions included

FDD download

We Make Footballers · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above