FranchiseVerdict
Rocky Mountain Chocolate Factory logo
FV-02170·MODERATEExcellent95

Rocky Mountain Chocolate Factory

Food & Beverage - Ice Cream & DessertsFranchising since 1982Website
Investment
$176K – $872K
29th pct Ice Cream & D…
Avg revenue
$614K
27th pct Ice Cream & D…
Royalty
Units
140
73rd pct Ice Cream & D…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $176K – $872K including a $35K franchise fee.
  • Average unit revenue of $614K/year (median $557).
  • Rated MODERATE with a risk score of 57/100. SBA loan default rate of 0.0% across 186 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Rocky Mountain Chocolate Factory, Inc.
Parent company
Rocky Mountain Chocolate Factory, Inc. (Delaware)
Incorporated in
Colorado
HQ
265 Turner Drive, Durango, Colorado 81303
Auditor
CohnReznick LLP
Audited financials
Franchisor revenue
$28.0M
vs $29.6M prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Rocky Mountain Chocolate Factory unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $613,679
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $176K–$872K
Working capital
$
FDD reports $21K–$50K

Unlevered ROIC · per unit

12%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$68K
EBITDA margin
11.0%
Total invested
$559K
Payback
99 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Rocky Mountain Chocolate Factory units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$491K

on $2.5M purchase

Total debt

$2.0M

SBA $1.2M + senior + seller note

Overview

About

Franchisees operate retail chocolate shops selling premium chocolates, candy, and confections under the Rocky Mountain Chocolate Factory brand. Daily operations include inventory management, point-of-sale transactions, customer service, seasonal product promotions, and potential catering/corporate sales. Stores typically occupy 1,000-1,500 sq ft in malls, street-front locations, or outlet centers.

CEO
Jeff Geygan
Founded
1982
FDD year
2025
States available
25

Item 7 · what it costs

The Vitals

Total investment
$176K – $872K
All-in to open one unit
Liquid capital
$21K – $50K
Cash you must have on hand
Franchise fee
$35K
Royalty
Initially 5% of Gross Retail Sales; thereafter, 4% to 6% …
Ad fund
1.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$614K
Per unit, per year
Median gross sales
$557
Item 19 type
Average Gross Sales per Square Foot
Sample size
134 units
vs category median 18 · large
Range (low → high)
$59$7K
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank27th
vs Food & Beverage - Ice Cream & Desserts peers
Investment cost rank29th
Lower investment ranks lower (better)
Royalty rate rank83th
Lower royalty = lower percentile (better)
Unit count rank73th
vs Food & Beverage - Ice Cream & Desserts peers
Risk score rank42th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
140
Opened
2
Last reporting year
Closed
13
Turnover rate
9.3%
Company-owned
2
Corporate units in the system
% franchised
99%
vs corporate-owned
Net growth (yr3)
-7.4%
Net unit change last year
3-yr CAGR
-9.8%
Compounded over last 3 years
2023
138-11
Franchised units
2024
149
Franchised units
2025
153
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 19 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 19 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
186
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

57
Risk · 0-100
MODERATE57 / 100

Declining franchise system with active litigation, undisclosed profitability, going concern status, and an opaque royalty structure presents meaningful risk despite protected territory.

Score breakdown · what drove the 57 / 100 rating

  1. 01MINORSystem declining 7.4% YoY with only 140 units remaining—suggests weakening brand momentum and potential saturation
  2. 02HIGHMultiple active litigation cases including fraudulent inducement and breach of contract claims raise concerns about corporate practices and transparency
  3. 03MEDNet income not disclosed in FDD Item 19—prevents accurate ROI calculation and suggests weak or inconsistent franchisee profitability
  4. 04HIGHGoing concern status indicates potential financial instability at corporate level, affecting support and long-term viability
  5. 05MINORWide royalty range (4-6%) and initial 5% rate on gross sales (not net) creates unpredictable cost structure and incentivizes corporate revenue extraction over franchisee profitability
  6. 06MEDHigh investment ceiling ($871,700) with undisclosed profit data creates disproportionate risk-to-reward scenario

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Geographic area
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
3
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Colorado

Item 11

Training & Operations

Classroom training
16 hrs
On-the-job training
18 hrs
POS system
Proprietary software from third-party supplier
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

84 numbers

Locked
(714) 969-••••
CA
(909) 337-••••
CA
(480) 659-••••
AZ

One-time purchase · CSV download · Validation questions included

FDD download

Rocky Mountain Chocolate Factory · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above